TV Adverts

1. Name: George Gulliver
BTEC Creative Media Production
Advert Analysis
Name of Product: Cadbury
Advert Details (what happens?):
Music & Sound Effects:
Text:
Group Roles:
Audience:
Message:
A big gorilla is playing the drums to a song
The music played in the advert is in the Air tonight by Phil Collins. The song was released
in 1981. Released as a single in the United Kingdom in January 1981, the song was an
instant hit, quickly climbing to No. 2 on the UK Singles chart. It was also an international
hit peaking at No. 19 on the Billboard Hot 100 in mid-1981 and number 1 in the
Netherlands. It was later certified Gold by the RIAA representing 500,000 copies sold.
The track remains one of Collins' best-known hits.
The only bit of text was two lines; ‘Glass and a full production’ and ‘Glass half full of
joy’
The target audience is everyone because everyone likes chocolate
The message of this advert is to always be optimistic