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Using Social Media to Market Your EMS Agency<br />
Introduction<br />Welcome<br />Evaluation<br />Enjoy<br />
My Task<br />Social media and networking offer low-cast and easy-to-use tools for EMS agencies to market to policy-makers,...
My Task<br />Review the importance using social media for marketing<br />Learn the tools available <br />Address questions...
Greg Friese, MS, NREMT-P<br />My Key Words<br />Educator<br />Paramedic<br />Writer<br />Speaker<br />Podcaster<br />Blogg...
Your Tasks<br />Listen<br />Imagine <br />Explore<br />Text<br />Tweet (#EMSWorldExpo)<br />Photo<br />Video<br />Blog<br />
Social Media Policy<br />Stay Tuned for URL and Password <br />
Words matter<br />
Telepathic Powers<br />Your questions?<br />
Is social media a nefarious tool for evil?<br />
What, Why, and How<br />“We save lives everyday”<br />
Identify<br />Gold Cross<br />Fitch--Rona<br />Northside Fire District<br />MECC<br />Morehead –Rowan<br />West End<br />F...
Is social media a fad that will go away?<br />
Astounding Growth<br />
FacebookUsage<br />750 million active users<br />50% login on any day<br />700 billion minutes per month<br />
YouTube Statistics<br />48 hours every minute<br />3 billion video views per day<br />700 billion playbacks in 2010<br />
Can I use social media to control the message?<br />
Your Messages<br />Use social media to:<br />Broadcast your message<br />Hear feedback and questions<br />“Google Up” your...
Your Messages<br />Incidents and activities<br />Successes and saves<br />Equipment and facilities<br />Operational effici...
Your Key Words<br />Community name<br />Agency name<br />EMS, EMT, Medic, Paramedic<br />Ambulance<br />Ambulance driver<b...
How much does it cost to get started? <br />
Economic History of EMS<br />More with more<br />More with same<br />More with less<br />Less with less<br />Resources  an...
Start-up Costs<br />No cost to entry<br />Free and easy tools<br />Lots of guides and instructors<br />
Cost is Your Time<br />Leverage things you are already doing<br />
Are there rules for using social media?<br />
Social Media Best Practices<br />Regular<br />Timely<br />Repetition <br />Authentic <br />Focused <br />Listen<br />Engag...
First Apply Existing Policies<br />
Is social media just for the PIO, IT guy, intern, or chief?<br />
Part of Everyone’s Job<br />Just like: <br />Customer service<br />Problem solving<br />Answering questions<br />Taking ca...
Force Multiplier<br />
Should our lawyer approve? <br />
Role for Legal Team<br />Early involvement<br />Set-up to say yes<br />Confidence in your message<br />
How do we get started?<br />
Hub and Spokes<br />
Blog<br />
Blog<br />Best Practices:<br />Commitment <br />Brief<br />Actionable<br />Embed media <br />Respond <br />
Facebook<br />
Facebook<br />Best Practices:<br />Create a page<br />Vanity URL<br />Upload photos<br />Update regularly<br />Monitor you...
YouTube<br />
YouTube <br />Best Practices: <br />Channel name<br />Description and tags<br />Embed in hub (blog)<br />Link to in spokes...
Photo Sharing  <br />Face book users upload 30 billion content items a month. Your social media policy won’t stop this so ...
Photo Sharing<br />Best Practices:<br />Albums<br />Tags<br />License<br />Embedding<br />Sharing<br />
Twitter<br />
Twitter<br />Best Practices:<br />Authenticity<br />Current <br />Twitter feed<br />Hashtags <br />Twitter search<br />Adv...
Geolocation<br />
Geolocation <br />Best Practices:<br />Special events<br />Community events<br />Awareness:<br />Operational security<br /...
Audio or Video Cast<br />
Audio or Video Podcast<br />Best Practices:<br />Record 1st 10 episodes<br />Publish regularly<br />Focus<br />Audience<br...
What should our agency post?<br />
99+ Post Titles<br />
Who is our audience? <br />
Audience<br />Caregivers<br />Community involved<br />Decision makers<br />Influencers<br />Media<br />Mutual aid partners...
