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The Art of Intentional
Customer Service
SUBBU SAYS...
You can’t promise your
customers sunny weather,
but you can promise to hold
an umbrella over them
when it rains.
Anonymous
Who is your Customer?
Customer Service
 Answering questions
 Solving problems
 Untangling Corporate Logjams
 Fixing what’s expected and finding what’s missed.
 Soothing the irate and reassuring the timid
 Pulling a rabbit out of your hat – Give the smile
 With your best of content and services
To the Customer
YOU are the Company.
Customer relations is an integral part of your
job – not an extension of it.
What Customers Expect
Start with asking yourself these questions.
1. What do my customers want from me and
from my company?
2. How do support areas work to serve my
customers?
3. What are the details – little things – that make
a big difference in my customer’s satisfaction.
If you don’t have customers,
you don’t have a job!
Key Service Skills
Customer’s evaluate service
quality on 5 factors.
The RATER Factors
 Reliability
 Assurance
 Tangibles
 Empathy
 Responsiveness
The RELIABILITY Factor
The ability to provide what was promised, dependably and
accurately.
The Service Promise
1. Organizational Commitments
2. Common Expectations
3. Personal Promises
The ASSURANCE Factor
 The knowledge and courtesy you show to customers, and your
ability to convey trust, competence and confidence.
Consistent, high quality service boils
down to two equally important
things – caring and competence.
Service Wisdom
How do we reassure our
Customers?
• Product Knowledge
• Company Knowledge
• Listening Skills
• Problem Solving Skills
• Extra Points for Style
The TANGIBLE Factor
 The physical demonstrations
and samples, and your own (and
other’s) appearance  Dressing
From the customer’s point of view, if they can see
it, walk on it, hold it, hear it, step in it, smell it, carry
it, step over it, touch it, use it, even taste it, if they
can feel it or sense it, it’s customer service.
First impressions
are the most lasting
The EMPATHY Factor
 The degree of caring and individual
attention you show your customers.
Empathy vs Sympathy
Sympathy
Identifying with and even taking on
another person’s emotions.
Empathy
Acknowledging and affirming another’s
emotional state.
The RESPONSIVENESS Factor
The willingness to help customers promptly.
Customer expectations of service organizations
are loud and clear; look good, be responsive, be
reassuring through courtesy and competence, be
empathetic but most of all, be reliable. Do what
you said you would do. Keep the service promise.
Research shows that the
most frustrating aspect of
waiting is not knowing
how long the wait will be.
Managing Customer
Expectations
 Failing to meet a customer expectation has the same impact as
breaking any other promise.
Don’t fix the blame.
Fix the problem.
- Japanese
saying
Getting Results
The Satisfaction Equation
Show that you
CARE
and
Mean it!
What is Your
MISSION?
6 STEPS to delivering Superior
Customer Service
is through
CARING
COURTEOUS
- courtesy and gracious good manners. Webster’s
Dictionary
“If a man be gracious
and courteous to
strangers it shows he is
a citizen of the world"-
Francis Bacon
Perhaps the best reason to be
honest with your customers is
that it allows you to be honest
with yourself.
LOVING
POLITE HONEST
KIND
CIVIL
CONSIDERATE MANNERLY
POLISHED THOUGHTFUL
Ways to be Courteous
♥ Smile ♥ Eye Contact
♥ Listen & Watch ♥ Empathetic
♥ Be Aware ♥ Appropriate
♥ Language ♥ Body Language
♥ Clarify ♥ Stay Calm
♥ Validate
♥ Restate
Handling Customer
Complaints
WAYS TO MAKE
the CUSTOMER RIGHT
1. Clarify the problem
2. Validate their feelings.
3. Look for teaching opportunities.
4. Believe your customers.
Handling Customer
Complaints
 Customers respect HONESTY
 Instead of saying NO – ask questions.
 Give TRUST and you will get it double in return.
COURTEOUS
ATTENTIVE
What are you noticing?
……. And what are you missing?
In face to face situations at
least 70 percent of what is
communicated is done
without speaking a word.
How you feel about yourself in your job
is as important to your personal
self-esteem as the way you feel about
yourself as a parent, a spouse or a
friend.
Dealing with Irate Customers
Stay Calm
Safety first
Validate feelings
Vent and Release
Collaborate on the Solution
COURTEOUS
ATTITUDE
RELIABLE
Building TRUST
 Practice frequent communication
 Stick with the truth
 Develop Openness
 Show warmth
 Show confidence
 KEEP YOUR PROMISES
Service Recovery and
Building Trust
 Apologize – Acknowledge the problem.
