3. The mise en scene and camera are the main aspects which are consistent through
the promotional products. Throughout all of these products, it is clear that the main
overall impression is nature, she is based in natural environments around fields and
trees, this gives the portrayal of natural beauty, peace and freedom. All of her songs
in this album are moving and emotional, it interlinks with this environment to show
how the song lyrics are genuinely from her herself. The font of ‘Beyonce’ and ‘B-Day’
(the title of the album) is the same on all of the products and stands out, it appears
hand written in a very fancy font giving the impression of scripture implying how
each song is very personal to her, it also makes clear that she is a solo singer. From
the fancy font we can also gather that she is generally classy and this builds on the
image she portrays.
4. The dominating camera shot is the close up, it shows her face which is very famous
through other albums and magazine shoots and therefore the target audience can
recognise her immediately and associations can be made between all of these
products together linking back to the ‘B-Day’ album due to the characteristics which
convey intertextuality. Beyonce’s makeup and hair is often shown in the same style
of being slightly curly and the same colour; in areas it also appears backcombed to
make it look voluminous and full linking back to the theme of nature. Her eye
makeup is very dark creating a mysterious atmosphere which is for the audience,
prompting them to actually listen to the music. She is dressed in a dark colour, black
and is posing in a way which makes her look very dominant which opposes the rest
of the imagery and themes based around the album. Thus giving the impression
that she has two sides to her, maybe this is was the link between the next album
she would release, ‘I am Sasha Fierce’ in which she described her alter ego.
6. The front cover of the
digipack is very enticing as
only a few colours are
used, her skin tone is very
subtle compared to the rest
of the colours used, this is
done deliberately to make
the other colours and
features stand out. The
bright red lipstick, make her
lips particularly stand
out, which draw the
audiences attention to
them, thus portraying a
seductive look. Her hair is
also a fiery red matching her
lipstick, giving the
impression that the choice of
hair colour reflects her
personality as very confident
and out going.
7. Overall, the cover is of an extreme close up of Rihanna showing just her face and a
little bit of her shoulder. We can assume that she is wearing no clothing and therefore
this ties in with her seductive image. Her pose shows her looking down from the
camera, in the sense that she is ‘refusing’ direct address with the camera portraying
her in a way of innocence and shyness. This however contrasts with the title of the
album, ‘LOUD’ which is shown in capital letters on the album cover. This has been
done deliberately. The products show a floral theme throughout, again showing a
connection between the artist and nature, portraying freedom. The floral theme
throughout connotes a contrast to Rihanna’s personality through her seductive red
lipstick and red hair, it may show an innocent side to her but the other provocative
pictures on the rest of the digipack suggest otherwise.
9. The background for this digipack is that of clouds, this could signify that Katy is an
"angel“, the clouds also link in with the idea of a dream, hence why her album may be
called ‘Teenage Dream’. She is seen to be wearing no clothes and her bottom is
covered by merely a cloud, this portrays a sex appeal. Although Katy's primary target
audience is young teenage girls, she also appeals to a male audience as well because
of this. Her red lipstick also adds more seductiveness, however it also gives the
impression that she may be a princess something she likes to portray herself as to
appeal to her target audience of young teenage girls who may look up to her as a role
model.
10. The text used on the front cover of the album is made to look like sweets or candy
with cartoonist designs again appealing to her target audience, she has also made the
clouds look like candy floss and the CD’s are designed to look like doughnuts or sweets
and throughout the products a ‘sweets’ theme is shown. ‘Teenage Dream’ the name of
the album is located underneath Katy and portrays that of a lollipop design grabbing
the audiences attention with the colours used. Katy is giving direct address making the
album seem more personal, her facial expression could be seen as both seductive and
also happy, again appealing to both her male and female audience members.
