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Social Media Policy

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This is a social media policy guide for the staff at SIUE. These slides are to help explain what social media is and best practices.

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Social Media Policy

  1. 1. Social Media Policy & Guide July 7, 2009 SIUE, Interactive Media
  2. 2. Our Mission To monitor and inform the staff on how to use social media effectively and responsibly.
  3. 3. What is Social Media? Social media is online content created by people using highly accessible and scalable publishing technologies. - Wikipedia
  4. 4. Examples of Social Sites Social Networks: Facebook, Linke dIn, MySpace, CougarTracks, etc. Blogging: Blogger, Wordpress, TypePad, etc. Video Sharing Sites: YouTube, Viddler, Vimeo, etc. Photo Sharing: Flickr, Picasa, etc. Social Bookmarking & Commenting Sites: Digg, StumbleUpon, etc. Audio Casting: Podcast, Blog Talk Radio, etc. Even BlackBoard offers Social Tools which includes posting in forums. Other examples: slideshare
  5. 5. Examples of Social Sites Social Networks: Facebook, Linke dIn, MySpace, CougarTracks, etc. Blogging: Blogger, Wordpress, TypePad, etc. Video Sharing Sites: YouTube, Viddler, Vimeo, etc. Photo Sharing: Flickr, Picasa, etc. Social Bookmarking & Commenting Sites: Digg, StumbleUpon, etc. Audio Casting: Podcast, Blog Talk Radio, etc. Even BlackBoard offers Social Tools which includes posting in forums. Other examples: slideshare
  6. 6. Examples of Social Sites Social Networks: Facebook, Linke dIn, MySpace, CougarTracks, etc. Blogging: Blogger, Wordpress, TypePad, etc. Video Sharing Sites: YouTube, Viddler, Vimeo, etc. Photo Sharing: Flickr, Picasa, etc. Social Bookmarking & Commenting Sites: Digg, StumbleUpon, etc. Audio Casting: Podcast, Blog Talk Radio, etc. Even BlackBoard offers Social Tools which includes posting in forums. Other examples: slideshare
  7. 7. We Encourage the Use of Social Media Social Media is another valuable channel to communicate amongst staff members, students, and the public about our institution. Through the use of social media we can communicate quickly and effectively. Increase transparency and receive constructive feedback from the SIUE community. Let’s stop talking at our staff and students and start talking with them. Let the conversation begin!
  8. 8. The Possibilities..... We can learn more about our students, prospective students, our staff, and our viewing area. Promote the work of our students and professors. Constantly in contact with the SIUE community. We can make valuable contributions to our community by informing or sharing information. Ex. MIT OpenCourseware We can enhance our marketing area on a global scale. We can become an icon University for using social media as an effective tool to our advantage.
  9. 9. We Must be Socially Responsible While we encourage the use of Social Media, it is still the responsibility of the user to posts content in a professional manner using any communication channel. Would you want your mom to hear what you said or your boss? If not, do not post it!! You still have an ethical policy to follow. You are a representative of SIUE at all times. You still must be aware of copyrights, trademarks, and other forms of intellectual property. You are responsible for any content that you post!
  10. 10. What Can I Share? Findings from your studies and research (Please cite findings). Any personal comments sharing political, religious, or ethical views should be disclaimed as your own views (I would try to avoid these situations). Your own personal information (within reason and doesn’t negatively affect SIUE Staff or Students). Genuine Content that is tied to a trustworthy person generally results in positive outcomes. Recent information, news, current events, etc. Emergency Information
  11. 11. What Can I Not Share Information about the internal operations of our University. Ex. Bids on contracts not yet approved, possible hires, information not yet released by Public Relations. Slanders about staff members or students. Rumors that are not confirmable. Private or confidential information about a student or staff member. “If You Don’t Have Something Nice to Say, Don’t Say it at all.”
  12. 12. What Accounts Can I Setup? You can setup any account on the Internet that would benefit you on a professional or personal level. Remember that you should protect your information and be aware of your privacy. Once its on the Internet it is no longer private.
  13. 13. Setting Up an Account If you are using the account to interact with students, staff, or the public on behalf of SIUE, please provide accurate SIUE contact information. If you have a personal blog or social site that you would like to share with SIUE, please send it to....
  14. 14. Don’t Know How to Setup an Account? We should embed videos on an informative page for our staff to set up social site accounts, this could also be used to inform non-traditional students not use to social media.
  15. 15. What About My Time? If you have time to check emails you can check comments on your social accounts. You may actually increase efficiency by opening up another line of communication, rather than using the phone or face-to-face conversations. To ols: De skto p applicatio ns, RSS Fee ds, FriendFeed, Seesmic, etc. You can update all of your statuses by using tools like Ping.fm
  16. 16. What’s Next? Writing the social media policy Provide Examples of good and bad habits Have the Legal Dept. Review the policy Setup our own accounts on each site to add followers or friends. We Need to Be Proactive! Start a FAQ page and allow commenting & questions. HAVE a CLASS! Spread the social media policy to the staff Promote the use of Social Media by launching a campaign. Ex. Tweet-a- thon, SIUE status pride day, Squidoo, RSS Feeds, allow comments on posted information on our site, post slides to slideshare, tweet & facebook all events & news, etc.

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