Audience<br />Best Practices:<br />Identify<br />Find and connect<br />Share<br />Listen<br />Engage<br />Call to Action!<...
But, I don’t ….<br />
Don’t … Have Any Followers<br />Practice and make mistakes when no one is watching<br />Number of<br />Followers<br />Time...
Don’t … Have Time<br />But, if you did have the time how would you do it?<br />
Don’t … Want to Over Share<br />
Don’t … Think Anyone Cares<br />
Somebody Cares<br />
Questions<br />Crowd Sourcing <br />Search<br />
Summary<br />Join<br />Listen<br />Share<br />Engage<br />Measure<br />
Let’s Stay in Touch<br />
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Using social media to market your ems agency slideshare

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Presentation by Greg Friese, MS, NREMT-P at EMS World Expo 2011 in Las Vegas Nevada. Social media and networking offer low-cast and easy-to-use tools for EMS agencies to market to policy-makers, citizens, current employees and prospective employees. In this cutting-edge session, Greg will discuss Face book, YouTube, Twitter, geolocation services, blogging, podcasting and more, and will show you how to differentiate between using social media to broadcast versus using it to engage. There will be ample time for questions and answers about social media best practices and privacy concerns. All class attendees will receive a copy of the ebook "Social Media Policy Guide for First Responder Agencies."

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Using social media to market your ems agency slideshare

  1. 1. Using Social Media to Market Your EMS Agency<br />
  2. 2. Introduction<br />Welcome<br />Evaluation<br />Enjoy<br />
  3. 3. My Task<br />Social media and networking offer low-cast and easy-to-use tools for EMS agencies to market to policy-makers, citizens, current employees and prospective employees. In this cutting-edge session, Greg will discuss Face book, YouTube, Twitter, geolocation services, blogging, podcasting and more, and will show you how to differentiate between using social media to broadcast versus using it to engage. There will be ample time for questions and answers about social media best practices and privacy concerns. All class attendees will receive a copy of the ebook "Social Media Policy Guide for First Responder Agencies."<br />
  4. 4. My Task<br />Review the importance using social media for marketing<br />Learn the tools available <br />Address questions about social media best practices and privacy concerns <br />
  5. 5. Greg Friese, MS, NREMT-P<br />My Key Words<br />Educator<br />Paramedic<br />Writer<br />Speaker<br />Podcaster<br />Blogger<br />Runner<br />
  6. 6. Your Tasks<br />Listen<br />Imagine <br />Explore<br />Text<br />Tweet (#EMSWorldExpo)<br />Photo<br />Video<br />Blog<br />
  7. 7. Social Media Policy<br />Stay Tuned for URL and Password <br />
  8. 8. Words matter<br />
  9. 9. Telepathic Powers<br />Your questions?<br />
  10. 10. Is social media a nefarious tool for evil?<br />
  11. 11. What, Why, and How<br />“We save lives everyday”<br />
  12. 12. Identify<br />Gold Cross<br />Fitch--Rona<br />Northside Fire District<br />MECC<br />Morehead –Rowan<br />West End<br />First Care EMS <br />
  13. 13. Is social media a fad that will go away?<br />
  14. 14. Astounding Growth<br />
  15. 15. FacebookUsage<br />750 million active users<br />50% login on any day<br />700 billion minutes per month<br />
  16. 16. YouTube Statistics<br />48 hours every minute<br />3 billion video views per day<br />700 billion playbacks in 2010<br />
  17. 17. Can I use social media to control the message?<br />
  18. 18. Your Messages<br />Use social media to:<br />Broadcast your message<br />Hear feedback and questions<br />“Google Up” your message<br />Increase reach of message<br />Distribute when and where you want to<br />
  19. 19. Your Messages<br />Incidents and activities<br />Successes and saves<br />Equipment and facilities<br />Operational efficiencies<br />Personnel news<br />Education and training <br />Resources, how-to, and prevention<br />
  20. 20. Your Key Words<br />Community name<br />Agency name<br />EMS, EMT, Medic, Paramedic<br />Ambulance<br />Ambulance driver<br />Fireman<br />Firefighter <br />Station tour<br />Station visit <br />Blood pressure check <br />
  21. 21. How much does it cost to get started? <br />
  22. 22. Economic History of EMS<br />More with more<br />More with same<br />More with less<br />Less with less<br />Resources and Services<br />Time<br />
  23. 23. Start-up Costs<br />No cost to entry<br />Free and easy tools<br />Lots of guides and instructors<br />
  24. 24. Cost is Your Time<br />Leverage things you are already doing<br />
  25. 25. Are there rules for using social media?<br />
  26. 26. Social Media Best Practices<br />Regular<br />Timely<br />Repetition <br />Authentic <br />Focused <br />Listen<br />Engage<br />Share<br />Respect<br />
  27. 27. First Apply Existing Policies<br />
  28. 28. Is social media just for the PIO, IT guy, intern, or chief?<br />
  29. 29. Part of Everyone’s Job<br />Just like: <br />Customer service<br />Problem solving<br />Answering questions<br />Taking care of stuff<br />
  30. 30. Force Multiplier<br />
  31. 31. Should our lawyer approve? <br />
  32. 32. Role for Legal Team<br />Early involvement<br />Set-up to say yes<br />Confidence in your message<br />
  33. 33. How do we get started?<br />
  34. 34. Hub and Spokes<br />
  35. 35. Blog<br />
  36. 36. Blog<br />Best Practices:<br />Commitment <br />Brief<br />Actionable<br />Embed media <br />Respond <br />
  37. 37. Facebook<br />
  38. 38. Facebook<br />Best Practices:<br />Create a page<br />Vanity URL<br />Upload photos<br />Update regularly<br />Monitor your wall<br />Respond and engage<br />
  39. 39. YouTube<br />
  40. 40. YouTube <br />Best Practices: <br />Channel name<br />Description and tags<br />Embed in hub (blog)<br />Link to in spokes<br />Commenting, voting<br />
  41. 41. Photo Sharing <br />Face book users upload 30 billion content items a month. Your social media policy won’t stop this so how can you embrace it? <br />
  42. 42. Photo Sharing<br />Best Practices:<br />Albums<br />Tags<br />License<br />Embedding<br />Sharing<br />
  43. 43. Twitter<br />
  44. 44. Twitter<br />Best Practices:<br />Authenticity<br />Current <br />Twitter feed<br />Hashtags <br />Twitter search<br />Advanced Twitter search<br />
  45. 45. Geolocation<br />
  46. 46. Geolocation <br />Best Practices:<br />Special events<br />Community events<br />Awareness:<br />Operational security<br />Business practices<br />
  47. 47. Audio or Video Cast<br />
  48. 48. Audio or Video Podcast<br />Best Practices:<br />Record 1st 10 episodes<br />Publish regularly<br />Focus<br />Audience<br />Structure<br />Co-hosts<br />
  49. 49. What should our agency post?<br />
  50. 50. 99+ Post Titles<br />
  51. 51. Who is our audience? <br />
  52. 52. Audience<br />Caregivers<br />Community involved<br />Decision makers<br />Influencers<br />Media<br />Mutual aid partners<br />
  53. 53. Audience<br />Best Practices:<br />Identify<br />Find and connect<br />Share<br />Listen<br />Engage<br />Call to Action!<br />
  54. 54. But, I don’t ….<br />
  55. 55. Don’t … Have Any Followers<br />Practice and make mistakes when no one is watching<br />Number of<br />Followers<br />Time<br />
  56. 56. Don’t … Have Time<br />But, if you did have the time how would you do it?<br />
  57. 57. Don’t … Want to Over Share<br />
  58. 58. Don’t … Think Anyone Cares<br />
  59. 59. Somebody Cares<br />
  60. 60. Questions<br />Crowd Sourcing <br />Search<br />
  61. 61. Summary<br />Join<br />Listen<br />Share<br />Engage<br />Measure<br />
  62. 62. Let’s Stay in Touch<br />

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