Social Media for Personnel Management and Training
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This document discusses the importance and strategies of using social networking for communication, education, and increasing participation in groups. It addresses how managers and educators can build online communities to deliver education and engage specific audiences. Examples of social networks like Facebook, Twitter, and blogs are provided, as well as tips for appropriate participation and developing social media policies for organizations. The importance of leadership, monitoring, and participating in online conversations is emphasized.
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Social Media for Personnel Management and Training
- 1. Social Networking Communication and Education
- 2. My Task Description of the development and use of highly popular social networking, addressing strategies that managers and educators can apply to build groups, deliver education and increase participation by the specific cohorts they are organizing and teaching. Learn the importance of leading, monitoring and participating in online conversation about your service or organization.
- 3. Your Tasks Listen Participate Ask questions
- 4. Back Channel Communication Text Tweet (#EMSExpo) Photo Video Blog allowed and encouraged
- 6. Introduction Special thanks to C3Softworks and KyleDavidBates.com
- 7. Participate in Social Network(s)
- 8. Do you personally use a Social Network(s) Yes No
- 9. 500 million Get Started! Half logon at least daily
- 10. Are We Connected? Twitter (@gfriese) Facebook.com/gfriese LinkedIn.com/in/gregfriese Ning Network One or more connections
- 11. EMSUnited (Ning)
- 12. Twitter forces me to either push something aside or dig in deeper Twitter is My Favorite @gfriese question or comment about EMS Expo … Comment about #EMSExpo presentation …
- 13. What about you?
- 14. Primary EMS Role Field provider Training officer Supervisor Chief Supplier Other
- 15. Years in EMS < 1 year 1-5 years 6-10 years > 10 years
- 16. Fastest growth of social networks is older adults.
- 17. Opinion It is OK for me, a co-worker, a student I am teaching, or a subordinate I supervise to …
- 18. It is OK to … Post a patient’s picture in a Facebook update Yes No Not Sure
- 19. It is OK to … Include patient identifiers in a status update Yes No Not Sure
- 20. Status Updates Hey smoker put out your cigarette before I arrive Responding to female with shortness of breath Just cleared a kid having a seizure at the high school Easy lift assist for 92 year old living at home with no meds and no other problems
- 21. It is OK to … Write a blog post about an incident without patient identifiers Yes No Not Sure
- 22. Is a blog post different than an EMS World magazine article about an incident? How is it different?
- 23. It is OK to … Express frustration with a course instructor in a status update Yes No Not Sure
- 24. What happens in class stays in class?
- 25. It is OK to … Text the number of patients at an MCI to a friend at the Emergency Department Yes No Not Sure
- 26. In a crisis, social networking transmission could be faster and more accurate than other methods
- 27. It is OK to … Share photos of a new vehicle and or equipment on social networks Yes No Not Sure
- 28. Photo Sharing Sites Facebook users upload 2.5 billion photos a month. Your social media policy wont stop this so how can you embrace it?
- 29. It is OK to … Check in at various locations visited during the work day Yes No Not Sure
- 30. Geolocation
- 31. Geolocation Are giving away actionable intelligence to our detractors, competitors, and enemies when we “check-in” on the job?
- 32. It is OK to … Text chat, video chat, and or instant message while on duty Yes No Not Sure
- 33. ChatRoulette ME ? Start Chat
- 34. I Play Farmville … Yes No Hell NO!!
- 35. Questions Search
- 36. Lead
- 37. Is Everybody Doing it? 900,000 EMS Professionals
- 40. Email Full_Time_Staff, Part_Time_Staff Monday Morning Training Tip Fw: Fw: Fw: Fw: Re: This is TRUE Good morning, Welcome to another Monday EMT tip. Remember join our Facebook group. When assessing chest pain patients remember these tips: I got this important email. READ THIS if you care fur are Countree
- 41. Blogs Subject matters experts communicate with and interact directly with their audience
- 42. Videos
- 43. Podcasts Podcasts and videos can broaden an organizations audience way beyond its email distribution list
- 44. Management understands social media (pro and con) Strongly Agree Agree Neutral Disagree Strongly Disagree
- 45. Management Progression Don’t know it exists Ignore/pretend that it doesn’t exist Dismiss as a fad or passing trend Disallow or bar access It’s too expensive We better do something Appoint a committee Make a policy Hope for the best
- 46. Internet Usage Policy Permission Time Content Contacts Accessing Social Networks and Social Media
- 47. SM Policy Do and Don’t DO: use social media tools to serve your mission DON’T: Be stupid
- 48. Social Media Behaviors Do Not: Complain about agency or assignments Engage at inappropriate times Share confidential Information Defame or slander Use profanity
- 49. Social Media Behaviors Do: Be polite Offer help Participate Engage intelligently Be non-confrontational
- 50. Percent of Employees with a Smartphone 76-100% 51-75% 26-50% 0-25%
- 51. Get Specific about Use Personal phone usage Scene photos and video Video chat Network access Geolocation check-ins Work related status updates Employer affiliation in profile
- 53. You might need a policy to follow existing policies!
