2. WHAT IS YOUR GENDER
This shows that 62% of the people
I surveyed were females but this
was because hardly any males
answered which shows I need to
encourage more males to take the
survey so I can appeal to that
gender which is the gender I am to
target.
3. WHAT IS YOUR AGE
This shows me that the age
range of my audience is 16 to 24
this informs me that I need to
appeal to this age range when
making my trailer. This is the
younger generation which is the
conventional age group for the
horror genre.
4. WHAT ARE YOUR INTERESTS
This shows me that the main
interests in my audience is
media, socialising, films and
gaming which means I need
to appeal to these people so
they watch my trailer. These
are conventional
physcographics in the horror
genre which shows I
understand the interests of
my target market.
5. HOW MUCH DO YOU ENJOY HORROR
This shows me that 42% of
the people I surveyed like
horror films which shows
it’s a very niche genre as
only certain people like it so
I need to appeal to the
specific minority who enjoy
horror films.
6. WHAT IS YOUR FAVOURITE HORROR GENRE
This shows that 42% of my
audience enjoy zombie and
28% like supernatural and
physcological so this shows
that I need to create one of
these horror genres in order to
appeal to my target audience.
I could tie two genres together
in order to widen my audience.
7. WHAT DO YOU EXPECT FROM A HORROR TRAILER
This shows that people want
excitement, tension, fast
paced, and suspense. This
shows that I need to include
the expectations in the trailer
in order to appeal to my target
audience who will watch my
trailer.
8. WHAT IS YOUR FAVOURITE HORROR FILM
This shows that
sinister, mama,
paranormal activity and
Shaun of the dead are
among the most
popular horror films
which shows I should
try and create mine
around these films so
that it appeals to the
target audience.
9. WHAT MAKES A TRAILER APPEALING TO YOU
This shows that my
audience like tense music,
scary scenes, lots of gore
and build up suspense.
This shows I need to
include these items in my
trailer in order to appeal to
my target audience.
