Class 2 social media and communications

1. Communication
using Social Media

2. Social Networking

3. You, Yourself, and Your Online
Reputation
How can social networking help or hurt a
person’s reputation?
How would you define social networking?
What are some social networking sites?What are some social networking sites?
Which of these sites do you use?
Why did you choose these sites?
Why do you not use social networking?

4. The Good and the Bad
What are some pros and cons of social networking?
Pros Cons

5. The Good and the Bad
What are some pros and cons of social
networking?
Pros Cons
Keep up with friends Your friends’ posts may contain offensive
material
Having a Web site shows employers you’re Relatives and employers can see yourHaving a Web site shows employers you’re
technologically savvy
Relatives and employers can see your
every move
Anyone can use them, for free Constant source of Distraction
Easy to communicate with peers and adults Privacy issues - Other people can post
pictures of you
Breaking news is easily visible Predators can find online profiles
It’s fun Cyber bullying

6. Why Worry About Posts?
If used incorrectly, social networking can get
a user into trouble.
Examples:
Being fired for inappropriate posts or picturesBeing fired for inappropriate posts or pictures
Posting rude and offensive comments
Getting caught having a house party because
someone posted pictures online
Losing insurance benefits because of postings
and pictures
Losing employment because your “friend” posted
something racist on your profile

7. Personal Benefits of Social
Networking
Personal “brand”
One profile is better than none
Help to “sell” yourself to employers
Chance to practice writing
Technologically savvy
Employers get to know you

8. Professional Networking
Have you heard of professional networking
sites such as LinkedIn?
What are some benefits of sites like this?
Upload resumes and recommendationsUpload resumes and recommendations
Network with professionals
“Online resume” employers can see
How are these sites different from the ones
discussed previously?

9. Ethics of Social MediaEthics of Social Media
and Communication

10. Guidelines
Some pointers to keep in mind…
Once something is put online, it may be there
indefinitely and be difficult to remove
Potential employers can and probably will checkPotential employers can and probably will check
your internet reputation
Employers can fire people for things posted online
What are other examples of guidelines?

11. If Your Grandma Won’t Like
it…
Then it shouldn’t be online!
*See supplementary files for this activity

12. What’s Right and What’s
Wrong?
Are there rules and consequences associated with electronic
communication?
Do you know anyone who has gotten into trouble for using social
networking sites at work?
Should social networking be used on the compay’s time?
If a company pays for you to have internet or a cell phone,If a company pays for you to have internet or a cell phone,
should you use them for non-work related communication?
Is it okay to post, blog, or write on a discussion board anything
regarding work-related drama at your company?
*See supplementary files for this activity

13. Google Yourself!
How would you feel if a prospective employer
Googled you?
What are some examples of incorrect information
they could find, especially if you have a common
name?name?
Now you try. Google yourself and see what comes
up.
Find one example of information that is actually about you.
What page of the search is it on?
List the top five links that come up. What makes them
correct or incorrect?

14. Optimize Yourself!
What is Search Engine Optimization?
SEO can determine what information comes up in a
search, and in what order it appears
How can you maximize your personal SEO?How can you maximize your personal SEO?
Linking your profile information to other Web sites
Create profiles on as many social networking sites as you
can
Put your name in the title of your Web sites or blogs

15. How Private is Online Privacy?
How can privacy be controlled?
Why should privacy be controlled?
What are some privacy control guidelines?
Can people still view your information and
profiles, even with privacy settings?

16. What’s “Normal” Mean?
What is a “social norm?”
What are some examples of social norms?
How can an online posting violate a social
norm?norm?
What impact can this have on your
reputation?
What are some examples of someone acting
outside social norms?

17. Do’s and Don’ts of Social
Media
List some do’s and don’ts. Which is the most important thing
to remember from each category?
Do’s of Social Media Don’ts of Social Media

18. Do’s and Don’ts of Social
Media
List some do’s and don’ts. Which is the most
important thing to remember from each category?
Do’s of Social Media Don’ts of Social Media
DO check your friends’ links DON’T list personal contact information
DO assume that whatever you write will be DON’T post anything in anger: “Post in haste,DO assume that whatever you write will be
seen by everyone
DON’T post anything in anger: “Post in haste,
repent in leisure”
DO be careful about how you joke online DON’T put social media accounts on your
resume unless they’re directly related
DO post photos that won’t get you in trouble DON’T put inappropriate things in your “about
me” or “info” sections in a profile
DO adjust privacy settings DON’T use questionable usernames
DON’T write anything bad about your job
DON’T post inappropriate photos of you or your
friends

19. Leveraging Social MediaLeveraging Social Media
for Business

20. Social Media could be a great
lever..
How can businesses use social media to their
benefit?
Advertising on social networking sites:
Facebook: Groups and fan pages
Twitter: Create an account for the company
YouTube: Upload commercials on a company “channel”
Blogs: Write entries about promotions or products
What benefits do social network advertising have for
businesses?

21. That’s Not All..
Wht are some additional benefits companies can
reap from using social media?
Able to research consumers who post product reviews on
the Webthe Web
Able to scope out competitors by looking at their social
networking sites
Increasing the number of links your site has means it will
show up higher on a search engine page
Using LinkedIn and other professional sites are cheap,
easy ways to look for prospective employees

22. Social Media Bloopers

23. Social Media Bloopers

24. Social Media Bloopers

25. Suggested Reading
Biggest social media bloopers of 2012
Linked in Do’s and Don’ts
A guide to twitter for your business
Tips on managing your personal social media
brand

26. Case Discussion: Applebee’s waitress
fired for sharing rude tip receipt
Case Summary
Who are the various stakeholders?
Evaluating Stakeholders and Social Media:
The Pastor (Consumer)The Pastor (Consumer)
Applebee (Provider/Business)
The Waitress (Employee)
Netizens (Observers/Participants)
Alternatives?