- 54. Role Modeling
- 55. Monitor
- 56. My agency has a Facebook page Yes No Don’t know
- 59. Search Vanity search Location searches Key words Images Videos Social networks
- 60. Google Alerts
- 66. Geolocate real-time and on-scene incident intelligence from responders, bystanders, and patients
- 67. Summary Communicate value Community looking for you Official presence Direct interaction No barriers to entry
- 68. Need These Back Special thanks to C3Softworks and KyleDavidBates.com
- 69. Questions Search
- 70. Let’s Stay in Touch
Editor's Notes
- WelcomeGlad to be here
- What I proposed to present … nearly a year ago. Focusing on the three bold wordsLeadingMonitoringParticipating
- What your tasks are for today. Listen … if you wantParticipate … audience response pads, will tell you about that more in a bitAsk questions … now and later
- Back channel communication … communication among the audience during the presentation. These are some methodsLong history but an emerging trend as access to tools and software has changed
- My primary role is director of education for CLSHave been involved and engaged in Social Media for nearly 2 years. Blogging, microblogging, podcasting and morePIOSocialMediaTraining.com … free training resources, blog, podcast, and social media policy ebook. Co-founded with David Konig
- Handout audience response padsTell them how to use – use the keys to answer questions that I will display on the screen. Yes/noMultiple choice
- Our first key word … participate.
- Do you personally use a social network … yes/no
- If you have not gotten started with social media now is the time.Get Started! Facebook is the place to start. http://www.facebook.com/press/info.php?statisticsMore than 500 million active users50% of our active users log on to Facebook in any given dayAverage user has 130 friendsPeople spend over 700 billion minutes per month on Facebook
- Are we connected …. Or do we already quote know each other? I welcome connections from any of you in any of these places. Possibly glad to have so many “friends” in the audience
- Facebook is an open community with many sub-communities.Ning networks are closed networks based on a shared interest … ie EMSYou might know EMSUnited.com affiliated with EMS Responder/EMS Expo.Others are EMSConnect and JEMS Connect
- My favorite social networking tool. I love the brevity, instantaneous nature, interaction, and the way information can spreadIf you use TwitterSend questions or comments to @gfriese Tweet with hashtag #emsexpo
- Want to learn a little bit more about you … Using the audience response pads
- What is your primary EMS role …Then try to tailor messages and examples to the concerns of the audience.
- How many years have you been involved in EMS?
- Older adults … especially women over 40 is fastest growth area for Facebook. Users are not just kids and 20 somethings. Twitter’s power users are 30+
- Now we are going to have a series of questions that will askIt is OK for me, a co-worker, a student, I am teaching, or a subordinate I supervise to …. These are questions about your opinion, not right or wrong
- This is probably an area we can all agree. Just like it was not OK to share a Polaroid of a patient in a bar or at the bowling alley 20 years ago. This will get you in trouble … suspended, maybe fired, and possibly sued.
- Again we can probably agree on this but where do you draw the line.
- Lots of possibilities … show some status updatesHey smoker put out your cigarette before I arriveResponding to female with shortness of breathJust cleared a kid having a seizure at the high schoolEasy lift assist for 92 year old living at home with no meds and no other problems
- A blog post … an article posted to a website. Lots of EMS related blogs with stated intent to omit patient identifiers
- Nearly every EMS Magazine CE article starts with a patient case study. Are these true, loosely based on the truth or false
- Back channel communication happens all of the time …Ugghhh I am in classAnother boring CEThis instructor doesn’t know what they are talking aboutWe started late and finished earlyThis lesson doesn’t pertain to meCould range from the mundane to the personal
- First back channel communication can be positive … great challenge for the instructor to …Have objectivesPrepare and deliver good, interesting, and relevant contentGive people things to talk aboutMonitor and respond
- Every scene has at least one person if not all people that are capable of sending text messages
- Real time incident data from patients, bystanders, and responders
- Share photos … patient bad … what about everything else.Most of us are proud of our work and want to brag about it … share it with others. So you get a new ambulance. Is it OK for people to share?
