Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists

1,401 views

Published on

Presented by Kent Lewis for InnoTech Oregon 2011

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists

  1. 1. Advanced Social Media Strategies:Build Brand, Create Customers and Energize Evangelists Presented by: @KentLewis Formic Media, Inc. Twitter: @FormicMedia | FormicMedia.com
  2. 2. Formic BackgroundLaunched in 2008 to service small business & partnersSpecializes in search, social and website development100% of Account Team Google AdWords Certified7 employees & 30+ clientsStrategic partnerships (Microsoft, AlphaGraphics, etc.)Focus on education via monthly Seminar Series
  3. 3. Advanced Social Media AgendaFacebookTwitterLinkedInYouTubeSlideShareQuoraFoursquare
  4. 4. Facebook: Lion Brand R&D (Polls) Contests & promotion Tool: Wildfire
  5. 5. Facebook: gDiapers Targeted advertising Engagement up 156% Revenue up 222%
  6. 6. Facebook: Intel Customized interface Embedded & linked videos Deals tab promotes sales
  7. 7. Twitter: Cox Customer service Dedicated team Tool: Parature
  8. 8. Twitter: Hotel Max Sales & support strategy 2x SoMe Award winner Tool: HootSuite
  9. 9. Twitter: TNC Promoted Tweets Promoted Trends Promoted Profiles
  10. 10. LinkedIn: Axway Targeted ads 25% conversion rate Lowest CPA ever
  11. 11. LinkedIn: Formic Media Services tab Recommend API Request recommendations
  12. 12. LinkedIn: Dell Product & Service Spotlight Embedded YouTube video 101 recommendations
  13. 13. YouTube: Insight Schools InVideo Ad Placements 375% better CTR than display View-through conversions 2x
  14. 14. YouTube: Diane Morgan “How To” thought leadership Embed videos on website Increases book sales
  15. 15. YouTube: Cisco Customized channel Extensive content & engagement Integration with Twitter & Facebook
  16. 16. SlideShare: Formic Media Create & optimize profile Upload & optimize slides Utilize for research & sales
  17. 17. Quora: Q&A Ask & answer questions Syndicate to blog & Twitter Secure Best Answers
  18. 18. Foursquare: Check-in/LBS Claim listing & ad Specials Monitor tips & reward Mayor Consider News Page & Badge
  19. 19. SummaryCustomize profiles, using latest tools & techFocus on R&D & customer service via socialOptimize profiles to increase visibility in searchCreate educational “thought leadership” contentDevelop sales-centric content strategiesTest advertising on social all platformsTreat social fans & followers as affinity partners
  20. 20. Questions & AnswersAttend our next Seminar on 5.11: Sales SuccessVisit our SlideShare account for past Seminar presentationsSign up for our monthly email newsletterRead our blog or follow us on Twitter (@FormicMedia)Read articles & white papers in Anvil Resources sectionReach out to us with questions & partner opportunitiesKent Lewis John McPheePresident & Founder Account DirectorFormic Media, Inc.www.FormicMedia.com

×