marina and the diamonds digipak analysis

2. The digipak for Marina & the diamonds album ‘The Family Jewels’ has a
very artistic and retro style. On the front cover, a close-up shot of Marina
has been used and presents the artist as to be lying down and therefore
only her face is positioned within the centre of the frame. This is
significant as the audience's attention is focused only on Marina. Also,
Marina is shown to be giving the audience direct address, which makes
the album more personal and encourages the audience to purchase her
album. Also it enables us to notice her 1950's inspired makeup and
airbrushed skin, which was a stereotypical appearance for Poster girl
during this era. The reason for this is perhaps due to Marina wanting to be
represented as retro and eccentric and this is shown via the artist's
appearance and style.
The background of this image is a stereotypical,1950's inspired, floral
pattern, which almost looks like the fabric has faded , again emphasising
the old-fashioned effect. The reason for this may be due to Marina
wanting to present herself as unique and different to the other
mainstream, generic artists dominating the current charts. Furthermore,
this particular style of advertisement could also inform the audience
about the band's genre of music, which happens to be, indie pop.
The typography includes the text 'Marina & the diamonds' directly above the main band members face. Therefore
this makes the text more eye-catching due to it being within the centre of the frame , in a bold size and in the
colour white. Also, the sans-serif font, makes the text look like it has been written in a free hand style and
therefore makes the text appear more eccentric, which is what the band wanted would have aimed for. In addition,
the album's name; 'The Family Jewels' is also featured above the band's name and is again shown to be written in
the same style of text/font, and although this text seems to appear smaller, it is still eye-catching and effective.

3. The CD disk for the album is very simplistic and shows
no sign of colour. The reason for this may be due to
the digipak’s style being inspired by the 1950’s and
therefore CD’s wouldn’t have been introduced then,
which is why the CD is very basic an plain. In
addition, a close-up shot has also been used to
present Marina on the inside image. Again, this image
enables us to notice her 1950's inspired makeup and
airbrushed skin and the band member is shown to be
posing her fingers in a gun shape, which could
represent her as having an attitude.
On the back of the album, Marina is again presented leaning her
head back and looking to the right-hand side. This body language is
fairly unusual and represents her personality as perhaps laid back
and down to earth, again which is stereotypical behaviour for an
indie-pop artist. The typography on this image lists the tracks
featured on her album, although, again the text is shown to be
curving around her head. This therefore is eye-catching due to this
original style. Furthermore, this text is the colour white and in a
serif font, therefore this engages the audience due to it standing
out against the background.