- Social networking is not necessarily a nefarious tool for evil. There is great positive impact.We share lots and lots of photos!Flikr 5 billionth photo - http://news.cnet.com/8301-13506_3-20017014-17.htmlFacebook photos – 2.5 billion photos per month
- Social networking check-ins with things like Facebook Places, Gowalla, or FourSquare
- Announcing your location for points, badges, and to connect with others. Also tie-ins with merchandise discountsFoursqaure – as of August, 3 million users, adding 15,000+ per day http://mashable.com/2010/08/29/foursquare-3-million-users/GowallaFacebook Places
- A
- For many people texting/instant messaging is a habit that they can’t turn off … regardless of their other duties. ChatRoulette … random connection between two users with web cams. 2 NY paramedics lost there job after a their chat partner shared the photos she was capturing of them being dumb during a screen chat.
- This not a judgment on Farmville. Does workplace internet usage policy cover these things … If you stop people from playing Farmville on Facebook during downtime what are there alternative activities?
- Pause for a moment to address one or two questionsThis is about the halfway point of the presentation.
- You are a leader in our industry … on a simple percentage basis very few of us attend national conferences. You are committed and interested
- Logical question, if everyone else is doing this social media/social networking thing I should too. RightEstimates of nearly 1 million EMS professionals in the US. Comes from NAEMT estimates of total population.
- Need to update with September 2010Well it looks like not everyone is doing this. Total numbers are not reflective of active users. Pretty small. Even if we just added all the Ning users we are talking about less than 20,000 EMS professionals. If all were unique. Remember I belong to all 3 nings and the corresponding Facebook groups. Also these groups are for EMS professionals from anywhere and friends of the profession. Admirers. These numbers also reflect intention and effort.
- September 2010When you have an audience how do you leverage that audience and call them to action? Lots of other EMS related groups on Facebook.
- Email is the original social network … groups of people are connected together in groups based on a domain name. Some leader put’s people into groups and then has an example to lead on how the medium is used. Email from leaders sets the toneSend a bunch of stuffRead this stuffDo something differentMight be able to track opens but that is about itThis is a high potential tool, use it for something other than as an electronic bulletin boardInstead of printing and thumb tacking the announcement is emailed:Attend thisDo thisTalk to this personReport toDon’t doStart doingThanksWork harderHappy this, that, or the other thingGreat potential for auto responder program – signup and receive a series of emails on a training topic
- So many great blogs … written as an HR tool, training department tool, individual paramedic … lots of reasons to have a blog and lots of reason people blog. Subject matter experts connecting directly to their audience – dynamically updated content, styling easy to control and update. Opportunities for two way communication through commenting, guest posts
- Videos … another opportunity to lead.Demonstrate proceduresPowerful tool to learn, fine tune, and review skillsIntegrate into blog. Very easy to create your own
- HealthOne EMS Podcast Subject matter expert communicating directly to the audience. Podcasts – voice/audio recording.Listen on webDownload to your desktopDownload and transfer to a device like an iPodDownload and listen on SmartphoneCan broaden an organizations audience
- As you look at your organization how would you rate your management’s understanding of social media – both the pros and the cons.
- Typically managers/admin treat something new with this sort of progression
- So start by broadening the existing internet usage policyAccessSharingNeeds to include social network
- Ultimate social media policy for Government Agencies …http://levyj413.wordpress.com/2009/07/14/socmed-policy-government/DO: use social media tools to serve your mission.DON’T: Be stupid.Come up with and share some examples.
