What is Social Media?
Why have a Social Media policy?
Social Media Outlets?
Employee Guidelines for using Social Media
Company policy states:
“Social Media is defined as any mechanism or
system that allows individuals the ability to express or
share personal views or comments with the Public”
Or, in more “every day” terms, it can be defined as:
“Anywhere (although usually online) where a person can
share an opinion that can then be viewed by others in
BBW has existing policies that relate to the use of Social Media, these existing
IT Acceptable Use Policy
However, with the growth of Social Media, a specific “Social Media policy”
has been implemented across the business. This has been done to:
Formalise acceptable and unacceptable standards of behaviour on Social
Media websites and apps
Provide awareness of possible disciplinary sanctions if acceptable
standards aren’t met
Ensure all staff across the business are treated fairly and consistently if
unacceptable behaviour is reported
Popular sites such as Facebook, LinkedIn and Twitter are well known as
“Social Media” sites, however most websites include some form of Social
Media these days. Some examples are:
• Photo Sharing sites – photo’s and/or comments on them
• Forum posts – Chatting in online groups
Comments – left on online newspaper articles, BBC news site etc.
Blog posts and Comments– Online opinions
Apps – Chatlogs that are public, group chats
• Reviews – Leaving feedback on products/services
Recognise any of these logo’s?
Don’t post any information that could be damaging to the company’s reputation, or the
reputation of its staff (including you!).
Anything that constitutes bullying, harassment or discrimination
Posting negative opinions of others online, spreading rumours, e.g. , relating to race, gender, religion
Anything that is confidential in nature
Leaking information about the company, e.g. Contracts wins/losses etc.
Anything that would breach Data Protection laws
Any leaks of employee’s or client’s personal or sensitive data , e.g. Their contact details
Anything that breaches copyright laws
Any publication of copyrighted materials into the public domain, e.g. Taking information from one
company to a rival company for competitive advantage, publishing work material on the internet
Anything that could damage working relationships with other employees/clients
Sharing any sensitive information without relevant consent e.g. Client performance data
Anything that can be construed as controversial
Pointing out conflicts of interest publicly, courting the media
Anything that is dishonest, untrue or misleading
Lying or mistruths about job conditions, company performance
Anything with Balfour Beatty logos or trademarks (unless authorised)
Using logos to lend authority to a web identity, or to joke about or degrade the company image
Using your BBW email address for non work related activities
Running personal business, excessive personal emails
Anything anonymously that breaches this policy
Attempting to hide your identity while committing any of the above breaches of policy
Social Networking is a new and fast moving area of concern for businesses.
The company has developed a “Social Media” policy to allow all staff to understand
what is and is not acceptable, when discussing work while using Social Media
websites and apps
All staff shall be issued with an “Employee’s Guide to Social Networking” to read
and understand. This has been provided to all TM’s to distribute to their team.
Staff should raise any concerns they have with their line manager or HR
representative at the first possible opportunity