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Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists


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Presented by Kent Lewis for InnoTech Oregon 2011

Published in: Technology, Business
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Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists

  1. 1. Advanced Social Media Strategies:Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia |
  2. 2. Formic BackgroundLaunched in 2008 to service small business & partnersSpecializes in search, social and website development100% of Account Team Google AdWords Certified7 employees & 30+ clientsStrategic partnerships (Microsoft, AlphaGraphics, etc.)Focus on education via monthly Seminar Series
  3. 3. Advanced Social Media AgendaFacebookTwitterLinkedInYouTubeSlideShareQuoraFoursquare
  4. 4. Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire
  5. 5. Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
  6. 6. Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
  7. 7. Twitter: Cox Customer service Dedicated team Tool: Parature
  8. 8. Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
  9. 9. Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
  10. 10. LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
  11. 11. LinkedIn: Formic Media Services tab Recommend API Request recommendations
  12. 12. LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
  13. 13. YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
  14. 14. YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
  15. 15. YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
  16. 16. SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
  17. 17. Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers
  18. 18. Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge
  19. 19. SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners
  20. 20. Questions & AnswersAttend our next Seminar on 5.11: Sales SuccessVisit our SlideShare account for past Seminar presentationsSign up for our monthly email newsletterRead our blog or follow us on Twitter (@FormicMedia)Read articles & white papers in Anvil Resources sectionReach out to us with questions & partner opportunitiesKent Lewis John McPheePresident & Founder Account DirectorFormic Media,