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Using Social Media in the Classroom-eLCC 2014


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Presentation at eLCC 2014 conference, Breckenridge, CO.
Using Twitter in higher ed courses.
Presented by Donna Armelino & Janiece Kneppe Walter

Published in: Education, Technology, Business
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Using Social Media in the Classroom-eLCC 2014

  1. 1.  Presented By: Donna Armelino, Business Faculty & Janiece Kneppe Walter, Early Childhood Ed Faculty Red Rocks Community College ELCC Conference Breckenridge, CO April 17, 2014
  2. 2.   Define Twitter  Setup a free twitter account  Learn best practices for using twitter in the classroom  Explore how Twitter is being used at RRCC  Hands on Practice using Twitter here & now! Goals for our Session:
  3. 3.  Learn the Basics - Twitter Lingo:  Tweet – A message on Twitter (140 characters or less)  Follow – When you subscribe to messages from another individual.  Followers – Individuals who subscribe to your tweets  @ Reply – Message sent from one individual to another  DM – Direct message from one person to another  RT – Retweet a message that another person posted on Twitter.  Hashtag – Allows a tweet to be located by topic Learn the Basics
  4. 4.  Anatomy of a Tweet Source: Tech Social
  5. 5.  Signing up for Twitter To create an account: 1. Go to and find the sign up box, or go directly to 2. Enter your full name, email address, and a password. 3. Click Sign up for Twitter. 4. On the next page, you can select a username (usernames are unique identifiers on Twitter) — type your own or choose one we've suggested. We'll tell you if the username you want is available. 5. Double-check your name, email address, password, and username. 6. Click Create my account.You may be asked to complete a Captcha to let us know that you're human. 7. Twitter will send a confirmation email to the address you entered on sign up, click the link in that email to confirm your email address and account.
  6. 6.  Key Elements to note:  I use my full name in my profile. This helps me to build a positive digital footprint. Adding my picture lends credibility to my professional image. (Don‘t be an ‗Egghead!‘)  My ―Twitter Handle‖ @JanieceKneppe is easy to remember and is a variation of my name. Leave out your school from your twitter handle as you only want to create a handle once (unless you want to set up more than one account!)  In my bio, I mention a bit about what I do professionally. It is EXTREMELY important to say what you do or teach as it helps people connect with you. If you teach grade 2 and share that, there will be other grade 2 teachers specifically that will want to connect and learn with you.  Link to George Couros blog post about professional vs. private social media accounts Setting up your Profile
  7. 7.  Key elements to consider:  Create a professional profile linked to your role at a program or institution  Add a graphic that clearly identifies you. Consider adding a profile description so followers can expect what kinds of information you will tweet about and share.  Often times professional profiles like these use a specific hashtag to share information. Alternative Profile Options
  8. 8.   Try tweeting throughout this session using one of the following hashtags in your tweet:  #elcc2014  #Mar216FA13  #ece102rrcc  Tweet a comment about what you are learning, a photo, a link to an interesting website or article…have FUN!!  Hint: download Zite app (android or iTunes) to search/link to articles on topics of interest. Tweet this!
  9. 9.  How we use Twitter In our classes
  10. 10.  Focus: Moving from Twitter Experiment to Twitter Experience Source:
  11. 11.  Twitter Facts in Business  93% of marketers use social media in business  Over 200 million active members on Twitter  67% of Twitter users are far more likely to buy from the brands they follow on Twitter  Over 90% say they follow businesses on Twitter to get discounts and promos.  42% of Twitter users say they use Twitter to learn about products and services.(  70% name brand marketers view social media advertising more valuable Application/Goals  Goals  Practical use of social media  Business  Consumer  Create an interactive and dynamic learning experience for students  Apply theory and explore concepts with critical analysis Sources:
  12. 12.   Course Relevant to the Social Marketing (MAR 216 – Principles of Marketing)  Online environment (7 week course)  Marketing-based activity creating a link to real-world use of Twitter in business The Setting
  13. 13.  Resources  How to set up Twitter  How to use hashtag  Instructions to students Tools
  14. 14.   Introduction to Twitter to-twitter-in-higher-education  Course Links:  twitter-in-higher-education  qTrifc&list=PLDjz50rCyX8JL_KM1qIfi4wm9tmB4rjHB  Djz50rCyX8JL_KM1qIfi4wm9tmB4rjHB  PLDjz50rCyX8JL_KM1qIfi4wm9tmB4rjHB Tools: Links