 Listen, Empathize and ask Open Questions
 Fix the problem, quickly and fairly
 Offer Atonement “I want to make it up to you”
 Follow-up
 Remember : Keep your promises
Loyalty Builders
Listening is a Skill – Use it!
Barriers to Good Listening
► Noise ► Interruptions
► Daydreaming ► Technology
► Stereotypes
► Attitude
► Trigger Words and phrases
Loyalty Builders
 Background Questions
 Probing Questions
 Confirmation Questions
Ask Intelligent Questions
COURTEOUS
ATTENTIVE
RELIABLE
INTENTIONAL
How can you involve your customer
in solving their problem?
When the customer feels vulnerable, trust is imperative.
Service Expert
Leveraging Your Service
 Understand the rules of your organization
 Manage your stress
Loyalty Opportunities
 Make the Commitment to
CARE
 Be a FANTASTIC Fixer
 Work in a spirit of
PARTNERSHIP
 Politeness goes far and
costs nothing.
Superior Customer Service
is in the DETAILS.
 Everything counts
 Never stop learning
 Ask your customers
 Ask your co-workers
Consumers are statistics. Customers are people.
COURTEOUS
ATTENTIVE
RELIABLE
INTENTIONAL
NEGATIVE-FREE
10 Stress Reducers
1. Breathe
2. Smile
3. Laugh
4. Let it Out
5. Take a one minute
vacation
6. Relax
7. Do desk aerobics
8. Organize
9. Talk Positive
10. Take a health break
11. Work/Life Balance
COURTEOUS
ATTENTIVE
RELIABLE
INTENTIONAL
NEGATIVE-FREE
GRATITUDE
Thank you…Thank you…
Thank you….and
Thank-You!!!! Fozzie
Bear
Three ways to say Thank-You
1.Verbally
2. In Writing
3. With a gift
The Five Forgotten Thank You’s
Thank your Co-workers
Thank your boss
Thank people in other
departments
Thank your vendors or
outside customers
Thank Yourself.
Gratitude is not only the greatest virtue but the
mother of all the rest.
Putting It All Together
Return to your Mission
Commit to CARING
Collaboration and Partnership
Stay Calm

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The Art of Intentional Customer Service.ppt

  • 1. The Art of Intentional Customer Service SUBBU SAYS...
  • 2. You can’t promise your customers sunny weather, but you can promise to hold an umbrella over them when it rains. Anonymous
  • 3. Who is your Customer?
  • 4. Customer Service  Answering questions  Solving problems  Untangling Corporate Logjams  Fixing what’s expected and finding what’s missed.  Soothing the irate and reassuring the timid  Pulling a rabbit out of your hat – Give the smile  With your best of content and services
  • 5. To the Customer YOU are the Company. Customer relations is an integral part of your job – not an extension of it.
  • 6. What Customers Expect Start with asking yourself these questions. 1. What do my customers want from me and from my company? 2. How do support areas work to serve my customers? 3. What are the details – little things – that make a big difference in my customer’s satisfaction.
  • 7. If you don’t have customers, you don’t have a job!
  • 8. Key Service Skills Customer’s evaluate service quality on 5 factors.
  • 9. The RATER Factors  Reliability  Assurance  Tangibles  Empathy  Responsiveness
  • 10. The RELIABILITY Factor The ability to provide what was promised, dependably and accurately.
  • 11. The Service Promise 1. Organizational Commitments 2. Common Expectations 3. Personal Promises
  • 12. The ASSURANCE Factor  The knowledge and courtesy you show to customers, and your ability to convey trust, competence and confidence. Consistent, high quality service boils down to two equally important things – caring and competence. Service Wisdom
  • 13. How do we reassure our Customers? • Product Knowledge • Company Knowledge • Listening Skills • Problem Solving Skills • Extra Points for Style
  • 14. The TANGIBLE Factor  The physical demonstrations and samples, and your own (and other’s) appearance  Dressing
  • 15. From the customer’s point of view, if they can see it, walk on it, hold it, hear it, step in it, smell it, carry it, step over it, touch it, use it, even taste it, if they can feel it or sense it, it’s customer service.
  • 17. The EMPATHY Factor  The degree of caring and individual attention you show your customers.
