Presentation by Greg Friese, MS, NREMT-P at EMS World Expo 2011 in Las Vegas Nevada. Social media and networking offer low-cast and easy-to-use tools for EMS agencies to market to policy-makers, citizens, current employees and prospective employees. In this cutting-edge session, Greg will discuss Face book, YouTube, Twitter, geolocation services, blogging, podcasting and more, and will show you how to differentiate between using social media to broadcast versus using it to engage. There will be ample time for questions and answers about social media best practices and privacy concerns. All class attendees will receive a copy of the ebook "Social Media Policy Guide for First Responder Agencies."