10 Lessons Account Management Teaches You

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Account management can get tricky and frustrating at times. But it is all about learning from your experience and getting better at it. Here is quick deck outlining 10 learnings of an account manager at a digital agency! Hope you find it useful :)

Business

10
lessons account
management teaches you.

2

months into account
management taught me to…

things go wrong
things get delayed
stay strong &

things go wrong
things get delayed
stay strong &
don’t get swayed.

know what can be done
tell clients what to expect

know what can be done
tell clients what to expect
put it across the right way

know what can be done
tell clients what to expect
put it across the right way
bet you won’t regret.

understand the client
put yourself in their shoes

understand the client
put yourself in their shoes
show that you care &

understand the client
put yourself in their shoes
show that you care &
u’ll have nothing to lose.

ask the right questions
till you get the answers u need

ask the right questions
till you get the answers u need
it will give you clarity &

ask the right questions
till you get the answers u need
it will give you clarity &
help you succeed.

keep in touch with the client
be it for updates or advice

keep in touch with the client
be it for updates or advice
it makes you look responsive

keep in touch with the client
be it for updates or advice
it makes you look responsive
and makes them feel nice.

6

keep the client’s best
interests in mind.

do what’s best for the client
give them all you’ve got

do what’s best for the client
give them all u’ve got
the client has trusted you

do what’s best for the client
give them all u’ve got
the client has trusted you
they better regret it not.

don’t assume
that the client knows it all

don’t assume
that the client knows it all
coz if they did

don’t assume
that the client knows it all
coz if they did
they won’t need you afterall.

document conversations
keep stakeholders informed

document conversations
keep stakeholders informed
this will avoid confusion &

document conversations
keep stakeholders informed
this will avoid confusion &
strengthen your ground.

be open
state the fact
use the right tone

be open
state the facts
use the right tone
with some tact

clients can be unreasonable
but that’s not always true

clients can be unreasonable
but that’s not always true
follow your gut &

clients can be unreasonable
but that’s not always true
follow your gut &
do what you gotta do.

p.s. - a lot of this applies to life
too 

tweet your questions/feedback
@hmarketer or @khyathi92

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10 Lessons Account Management Teaches You

1. 10 lessons account management teaches you.

2. 2 months into account management taught me to…

3. 1 be patient.

4. things will go wrong

5. things go wrong things get delayed

6. things go wrong things get delayed stay strong &

7. things go wrong things get delayed stay strong & don’t get swayed.

8. 2 manage expectations.

9. know what can be done

10. know what can be done tell clients what to expect

11. know what can be done tell clients what to expect put it across the right way

12. know what can be done tell clients what to expect put it across the right way bet you won’t regret.

13. 3 show that you care.

14. understand the client

15. understand the client put yourself in their shoes

16. understand the client put yourself in their shoes show that you care &

17. understand the client put yourself in their shoes show that you care & u’ll have nothing to lose.

18. 4 ask the right questions.

19. ask the right questions

20. ask the right questions till you get the answers u need

21. ask the right questions till you get the answers u need it will give you clarity &

22. ask the right questions till you get the answers u need it will give you clarity & help you succeed.

23. 5 communicate regularly

24. keep in touch with the client

25. keep in touch with the client be it for updates or advice

26. keep in touch with the client be it for updates or advice it makes you look responsive

27. keep in touch with the client be it for updates or advice it makes you look responsive and makes them feel nice.

28. 6 keep the client’s best interests in mind.

29. do what’s best for the client

30. do what’s best for the client give them all you’ve got

31. do what’s best for the client give them all u’ve got the client has trusted you

32. do what’s best for the client give them all u’ve got the client has trusted you they better regret it not.

33. 7 educate when required.

34. don’t assume

35. don’t assume that the client knows it all

36. don’t assume that the client knows it all coz if they did

37. don’t assume that the client knows it all coz if they did they won’t need you afterall.

38. 8 keep it “black & white”.

39. document conversations

40. document conversations keep stakeholders informed

41. document conversations keep stakeholders informed this will avoid confusion &

42. document conversations keep stakeholders informed this will avoid confusion & strengthen your ground.

43. 9 be honest.

44. be open

45. be open state the fact

46. be open state the fact use the right tone

47. be open state the facts use the right tone with some tact

48. 10 do the right thing.

49. clients can be unreasonable

50. clients can be unreasonable but that’s not always true

51. clients can be unreasonable but that’s not always true follow your gut &

52. clients can be unreasonable but that’s not always true follow your gut & do what you gotta do.

53. thank you.

54. p.s. - a lot of this applies to life too 

55. tweet your questions/feedback @hmarketer or @khyathi92

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