1. July 1, 2015
Subject: Cover note with CV for the lead role as Director Communications (PR, Communications
& Marketing)-Specialist in Branding and Events & CSR (WIDE EXPOSURE IN MARKETING)
Function: Strategy & Planning, Marketing Communication, Corporate Communications / Public
Relations,Branding,EventsandExternal Communications
Dear Sir/Mam,
This refersto the subjectcited above.
Presently I am positioned in Doha (Qatar) at a senior level to look after wide range of Corporate events/
exhibitions/Marketing Communications/PR activities, involving market development, media co-
ordination, brand building, vitalizing business affairs, internal and external Communications, CSR
activitiesandbudgetmanagementtosupportbusinessaugmentation.
Proficiently educated in Business Administration (MBA) and profound exposure in
Engineering/Manufacturing, Steel Making and Education industry, I have over 20 years’ working
proficiency in marketing and communications (creative) activities like, brand communications, handling
media, advertising, event/exhibitions and sponsorship, PR activities, handling international ties
(technical), dealer promotion activities, extensive exposure in pre-launch,launch & post launch Branding
activities, development of collaterals, speeches, press release & managing annual budget & brand
management. Industries served so far are steel, engineering, Hotel and Education and operational
knowledge of socio-cultural organizationinQatar. Also, maintainedthe teamspiritof deliveringontime.
With a strong intention to give an impetus to my career, I count on my chances and look forward to
accept the job opportunity.
Look foryour support.
Bestregards,
TRINANJAN GUPTA

2. TRINANJAN Gupta E-Mail:trinanjang2007@yahoo.co.in
Qatar, Mobile:00974 66795210
Senior level assignments in PR & Communications
~ Event Management ~ Sales Promotions ~ Media Handling ~ PR Activities~
Brand Management ~Advertising ~ TC and Radio Commercials
~ Signage ~ Exhibitions / Tech. Seminars/ Gathering
PROFILE
Describing myself as a happy marriage between sentimentalism and realization, I am highly energetic,
self-motivated, determined, patient and creative in my nature. I believe that I have always done justice
to the assigned assignments and have kept integrity and trust as the foremost element inexecution. My
exposure in various assignments ranging from marketing communications to public relations activities,
from exhibitions to high profile event organising, signage to sponsorship and so forth, to streamline the
department activities in addition to conceptualizing guideline policies/ procedures, has helped me to
enhance myexperience,andmakingme atrustworthymemberof the team.
PROFICIENCY FORTE
April 2007 onwards in Middle East (Qatar)
Developing annual communication and PR strategy aligned with corporate objectives to ensure
high brand visibility inside and outside the organisation; ensuring efficient resources planning in
line with allocated budget, employing right kind of people and agency to carry out the job,
controlling operations at the helm of affairs through master score card and final reporting of the
outcome;

3. Reviewing & interpreting the competition to fine-tune strategies; designing & implementing
marketingplansto augmentbusinessvolume byenhancingbrand worth
Conceiving and executing advertising campaign and promotional materials to increase sales,
working in co-ordination with clients, top management, sales departments and advertising
agencies.
Conceptualization, co-ordination and execution of high profile events, like Technical Seminar,
high profile trade fairs/exhibitions, anniversary event, launch of new corporate identity, etc., to
name a fewwithworldleadingeventmanagement andbrandingagencies
Managing PR functions, like press release, press conferences, media relations through media
round table, managing high value corporate image building exercises, like execution of on-
premises signage, signage inside the plant, branding exercise at dealers point, vehicle branding,
videorunintaxis,advertinroad side mupis, toname a few;
Preparing budgets & submitting estimates for program costs as part of marketing plan
development.
Leadership advise to top management towards sponsoring high profile business forums,
donation to local community development, sponsoring sports events and dissemination the
informationthroughsocial media
ASSIGNMENTS EXECUTED WORKING IN QATAR STEEL (2007 TO 2015)
 Participatedinthe rebrandingprogram(fromQASCOtoQATARSTEEL) and executedthe entire
internal andexternal communicationplanstartingfromchange of office stationery,tochange in
website,toliaisonwithIndustrial areaforchangingthe signage tomakingof new corporate film,
brochure etc.and many more
 OrganizingmegaeventslikeTradersAnnual Gathering,technical seminar,exhibitions,etc.,and
instrumental indevelopingcollateralsdesigns
 Liaisonwithmediaforpressrelease andpressconference
 Co-coordinatingwithmulti-nationaladvertisingandeventmanagementagencies(inUAE,
Londonand Qatar) fordevelopmentof designs
 ExecutedVehicle brandingonall companyhiredvehicles
 Executedsignage atQatar Steel office andpremises
 Planningandexecutionof creative developmentof productdisplaystand
 Overseeingdevelopmentof signature giftitemsdulybranded