  15. 15.   Guided students by a series of reminders  Introduce and explain activity  Current use (2a – polled students)  Account set-up (2a – polled students)  Step-by-step outline of Twitter activity, discussion forum post, and explaining the marketing activity  Twitter feeds on course homepage  Twitter discussion link in Content section of course  Follow-up with students who did not initially participate / encourage and guide Method
  16. 16.  Method Time Table Beginning Week 3 Week 4 Week 5 Week 7 Ongoing Introduce X X Explain X Set-up X Privacy X Twitter Activity X Discussion Forums X X Marketing Activity X X Feeds X X Discussion Link X X X X Follow-up X
  17. 17.   Introduce and explain activity  Account set-up in class with iPads  Practice tweeting in class ―Describe an Orange.‖  Weekly tweet prompts during class time related to course content  LOW Stakes grading (3 points for each week a student tweets, 30 total points possible across the semester)  Instructor Goal: familiarize students with Twitter as a means to create a personal learning community  Extension: join a formal twitter chat for professional development. (i.e. #edchat, #kinderchat, etc.) Using Twitter in ECE102
  18. 18.  Your invitation to use Twitter in your course Create a hashtag just for your course. Encourage students to use this hashtag if they find course-related items in different social media spaces or elsewhere on the web. Make sure the hashtag is unique to your course. Consider reviewing the posts and then sharing an item a week with the entire class. Why it works: Students are actively contributing to the conversation by sharing resources and information they find rather than just reviewing the content you have collected.
  19. 19.   Required a step-by-step process = ORGANIZATION  Lots of follow up and coaching with students  Directions  Follow up to encourage them to tweet  Confirmation that they were on track  Technology glitches WELL WORTH GETTING THROUGH! Roadblocks
  20. 20.   Positive Attributes  Created significant lead time to introduce and prepare class for activity  Incremental Step-By-Step Process (method outline)  Participation with students  Incredible tech support Maximizing The Tool
  21. 21.   I think social media is one of the most important tools to promote products and build customer loyalty, the social network twitter is one of those tools. I didn’t have enough time to contribute to the twitter discussion as I would’ve liked to, but I do know that if you have a business or are marketing a product, then twitter and blogging are great tools to use. I do not use twitter because I am a reserved person and I don’t like to twit about my life (I just don‘t think is that important). However, in the world we live today businesses use it to approach customers and inform them about products and, if I had a business or simply was seeking to promote a company’s service then I would definitely use twitter as a promotion tool. Thank you for introducing me to twitter and highlighting its importance. -Kate Student Feedback
  22. 22.   I actually did not participate in the Twitter experiment, as I am quite leery about getting involved in social media on a personal basis. On that note, I found it interesting how right about the same time there was a sort of firestorm on Twitter regarding the Miss America pageant, with a lot of both hateful and stupid remarks being tossed around. -Anthony Student Feedback
  23. 23.   About Twitter, it is hard for me to have an opinion about the experience seeing that we had only one twitter discussion feed. But I do understand that Twitter is being used widely amongst companies and will probably prove to be a significant factor in the coming future. So yes I think you should continue doing the experiment maybe try to start it earlier so that students get more practice with it. Twitter was definitely confusing at first, but that‘s coming from someone who still thinks Facebook is confusing to use after 7 years of using Facebook. Take Care, Nickolas Anderson Student Feedback
  24. 24.   Launch first in a hybrid or classroom format  Poll students early in the class about their familiarity and use  Assign points for credit Future Considerations
  25. 25.   I liked the Twitter experiment for a couple of reasons. I really do think that when used correctly, Twitter can be a powerful marketing and communication tool. For frequent users, it's a quick and easy way to get or stay in touch. Once some conversations were started, it was much easier for me to respond to classmates via Twitter than to log into D2L. My only disappointment- and surprise, frankly- was that none of the other students had experience with Twitter and they didn't seem excited. Overall, I think it's worth sharing and exploring with future classes. Hope this helps!  Thanks again, Gemma Ganni Student Feedback
  26. 26. Twitter for Educators: A Beginners Guide Edutopia website - primarily K-12, but thought provoking information that is adaptable for higher ed Twitter Infographic - Social media use by higher educators International Society for Technology in Education - primarily K- 12, but adaptable to higher ed – if this is what K-12 students are being exposed to, why is higher education so much slower to adopt these strategies? More Resources: