This presentation was originally presented as a webinar for ASSE's first ever Young Professionals Open Call. The target audience was safety professionals and the material reflects that.
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Social Media for Young Professionals
1.
2. Understand which social media is appropriate for specific
safety applications.
Define the generations and describe methods that can be
used to engage each group in the workplace via social
media.
Identify at least 3 strategies you can use right away at your
organization.
3.
4. Is the platform reputable,
safe, secure?
Will the platform help me to
do something that I actually
need help with?
Is the platform easy to use
and intuitive?
Does the platform save me
time?
5. What do you want to achieve by using social
media?
Information gathering
Keep up with network
Expand network
Job search
Establish self as professional resource
6.
7. Easy digest of industry groups, people, ideas
Easy to expand network
Before meeting
After meeting
Messaging can be clunky
Consume & Contribute
Hint: most people aren’t contributing!
8. Easy digest of industry groups, people, ideas
Easy to expand network
Difficult to maintain as many do not keep up with twitter!
May be too quick for some, info is lost
9. It’s a personal decision!
Many ASSE chapters
and related organizations
have pages to “like”
When you “like” the page,
it has limited access to
your profile, this is good!
Careful who you let into
your world.
My rule…
10. Easy to connect if you and
others have Gmail
Google+ isn’t a popular
social network, still…
Great for using other
Google products
Hangouts (Live)
YouTube – you do have a
curated YouTube page, right?
Great for increasing Google
search rankings…
I always cross-post here
11. Personally, not a
(deliberate) part of my
business marketing or
reach
I do network with safety
pros on there…
12. What do you use?
Periscope
Facebook live feature
Snapchat
Vine
14. New clients
Virtual clients
Established as credible
and relevant
A new & exciting peer
group
#safetytravels
Volunteer opportunities
15. Did I miss anything?
Send a chat and I’ll share with the group
Is there anything you’re using to enhance
your safety work, career, development, other?
Success story? Please share.
16. Don’t Compete with Social
Real-time information/engagement
Updated materials, references,
graphics (relevance = credibility)
They’re looking at their phone
anyway… (my site)
17. Twitter polls
Anonymous participation
www.polleverywhere.com
Even with free version, some good functionality
Ask students to “check it online”
And then immediately teach others
“Download the app”
Share links to safety-related social media
18. Crisis Management
1/3 of adults under 30 get their news from social media
Update your program!
Does your company’s current social media presence
make you cringe? Offer your assistance!
19.
20. Generational Mix
Attitude toward technology
Cell phone is a limb…
Use of technology
Comfort level
Communication methods
Preferred
Attitude towards work
What motivates?
21.
22. Adults must be free to direct their own
path
Respect and relate to knowledge &
experience
Solutions must be practical & relevant
Goal-oriented
Problem solving
Motivated by many factors
Perceived or actual time crunch
Different learning styles
23.
24. Before a meeting
After a meeting
Before a conference/event
After a conference/event
Job prospects (company or
person)
25. If you’re gainfully employed and want to keep
it that way, be cautious with your social media
interactions
Especially on the clock.
Give others the same courtesy.
26. You may be called upon to assist with social
media because you are a young
professional…
Safety is job #1
You can say no
You can push out (social) deadlines if necessary
27.
28. Understand which social media is appropriate for specific
safety applications.
Define the generations and describe methods that can be
used to engage each group in the workplace via social
media.
Identify at least 3 strategies you can use right away at your
organization.
Understand how to use gamification to make in-person training more memorable and increase trainee retention
Identify best practices for social media to enhance your career and employee training
CLINT DEMPSEY
Identify strategies for using social media to your advantage within time constraints.
The next large conf or event you go to, I guarantee they have an app – whether for floor layout or now built-in social media platforms for connecting with other attendees.
Understand how to use gamification to make in-person training more memorable and increase trainee retention
Identify best practices for social media to enhance your career and employee training
CLINT DEMPSEY
Identify strategies for using social media to your advantage within time constraints.