4.  Developmentof corporate films,televisionandradiocommercial
 ProposingandManagingmarketingbudgetandreportsubmission
 Planningadvertisingadvertisementcampaigninneighboringcountriesforthe year
 Managing mediaandexternal agenciesforvariousassignments
MY ABILITIES AND STRENGTH
 Strongplanningandexecutionskills;
 Strongcommitmenttojob
 Multi-taskingand ability to work calmly, and maintain professional integrity in fact-paced, high
pressure situations.
 Man handlingskills:Friendlyattitudetowardssuperiorsandsubordinates
 Fasterexecutionof job/assignmentonhand
 Natural adaptationsandabilitytonew environment
 Visualizing,writingandoral communicationsskills
 Computerliterate
REASONS FOR A CHANGE
 Settle with proficiencyandprestige
 PromisingCareerprospectsandaspirationtomove upward(Growthopportunities)
 Aspiringfora challengingenvironment
 Opportunityforknowledge acquisition
 Opportunitytoself actualizationof skillsandknowledge
DUTIES AND RESPONSIBILITIES IN QATAR STEEL
 Internal and external communications with agencies, clients, posting in web, etc., to
name a few
 Handling events, exhibitions, technical seminars
 Handling corporate sponsorship, donation and CSR activities
 Handling exhibition, stand design for exhibitions, collaterals designs for any events, gift
items, developing advertising campaign, etc.
 Preparation and managing budget

5.  Managing website posting, press release, report submission
 PR Activities, like developing of in-house magazine, and press release
 Conceptualizing and developing signature gift items
 Conceptualizing branding collaterals, signage, vehicle branding
 Media co-ordination
 Developing advertising and event management agencies for mutual relationships
 Budget planning for the year
SKILLS
 Man handling and decision making (day to day and in crisis)
 Planning, organizing, leading and controlling marketing and PR assignments
 Interpersonal communication and maintain harmony
 Delegation and lead the team
 Handling and monitoring budget
 Handing reports and presentations
CAREER CONTOUR
February 2001- April 2007
Manager - Marketing,Co-ordination& Communication withR K FeedEquipments,Gujarat,India
Entrusted with the responsibility of handling corporate communication and brand
promotioninIndia& abroad.
Work in tandem with the Director in all respect of business to monitor and control the
manufacturingandmarketingoperations.
Helped the management in affairs like market research report, business negotiation,
product pricing, strategy formulation, organising exhibitions/ trade fares and catalogue
shows,customisingideasthroughmail order servicesandthroughnewsletter.
Developed all kinds of promotional collaterals like, corporate brochure/ literature,
folder,stickers,developingnewslettertoname a few.
Successfully developed website for brand positioning and creating brand awareness
throughmediacommunication&copywriting.
Organised press conference and publishing press news in the local newspaper / public
relation.
Coordinated with trade magazines for advertisement campaign and publication of
technical articles;

6. Successfully participated and promoted company in the International exhibitions which
helpedcompanytoaddvisibilityinthe domesticandinternational market;
Developed market communicating with the target market through editorial and
advertorial write-up in print media like CSIR Magazines, Feed International (with its
SouthEast Asiacoverage),CLAFMA Newslettertoname a few.
August 1993 – February2001
Worked as Asstt. Manager in 3 star hotel in Bhopal and also complete project from ITDC Hotel
(Patliputra Ashoka) in Patna
Assistant Manager Relations & Communication- Kraun Metallex,Baroda, Gujarat, India
A Group Companyof SpectomsEngineeringPrivateLimited;aGermanGmbH jointventure inBaroda
Profitably handled the marketing of spares and machines to the corporate in India &
abroad using various market communication strategies which enabled regaining of lost
marketshare and equity
Executed effectively marketing communications tools and promoted brand promotion
throughpublicrelations/relationshipsmarketing.
Worked with leading multinationals like HLL, GODREJ, Indonesian giant like JAPFA
COMFED, Indian Defence organization like, Indian Navy, international organizations like
UNICEF,etc.
August 1988 – May 1990
Assistant MarketingExecutive in the ConsumerProduct Division- Dey’sMedical,Calcutta, India
Efficiently handled the re-launching of Keo Karpin Facial Cream in Kolkata using dealer
network& pharmacyshops.
Participated in campaigns like slogan making, focus group interview to obtain detailed
information related to product feature, efficacy vis-à-vis with competitors product, etc.
as part of marketcommunicationteam.
Key MarketingProjects (Campaign) Executed:
Market development and promotion plan for Salt Iodisation Plant (SIP) and other
relatedequipmentforUNICEF,inIndiaandabroad;
Streamlining Corporate Communications plan for Imports Substitution Product for
IndianNavyandotherprivate shipyardsinIndia;
Brand building plan for a innovative products coined as ‘G-CHROME’ in India,
Bangladesh,SrilankaandAfricancountries;
Handled and managed re-branding exercise in Middle East for a steel making giant,
post-activities;

