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Social media for Travel Agents

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Nurali Rahman
Nurali Rahman

Creating social media networks for the travel and tourism

TravelTechnologyBusiness
1 of 35
Introduction Page : NURALI RAHMAN Senior Strategic Planner Social Resources Media Twitter.com/doyoushoe Facebook – Nurali Rahman [email_address]
The New Buzz… ,[object Object],[object Object],[object Object],[object Object]
LAW OF FEW 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%
91% LIKELY TO BUY ON RECOMMENDATION
92% PREFER WOM RECOMMENDATION
BRAND ADVOCATES AVERAGE CUSTOMERS, CLIENTS, CONSUMERS
WOMM = C2C CONVERSATION Consumer-to-consumer conversation
» What is Social Media? What it really is…
photo sharing video sharing social networking + microblogging user generated and monitored encyclopedia up-to-date friends/ family activity social news sites blogging tools
What is Social Media? ,[object Object]
What is Social Media? ,[object Object]
» Social Media Trends What’s hot now…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
» Why Social Media? Why not…
Traditional Media Social Media VS Customer Collaborator Talk to Talk with Selling Sharing Voice = Company Voice = Citizen More expensive Less expensive Prof media outlets User generated content Broader market Targeted markets Static content Evolving content One-sided Multiple opinions Short lived Long life
» Why Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
» Social media key benefits: What can it do for you? …
Social media key benefits: ,[object Object],[object Object],[object Object],[object Object]
» Social media case study: Who has done it? …
Page :
Page :
Page :
» How do I measure it? The free tools of Social Media…
Page : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
» Starting Social Media Get your feet wet…
Page : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
» How We Help You Find out more…
How We Help You ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creation of online profile: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Development of business group: ,[object Object],[object Object],[object Object],[object Object]
Community Population: ,[object Object],[object Object],[object Object],[object Object]
Online Marketing Campaigns: ,[object Object],[object Object],[object Object],[object Object]
Performance Site Tracker: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Work scope (monthly) : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us Page : NURALI RAHMAN Senior Strategic Planner Social Resources Media Twitter.com/doyoushoe Facebook – Nurali Rahman [email_address]

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Social media for Travel Agents

  • 1. Introduction Page : NURALI RAHMAN Senior Strategic Planner Social Resources Media Twitter.com/doyoushoe Facebook – Nurali Rahman [email_address]
  • 2.
  • 3. LAW OF FEW 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%
  • 4. 91% LIKELY TO BUY ON RECOMMENDATION
  • 5. 92% PREFER WOM RECOMMENDATION
  • 6. BRAND ADVOCATES AVERAGE CUSTOMERS, CLIENTS, CONSUMERS
  • 7. WOMM = C2C CONVERSATION Consumer-to-consumer conversation
  • 8. » What is Social Media? What it really is…
  • 9. photo sharing video sharing social networking + microblogging user generated and monitored encyclopedia up-to-date friends/ family activity social news sites blogging tools
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  • 12. » Social Media Trends What’s hot now…
  • 13.
  • 14. » Why Social Media? Why not…
  • 15. Traditional Media Social Media VS Customer Collaborator Talk to Talk with Selling Sharing Voice = Company Voice = Citizen More expensive Less expensive Prof media outlets User generated content Broader market Targeted markets Static content Evolving content One-sided Multiple opinions Short lived Long life
  • 16.
  • 17. » Social media key benefits: What can it do for you? …
  • 18.
  • 19. » Social media case study: Who has done it? …
  • 23. » How do I measure it? The free tools of Social Media…
  • 24.
  • 25. » Starting Social Media Get your feet wet…
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  • 27. » How We Help You Find out more…
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  • 35. Contact Us Page : NURALI RAHMAN Senior Strategic Planner Social Resources Media Twitter.com/doyoushoe Facebook – Nurali Rahman [email_address]