- Do Not Share Confidential Information - Remember you are charged with maintaining the confidentiality of the people you come into contact with. Do not violate that confidentiality in any form including the written word, photographs, or audio recordingsDo Not Use Profanity - Profanity is unacceptable in the workplace, in public view, and therefore on Social Media sitesDo Not Complain About Agency/Assignments - Respect your co-workers, your supervisors, and your Agency. If you have a complaint, bring it directly to them and not to the world firstDo Not Defame - Respect others in your workplace and other agencies professionally at all times. You would not enter into a confrontation with them on the scene of a call, so you should not enter into a confrontation with them using Social MediaDo Not Engage in Social Media at Inappropriate Times - There is a time not to be engaging in Social Media, mainly while performing work duties. The patient does not care that you have a Facebook Status to update, they care that you are charged with their well being and are focused on them
- Do Be Polite - Talk the way you would if you were doing a job interviewDo Offer Help - Offering educational tips, alerts and how-to's goes a long wayDo Participate - Don't just be a lurker. Being an active participant is the only way to build relationshipsDo Engage Intelligently - Provide some value to the conversation and be open to other, and probably differing, opinionsDo Be Non-confrontational - Don't be confrontational or instigating in a belittling way, it can and will come back to haunt you
- What percentage of employees and or students are carrying a personal or job issued smartphone on duty …
- Because of the ubiquity of smart phones and their built in access to social should focus on phone usage, accessing social networks, updating/adding content rather than specific social networks
- SOUTH BEND - A city firefighter is facing a suspension after he allegedly took pictures of a patient inside an ambulance and then posted the photos to his Facebook account.RELATED CONTENTMontana officer resigns over Facebook commentsOhio pet store closes over rabbit-drowning photoIndiana trooper resigns after probe of Facebook useChief Howard Buchanon asked the board of public safety on Wednesday to suspend first-class firefighter Jordan Jostes without pay for the incident that is alleged to have happened in August.Buchanon, in a letter to the safety board, said Jostes took the photo with a cell phone camera on Aug. 28. The chief wrote that the photo, which included a view of the patient, was then posted to Jostes’ account on the social networking site www.Facebook.com sometime between Aug. 29 and Aug. 31.The patient did not consent to have his picture taken, Buchanon said, and Jostes took the photo at the request of someone not associated with the fire department. The letter did not clarify who else would have been in the ambulance.Buchanon wrote that Jostes violated the department’s policy that forbids images being taken inside an ambulance or hospital. A second policy says firefighters should not use a cell phone or other personal communication device while responding to or at the scene of an emergency.In his letter, Buchanon did not tell the board how the posted photo came to the department’s attention.The safety board, in a special meeting Wednesday, accepted the chief’s recommendation and said it will consider the matter. Jostes has the option to seek a hearing to dispute the charges before the suspension can be enforced.Jostes became a member of the department in 2007, according to Tribune archives. According to Buchanon, Jostes had been in training to become a paramedic.Staff writer Dave Stephens:dstephens@sbtinfo.com(574) 235-6209
- Many social media related incidents are violations of existing policies – privacy violations, personal phone use while on duty. Training needs to be specific and regular.
- Two examples of role modelsSkip Kirkwood on Facebook Friends requests, Sure. If they ask, I accept, but I don't solicit employees with friend requests. It's interesting to hear the chatter..... I also keep what I post very professional, to everyone out there....”Chris Montera
- To hear what people are saying you need to be listening.
- And you need to be listening in the right places … does your agency or organization or school or company have a Facebook page
- http://www.facebook.com/pages/Bethesda-Chevy-Chase-Rescue-Squad-Inc/56836081679?v=wallThe Bethesda-Chevy Chase Rescue Squad At A Glance Founded in 1937 as the Chevy Chase First Aid Corps, the Bethesda-Chevy Chase Rescue Squad has evolved into one of the nation's most advanced and best trained rescue squads. Serves over 94,000 households in the Bethesda-Chevy Chase, Maryland area and Upper Northwest Washington, D.C., as well as neighboring areas of Glen Echo, Cabin John, Kensington, Potomac, and Rockville. Responded to 10,351 calls in calendar year 2008, including...(read more)Mission:Now in its 69th year, the Bethesda-Chevy Chase Rescue Squad (BCCRS) is a philanthropically operated, community supported organization that provides the highest level of fire, rescue, and emergency medical services for the communities of Bethesda, Chevy Chase, and Upper Northwest Washington, D.C. BCCRS provides its services at no cost to the recipient and is dedicated to using the utmost care, professionalism, and ethics.Products:Join Us for the Experience of a Lifetime!It’s 4:27 p.m. and the alarm sounds. The call is a multiple car accident on the Beltway. They need your help. You jump into action with the rest of the Squad.Nothing can match your excitement when you hear the alarm. The exhilaration of diving into your gear and running for the ambulance or the squad truck. The satisfaction of knowing that you may save a life tonight.Interested in becoming a member of the Rescue Squad? Members are required to stand duty either one night per week from 7:00 PM until 7:00 AM, or each Saturday from 8:00 AM until 6:00 PM. All training is provided free of charge either at the Rescue Squad or at the Montgomery County Public Service Training Academy, located near Shady Grove Hospital in Rockville, Maryland.
- Responding to wall postsPretty interesting search because I have a personal connection with Bell Ambulance an the injured provider
- Search … how do you rankTypes of searches … Vanity searchesLocation relatedKey wordsImages
- Really easy to do … Your name, your agency, key people in your agency
- Data for Facebook PagesLikes, activity, interactions,
- Don’t need a twitter accountGo to
- Take it to another level
- Handout audience response padsTell them how to use – use the keys to answer questions that I will display on the screen. Yes/noMultiple choice