Original Survey.docx1. Original Survey Orginal Survey Front .docx

Original Survey.docx
1. Original Survey / Orginal Survey Front and Back-- this
attachment is the ORIGINAL survey that was done at the school
and where all the data came from- we were responsible to pick
questions out of the survey to conduct a research paper. I chose
to focus on questions 3, 5 9 and 10
2. Paper 4 instructions- this attachment is from the professor
with the actual instructions on what she is looking for in the
paper- PLEASE READ CAREFULLY as she is very particular
and grades very very hard
This paper is a three-pageNO MORE NO LESS! results section
of a report. You will be expected to use a scientific writing
style and scientific data presentation (tables, graph).
In a file folder “paper #4” on Blackboard there are several
resources:
· The assignment
· The survey with codebook
· SPSS dataset (n=248). These data were collected Spring 2016
in many CRD classes at ASU. The graduate student is German
and wanted to understand U.S. student’s perceptions of select
European countries.
· Writing, table and graph examples
The first step is to review the survey and familiarize yourself
with the type of questions asked and the data types that are
produced. Also note, the number of cases (a case per row) and
how variables are recorded (in columns). The codebook will
help you understand the organization of the SPSS file.

The second step is to create a “story.” Meaning what will your
analysis and paper feature. This is also called a problem
statement. You need to determine which variables you will
analyze that tell a story. You don’t need to analyze the whole
dataset, but two or three variables isn’t enough. You should
probably select 10 to 15 variables (some might be single
variables in a bank of many questions) and then also estimate
demographic variables and/or past experience with a country.
The purpose of the analysis is to describe the data. We are not
looking for “significant” statistics as you might be in a graduate
research course.
Once you select your variables that tell a story, then create a
SPSS analysis plan. Using the data type and analysis table I
have provided, decide which statistics you will estimate using
SPSS. Use the handouts from labs to help you do the statistics
you need and also the menu in SPSS. A good way of “framing”
data analysis is to write questions from the survey like I have
for those lab days, and then do the analysis that answers the
questions.
Your final product is a three-page paper that includes two (2)
tables and one (1) graph. You can either embed the tables and
graph into the text or put tables 1 and 2 on a separate page and
the graph on another separate page. You must have at least two
(2) pages of text that is double-spaced. Your paper should have
an introductory paragraph that provides some background on the
survey or study and a problem statement (what your analysis
covers). The next two to three paragraphs should feature only
data from the survey and the SPSS analysis. These middle
paragraphs are putting words to the tables and graph, plus there
can be text that is not featured in tables or graph. The tables
and graph should not be the same data.
These paragraphs are objective and report the “facts.” Watch
your use of words and do not use “interesting.” Then close with
a paragraph on purpose or application of the findings (who will

use, how will they use). This is where “interesting” can be
highlighted.
To get a “top” grade your paper will need to be:
1. Feature a story that makes sense.
2. Estimate the quantitative statistics correctly.
3. Have tables and a graph that are unique—meaning no one
else in the class has the same content or format. Tables and
graph must have a number (e.g., table 1), title (e.g.,
demographic profile of college traveler), and good format (e.g.,
professional).
4. Problem statement (e.g., This paper examines recreational
interests of and demographics of park visitors).
5. Written 3rd person (no I, we, or you’s).
6. Good writing and paper organization –use sections with
subheadings.
7. Drafts are encouraged. I have sample papers from previous
semesters that you can review only in my office.

3. Research Vocab- The Professor wants you to use the research
vocab words in this attachment since this is a research paper so
just pick some words from this sheet to explain things in the
paper
__MACOSX/._Original Survey.docx
Intro Data to discuss GenderPLEASE MAKE PIE CHART
Statistics
Data to Question 3PLEASE MAKE A TABLE TO SHOW DATA
FOR NIGHTLIFE AND SHOPPING BETWEEN FOR THE TWO
DIFFERENT AGE GROUPS- DO you Feel that France has
shopping opportunities? *agecat CrosstabulationDO you Feel
that France has nightlife opportunities? *agecat
Crosstabulationagecatagecat18-21 years old18-21 years old22-
3022-30AgreeCount % within agecat4527AgreeCount % within
agecat531928.5%30.0%33.5%21.1%Strongly AgreeCount %
within agecat10056Strongly AgreeCount % within
agecat895863.3%62.2%56.3%64.4%Total Count % within
agecat14583Total Count % within
agecat1427791.8%92.2%89.8%85.5%DO you Feel that Spain

has shopping opportunities? *agecat CrosstabulationDO you
Feel that Spain has nightlife opportunities? *agecat
agecat1368082.3%80.0%86.1%88.9%DO you Feel that UK has
shopping opportunities? *agecat CrosstabulationDO you Feel
that UK has nightlife opportunities? *agecat
agecat1287679.7%84.5%81.0%91.1%
Data to Question 5 PLEASE MAKE A TABLE TO SHOW
COMBINED DATA COMPARING DIFFERENT AGE
GROUPSDO you Feel that France is Luxury? *agecat
Crosstabulationagecat18-21 years old22-30AgreeCount %
within agecat412625.9%28.9%Strongly AgreeCount % within
agecat1004963.3%54.4%Total Count % within
agecat1417589.2%83.3%DO you Feel that Spain is Luxury?
*agecat Crosstabulationagecat18-21 years old22-30AgreeCount
% within agecat503631.6%40.0%Strongly AgreeCount % within
agecat1136871.5%75.6%DO you Feel that UK is Luxury?
*agecat Crosstabulationagecat18-21 years old22-30AgreeCount
% within agecat583336.7%36.7%Strongly AgreeCount % within
agecat1136171.5%67.8%
Data to Question 9 and 10 How likely are you going to visit
France this or next year? *agecat Crosstabulationagecat18-21
years old22-30TotalHow likely to Unlikely Count % within

