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Media planning-Shiban

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Small Brief on Media Planning

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Media planning-Shiban

  1. 1. Media Planning & Buying- Brief on media planning and buying, the essential part of advertising Shiban Deb_________________________________
  2. 2. What is media planning Media Planning consists of a series of decisions made to answer questions for the advertiser : What is the best means of delivering advertisement to the prospective purchaser of the brand or service
  3. 3. Media Planning- The Process • Question 1. Who are we talking to: 2. Where are these people: 3. How many people to reach: 4. How many times: 5. Which media: 6. Which Vehicles: 7. Which month or time duration: • Answers Target Audience Market Reach Average Frequency Media Selection Vehicle Selection Scheduling
  4. 4. Target Audience • The demographic group that has been identified as the key consumer group of the brand. All marketing/Advertisi ng is concentrated on reaching/appealing this group
  5. 5. Understanding The Target Audience Thinking about the target audience media planner must follow the following points: • Demographic- Age, gender, education level, town class, income class etc. • Psychographic- Life Style, attitudes, aspirations , habits including media and product consumption
  6. 6. Medium All carriers and deliverers of advertisement Medium • Television • Newspaper • Magazines • Radio • Outdoor • Internet Vehicle • Big Boss • TOI • India Today • Radio Mirchi • Any Hoarding • Social Networking Site & E commerce sites
  7. 7. Conclusion The objective of media planning is to select the best media to make maximum reach to the target audience and make them learn about the product or service of the brand
  8. 8. • Shiban Deb • E Mail: debshiban@yahoo.com

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