The production company is called Smiley Inc Productions and was named to create irony between the company and thriller films. Their logo is a scratchy, edgy smiley face that builds on the thriller genre. Film distributors market and promote films by deciding screenings, release dates, and number of copies. Film4 would likely distribute the film since they release similar thrillers and support low-budget British films. The British Film Institute funds low-budget British films and could provide lottery money to cover production and marketing costs.