AS Media Evaluation Question 5

2. HOW DID YOU
ATTRACT/ADDRESS
YOUR AUDIENCE?

3. SOCIAL MEDIA
I used Social Media, Facebook, to attract my audience. I updated the Facebook page regularly to keep the link with my
target audience open. I posted questionnaires on there to keep the audience involved with the process of making the
film opening.

4. INITIAL IDEAS
I shared this through my own Twitter and Facebook pages and got people to ask their friends which
story idea they like the best this proved quite hard to get responses to so after this I decided to
create questionnaires in which to get responses. Theses are the initial ideas for my project.

5. THE RESPONSES
These are some
of the responses
that I collected for
my initial ideas

6. QUESTIONNAIRES
I used 2 questionnaires during the process of making my film opening. They were extremely
important as they helped me to get the right title for my film and to understand whether or not my
film was appropriate for my target audience or not. I created my surveys using Smart Survey.

7. QUESTIONNAIRE 1

8. RESPONSES
I shared this questionnaire on my Facebook page as I was able to achieve a clear winner and see
which title idea people found most popular.
I chose the most popular answer as over half of the people who voted chose this title showing me
that it was the most popular response among my target audience.

9. QUESTIONNAIRE 2

10. RESPONSES
The responses
from this
questionnaire
allowed me to
see whether
or not my film
attracted my
audience and
whether or
not my
audience
wanted to
watch my
film.

11. PHOTOS
I also attracted my audience by uploading photos from the days when we were out filming to allow my audience to feel
involved with the process of filming for the footage for the film opening.

12. CHARACTERS
I attracted my audience by using characters similar to the age of my audience. I also gave the
characters a story line that is relatable to many people in my target audience. By making the
characters relatable it meant that the target audience were more likely to engage with the film.

13. SETTING
I set my film in a setting that is well recognised by people in the target audience because
they know setting and the kind of things experienced with in the setting.