Putting together an effective social media policy

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How to Put Together an Effective Social Media Policy

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Putting together an effective social media policy

  1. 1. Blogger<br />1.<br />2.<br />3.<br />4.<br />5.<br />6.<br />7.<br />Google<br />8.<br />9.<br />10.<br />11.<br />12.<br />13.<br />14.<br />Twitter<br />15.<br />16.<br />17.<br />18.<br />19.<br />Delicious<br />LinkedIn<br />Vimeo<br />Digg<br />MySpace<br />Word Press<br />Facebook<br />Netvibes<br />Yelp<br />RSS Feed<br />Picassa<br />YouTube<br />Flickr<br />StumbleUpon<br />FriendFeed<br />Technorati<br />
  2. 2. Putting Together an Effective Social Media Policy<br />2010 CoSIDA Convention<br />Chris Syme, Montana State<br />
  3. 3. Do you have a social media strategic plan?<br />4 Questions You Need to Ask First<br /><ul><li>What resources can you dedicate?
  4. 4. Is your administration on board?
  5. 5. Who will manage it?</li></li></ul><li>Get Started: Do your research<br />What are other schools your size doing?<br />What are schools in your conference doing?<br />What is your university doing?<br />
  6. 6. Purpose Statement /Definitions<br />Three Key Elements: 1. Purpose<br /><ul><li>Why are we doing this?
  7. 7. Who is responsible?
  8. 8. Who do we answer to (higher powers)?</li></li></ul><li>General Principles<br />Three Key Elements: 2. Guidelines <br /><ul><li>Rules of Engagement-Specific
  9. 9. This is your longest and most “custom” section</li></li></ul><li>This section has to do with “how to”/implementation and not with guidelines. <br />Three Key Elements: 3. Procedures<br /><ul><li>Make sure this section includes disciplinary procedures. </li></li></ul><li>Is policy really necessary in a one-person shop?<br />Questions<br />What if we’re already there? Do we really need a policy?<br />
  10. 10. Who should be involved in the process?<br />Questions<br /><ul><li>Is training really necessary?
  11. 11. Why do I need all logins and passwords?
  12. 12. How do you monitor this?</li></li></ul><li>Thought Leadership:<br />Groundswell by Charlene Li and Josh Bernoff<br />Forrester Research<br />Trust Agents by Chris Brogan<br />Practical Resources:<br />Engage by Brian Solis<br />Social Media Metrics by Jim Sterne<br />Social Media Bible (tactical)<br />“An Hour a Day” series<br />Dummies books<br />Summer Reading List<br />
  13. 13. Social Media Today<br />Social Media Examiner<br />Chris Brogan<br />Tamar Weinberg<br />Mashable<br />New Adventures of an Old SID<br />Altitude Branding (Brass Tack Thinking)<br />Copy Blogger<br />Pro Blogger<br />Blog Roll<br />
  14. 14. csyme@msubobcats.com<br />Twitter: cksyme<br />Blog: http://www.newadventuresofanoldsid.blogspot.com/<br />www.msubobcats.com<br />Resource Info<br />

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