This document represents how a media product represents the technical middle class social group. It summarizes that the technical middle class has high economic capital but is less socially engaged with few social contacts. The magazine aims to represent this group by featuring a down-to-earth main story about a musician who rose up the social classes, using a casual style. The magazine's name, models, articles, and basic layout are meant to seem relatable while not intimidating to the technical middle class readership. Design elements like drop caps, puffs, and welcoming photos are intended to help guide readers through the content.