Matt Smith SMX East Presentation

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  • Thanks Tamra, I didn't realize it finally went up. I actually presented this last year so it is a little dated.
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  • That is an awesome presentation, Matt. Good job!
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Matt Smith SMX East Presentation

  1. 1. How to Engage in Social Mediaat Your Company Matt Smith SEO Manager Dell
  2. 2. A shift inpurchase 50% OF PEOPLE ARE MOREbehavior LIKELY TO BUY IF ENGAGED WITH VIA SOCIAL SITES
  3. 3. SMaC team monitors over 22,000 online mentions of Dell everyday SMaC certifications and training Employees become the brand advocates3 Global Marketing
  4. 4. Create socialopportunitiesfrom yourwebsite Global Marketing
  5. 5. Brain stormers5 Global Marketing
  6. 6. Trusted Advisors6 Global Marketing
  7. 7. Using social media in SEM7 Global Marketing
  8. 8. Social MediaBudget• Adjust budgets according to your target audience.• Linkedin, Google+, Twitter for business relationships.• Facebook, Twitter, Google+ for consumers.8 Global Marketing
  9. 9. Getting started with social• Give people a reason to talk about your company.• Provide thought leadership. – Webinars – Local Events (dellworld.com)9 Global Marketing
  10. 10. Using social listening for SEO• Perform keyword research with social listening.• Content creation based on needs.• Engage with customers for links and accurate information.10 Global Marketing
  11. 11. Contact Me Questions, Comments, Ping- Pong? Email: Matthew_l_smith@dell.com Twitter: smith_matthew Linkedin: /in/matthewlsmith DELLWORLD.COM11 Global Marketing

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