7. Handled and managed issues on comm. Campaign: like signage program, launch of new
product, MEGA event like 30th
anniversary celebration, organising technical seminar to
name a few;
ConductedMDP inBPC andat MahindraTractor Company,Baroda,Gujarat
PROFESSIONAL QUALIFICATION
 Master of Business Administration from L N Mishra Institute of Economic Development
and Social Change, Patna, in First Class, 1990-1992;Specialization: Marketing with
Distinction in Advertisement
 Master of Science in Media Management (1 year) from Indian Institute of Ecology and
Environment, New Delhi, India in 2007
Academics
 Degree Honours (Geology Honours) from St. Columbas, Hazaribagh with 62%
 Bachelor of Science (Geology, Physics and Mathematics) from St. Columbas, Hazaribagh
with 59% (Ranchi University)
Computer Skills
 Well versed with MS Office (MS Word, MS Excel, Publisher & PowerPoint),
 Web Communication and Internet Applications, like e-mail and web site management
Training:
PR AndCommunicationsExcellence fromMarcusEvans
PERSONAL DETAILS
PresentLocation: Qatar
Status: Married with2 kids
Nationality Indian
PresentAge 47 years
Contact mail id trinanjang2007@yahoo.co.in
Referees:
Mr. Joseph Herbert Louise, SEA Senior Talent Acquisition Manager - Oil & Gas Multinational; Phone no.:
+60 12 204-5258
Mr. SuryaChatterjee,QatarSteel Company,MarketingDepartment, Phone No.:00974 4457 6627
Ms. Daisy Anthony, Sr. HR Manager and Admn., Paul Mason Consulting India Pvt. Ltd., Phone No.: +91
704341464

8. A Brief summary of Present Work Profile:
Public Relations Plan & Execution – layering in activities to maximize exposure for events and identified
advertising/messagingfocus,meeting or exceeding media goals as identified by department.
 Manage and execute media relations, research editorial opportunities and build relationships with key
industry media
 Maximizemedia exposure and generating positivemedia impact
 Press releasemanagement
 Annual editorial calendarmanagement
Marketing Campaign Coordination –
 Assistin launchingcommunicationsfor programupdates, product enhancements, research findings,etc.
 Assistin marketingplan flowchartand department organization
 Monitor corporate communications plan and strategy for uniformity in message, including templates, tag
lines and logo usageas per brand guidelines
 Assistin creation of company-wide quarterly magazine, sustainability reportand annual reports
 Creation of PowerPoint presentations as needed
Event Management – Plan, and facilitate (working with team to coordinate) all large public facing events, working
alongsideassigned contractors
Annual Editorial Calendar - Coordinate with department to create and manage an annual editorial calendar with a
key focus toward timingand sharingof messages in alignment with corporatemarketing plans
Media & Advertising Placement – Insertion of all paid advertising as determined by corporate marketing plans ;
developing corporatefilmdisplay stands,kiosk,video wall etc to develop interface with clients
Crisis Communication Plans – Coordinate with strategy and business planning dept. on crisis communication to
develop proper message to combat the situation
Monthly Reporting - Will include but not be limited to reporting on the status of prioritized marketing and
communication activities.Reportingwill beboth historical and forward looking
Daily copywriting and proofing as identified; mentor in developing the high profile reports like annual report,
sustainability reportby providingcreativeinputs to design the page layouts
Leadership/Management – Position will assist in the management and mentorship of internal marketing team
members, helpingto oversee and guide projects to completion as determined by supervisor
General Support to all departments as sometimes entrusted by HR, HSE departments in organising the events like
best employee award,long serviceaward,HSE day, celebratingenvironmental day etc. to name a few