  • 19. Sympathy Identifying with and even taking on another person’s emotions. Empathy Acknowledging and affirming another’s emotional state.
  • 20. The RESPONSIVENESS Factor The willingness to help customers promptly.
  • 21. Customer expectations of service organizations are loud and clear; look good, be responsive, be reassuring through courtesy and competence, be empathetic but most of all, be reliable. Do what you said you would do. Keep the service promise.
  • 22. Research shows that the most frustrating aspect of waiting is not knowing how long the wait will be.
  • 23. Managing Customer Expectations  Failing to meet a customer expectation has the same impact as breaking any other promise.
  • 24. Don’t fix the blame. Fix the problem. - Japanese saying
  • 25. Getting Results The Satisfaction Equation Show that you CARE and Mean it!
  • 27. 6 STEPS to delivering Superior Customer Service is through CARING
  • 28. COURTEOUS - courtesy and gracious good manners. Webster’s Dictionary “If a man be gracious and courteous to strangers it shows he is a citizen of the world"- Francis Bacon
  • 29. Perhaps the best reason to be honest with your customers is that it allows you to be honest with yourself. LOVING POLITE HONEST KIND CIVIL CONSIDERATE MANNERLY POLISHED THOUGHTFUL
  • 30. Ways to be Courteous ♥ Smile ♥ Eye Contact ♥ Listen & Watch ♥ Empathetic ♥ Be Aware ♥ Appropriate ♥ Language ♥ Body Language ♥ Clarify ♥ Stay Calm ♥ Validate ♥ Restate
  • 31. Handling Customer Complaints WAYS TO MAKE the CUSTOMER RIGHT 1. Clarify the problem 2. Validate their feelings. 3. Look for teaching opportunities. 4. Believe your customers.
  • 32. Handling Customer Complaints  Customers respect HONESTY  Instead of saying NO – ask questions.  Give TRUST and you will get it double in return.
  • 34. What are you noticing? ……. And what are you missing? In face to face situations at least 70 percent of what is communicated is done without speaking a word.
  • 35.
  • 36. How you feel about yourself in your job is as important to your personal self-esteem as the way you feel about yourself as a parent, a spouse or a friend.
  • 37. Dealing with Irate Customers Stay Calm Safety first Validate feelings Vent and Release Collaborate on the Solution
  • 39. Building TRUST  Practice frequent communication  Stick with the truth  Develop Openness  Show warmth  Show confidence  KEEP YOUR PROMISES
  • 40. Service Recovery and Building Trust  Apologize – Acknowledge the problem.  Listen, Empathize and ask Open Questions  Fix the problem, quickly and fairly  Offer Atonement “I want to make it up to you”  Follow-up  Remember : Keep your promises
  • 41. Loyalty Builders Listening is a Skill – Use it! Barriers to Good Listening ► Noise ► Interruptions ► Daydreaming ► Technology ► Stereotypes ► Attitude ► Trigger Words and phrases
  • 42. Loyalty Builders  Background Questions  Probing Questions  Confirmation Questions Ask Intelligent Questions
  • 44. How can you involve your customer in solving their problem? When the customer feels vulnerable, trust is imperative. Service Expert
  • 45. Leveraging Your Service  Understand the rules of your organization  Manage your stress
  • 46. Loyalty Opportunities  Make the Commitment to CARE  Be a FANTASTIC Fixer  Work in a spirit of PARTNERSHIP  Politeness goes far and costs nothing.
  • 47. Superior Customer Service is in the DETAILS.  Everything counts  Never stop learning  Ask your customers  Ask your co-workers
  • 48. Consumers are statistics. Customers are people.
  • 50. 10 Stress Reducers 1. Breathe 2. Smile 3. Laugh 4. Let it Out 5. Take a one minute vacation 6. Relax 7. Do desk aerobics 8. Organize 9. Talk Positive 10. Take a health break 11. Work/Life Balance
  • 52. Thank you…Thank you… Thank you….and Thank-You!!!! Fozzie Bear Three ways to say Thank-You 1.Verbally 2. In Writing 3. With a gift
  • 53. The Five Forgotten Thank You’s Thank your Co-workers Thank your boss Thank people in other departments Thank your vendors or outside customers Thank Yourself. Gratitude is not only the greatest virtue but the mother of all the rest.
  • 54. Putting It All Together Return to your Mission Commit to CARING Collaboration and Partnership Stay Calm