It's Worth a Google-2013 Digital Marketing Trends

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2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.

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It's Worth a Google-2013 Digital Marketing Trends

  1. 1. Bryce MillerDigital Marketing Consultant 714-582-3789
  2. 2. “IT’S WORTH A GOOGLE” 3 KEY DIGITAL MARKETING TRENDSBUSINESSES CAN’T AFFORD TO IGNORE
  3. 3. It’s Worth a Google!
  4. 4. The Google Jungle
  5. 5. 200 Google Panda/Penguin Updates- ©2012 RAM. All rights reserved.
  6. 6. 2013 Trends 1 3Social Search – Mobile – The New SEO Hijack Traffic 2 Facebook Envy
  7. 7. Social Search
  8. 8. So Many Social Networks ©2012 RAM. All rights reserved.
  9. 9. Google+
  10. 10. Google+• Create an account on Google + (Business Page)• Populate it with your keywords• Grow your ‘circle’ of fans• +1 = Facebook Like• Publish your postings on Google Plus
  11. 11. Facebook Envy
  12. 12. 80% of fansDid you know will NEVER visit back apage once they’ve ‘liked’ you
  13. 13. Do You Engage?It’s more about engagement…Average number of fans that see a post Average number of fans that interact 16% 6%
  14. 14. Facebook Strategy
  15. 15. Build Engagement1. Use Pictures (or videos) – have higher engagement (180%)2. Keep posts short (100 characters or less)3. Post at ideal time for your fans • Time 1:00 pm – 4:00 pm • Thurs-Friday engagement highest4. At the end of posts – ask users to like or comment on the status5. Ask questions. Use the poll feature.6. Have fun. Post pictures and ask fans to leave the best caption. Anything that will get users to participate7. Pin your interesting posts.
  16. 16. Desktop vs Mobile
  17. 17. ©2012 RAM. All rights reserved.
  18. 18. MobileLess than1% of all the websites online are Mobile Friendly
  19. 19. Who We Are What We DoBryce Miller- Digital Marketing Consultant WSI Strategic Marketing 714-582-3789
  20. 20. Who is WSI?
  21. 21. About Us• Provide advanced digital marketing solutions• Businesses of all sizes and industries• Our goal is to help businesses: – Elevate their online brand reputation – Generate more leads through the Internet – Tap into new revenue opportunities – Take their profit potentials to higher levels• World’s largest network of Internet Consultants• Service more than 80 countries internationally• Corporate head office in Toronto, Canada
  22. 22. WSI Corporate Mission To enhance the profitability and growth ofsmall and medium-sized businesses by continuing as the global leader and provider of Internet Solutions.
  23. 23. Who is Bryce Miller?• Owner-WSI Strategic Marketing• Local, Independent, WSI Digital Marketing Consultant• CPA (not practicing)• 25 Years Banking Experience• Former Chief Administrative Officer of a publically traded financial institution • IT Management • Controller • Compliance Officer • Operations Manager
  24. 24. My Mission Statement To leverage WSI’s proven processes and my business experienceto make businesses more successful
  25. 25. How we do it…WSI DIGITAL MARKETINGAPPROACH
  26. 26. Three Core Strategies Online Brand Online Prospect &Online Lead Credibility & ClientGeneration Exposure Communication
  27. 27. A Range of Powerful Services Online Brand Online Prospect Online Lead Credibility & and Customer Generation Exposure Communication Paid Search (PPC)  Website  Customer E-mail Organic Search Development Communication (SEO)  Landing Page  Prospect and Lead Social Media Development Nurturing E-Mail Optimization and  Social Media Communication Syndication Profile  Social Media Website Development Optimization & Conversion  Reputation Syndication Optimization Management
  28. 28. The Solution is an Income Producing Asset • Understand organizational needs • Build a tailored solution • Measure the results • Continually improve the results
  29. 29. What We Can DoDevelop Comprehensive Digital MarketingStrategiesBuild Websites – desktop, and mobileImplement web tracking tools (“analytics”)Optimize for search engines Facebook EnvyDevelop and execute paid search advertisingcampaignsDevelop and execute digital banner andcontent advertising campaignsCreate and manage social presenceCreate and manage local presence
  30. 30. Other Services• Competitor Analysis• Webscan/Website Audit• Online Reputation Management• Enterprise Social Technology• LinkedIn Training/Coaching• --Coming Soon---Social Media Legal Audits
  31. 31. • Free Consultation and Webscan review of your Website.• 714-582-3789

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