Social media has transformed the face of business by engaging customers. This session will explore social media and how to use it for your business. Developing a voice for your brand through social media helps engage customers online. It creates a unique opportunity for customers to interface and communicate with businesses directly, resulting in a strong community of fans and sustaining brand loyalty. Possessing an understanding of how to craft a social media strategy using Twitter, Facebook, YouTube, and others is crucial to increasing visibility and knowing what your customers want. This session will demonstrate how brands are leveraging these networks to maintain and grow their businesses.