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NDCC Digital Marketing Branding June 2019

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Grant Wickes
Grant Wickes

Presentation at North Dallas Chamber of Commerce to Small Business Owners. Using social media to develop company and personal brand. Outlines what social platforms to use and provides individual and company examples to reinforce message.

Business
1 of 8
www.wickpoint.com Grant Wickes Principal of Wickpoint - Executive Branding www.linkedin.com/in/grantwickes Twitter: @gwickes Digital Marketing Social Media for Small Business - Establish Trust and Build Brand Preference
Multiple channels…
Google alters dynamics Company Executive
Digital landscape LocalCore Social Create & Share Monitor & Respond Exceed customer expectations Presence Engage Inspire Website Foundation Content Creation 4:1 Rule Add value Reviews
Search comparison
Banner Default standard Headline Default standard Headshot Smile LinkedIn – poor first impression About Missing
Banner Supports brand Headline Optimized Headshot Professional LinkedIn – good first impression About Intriguing Story
Grant Wickes gwickes@wickpoint.com www.wickpoint.com Additional Reading Resources: https://wickpoint.com/what-does- google-say-about-your-personal-brand/ Contact Info

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NDCC Digital Marketing Branding June 2019