agecat10451155are you going65.8%56.7%62.5%visit France
thisLittle LikelyCount % within agecat161733 or next
year?10.1%18.9%13.3%NeurtalCount % within
agecat17133010.8%14.4%12.1%LikelyCount % within
agecat82105.1%2.2%4.0%Very LikelyCount % within
agecat137208.2%7.8%8.1%Total Count % within
agecat15890248100.0%100.0%100.0%ONLY FOCUS ON THE
NUMBERS FOR LIKELY AND VERY LIKELYPLEASE MAKE
GRAPHHow likely are you going to visit Spain this or next
year? *agecat Crosstabulationagecat18-21 years old22-
30TotalHow likely to Unlikely Count % within
agecat10254156are you going64.6%60.0%62.9%visit Spain
thisLittle LikelyCount % within agecat181331 or next
agecat15890248100.0%100.0%100.0%How likely are you going
to visit the UK this or next year? *agecat
Crosstabulationagecat18-21 years old22-30TotalHow likely to
Unlikely Count % within agecat10052152are you
going63.3%57.8%61.3%visit the UK thisLittle LikelyCount %
within agecat151732 or next
agecat15890248100.0%100.0%100.0%
1. Paper 4 Graphs- So this paper needed data from SPSS.
Because I dont know how to use SPSS the Professor sat with me
and pulled up the data I needed to include in my paper. All the
graphs in this excel spreadsheet is what I need to prove my
research of how "Age Affects Travel to UK"
Statistics

DO you Feel that France is Luxury? *agecat Crosstabulation
agecat
18-21 years old
22-30
Total
Do You
Strongly Disagree
Count % within agecat
1
2
3
Feel that
0.6%
2.2%
1.2%
France is
Disagree
1
2
3
A Luxury?

0.6%
2.2%
1.2%
Mixed Agree/ Disagree
15
11
26
9.5%
12.2%
10.5%
Agree
41
26
67
25.9%
28.9%
27.0%
Strongly Agree
100
49
149

63.3%
54.4%
60.1%
Total
158
90
248
100.0%
100.0%
100.0%
DO you Feel that Spain is Luxury? *agecat Crosstabulation
agecat

18-21 years old
22-30
Total
Do You
Strongly Disagree
0
1
1
Feel that
0.0%
1.1%
0.4%
Spain is
Disagree
5
6
11
A Luxury?
3.2%
6.7%
4.4%
40
15

55
25.3%
16.7%
22.2%
Agree
50
36
86
31.6%
40.0%
34.7%
Strongly Agree
63
32
95
39.9%
35.6%
38.3%
Total
158
90
248

100.0%
100.0%
100.0%
DO you Feel that UK is Luxury? *agecat Crosstabulation
agecat
18-21 years old
22-30
Total
Do You
Strongly Disagree

0
1
1
Feel that
0.0%
1.1%
0.4%
UK is
Disagree
5
5
10
A Luxury?
3.2%
5.6%
4.0%
40
23
63
25.3%
25.6%
25.4%
Agree

58
33
91
36.7%
36.7%
36.7%
Strongly Agree
55
28
83
34.8%
31.1%
33.5%
Total
158
90
248
100.0%
100.0%
100.0%

How likely are you going to visit France this or next year?
*agecat Crosstabulation
agecat
18-21 years old
22-30
Total
How likely to
Unlikely
104
51
155
are you going
65.8%
56.7%

62.5%
visit France this
Little Likely
16
17
33
or next year?
10.1%
18.9%
13.3%
Neurtal
17
13
30
10.8%
14.4%
12.1%
Likely
8
2
10
5.1%
2.2%

4.0%
Very Likely
13
7
20
8.2%
7.8%
8.1%
Total
158
90
248
100.0%
100.0%
100.0%

How likely are you going to visit Spain this or next year?
agecat
18-21 years old
22-30
Total
How likely to
Unlikely
102
54
156
are you going
64.6%
60.0%
62.9%

visit Spain this
Little Likely
18
13
31
or next year?
11.4%
14.4%
12.5%
Neurtal
17
14
31
10.8%
15.6%
12.5%
Likely
8
2
10
5.1%
2.2%
4.0%

Very Likely
13
7
20
8.2%
7.8%
8.1%
Total
158
90
248
100.0%
100.0%
100.0%

How likely are you going to visit the UK this or next year?
agecat
18-21 years old
22-30
Total
How likely to
Unlikely
100
52
152
are you going
63.3%
57.8%
61.3%
visit the UK this
Little Likely
15
17
32
or next year?

9.5%
18.9%
12.9%
Neurtal
13
8
21
8.2%
8.9%
8.5%
Likely
16
4
20
10.1%
4.4%
8.1%
Very Likely
14
9
23

8.9%
10.0%
9.3%
Total
158
90
248
100.0%
100.0%
100.0%
1. Notes and Graphs- This attachment is a recording of the
meeting with the Professor whilse helping me get the data. I
asked alot of questions and this attachment is the answers I
recorded her telling me. She also gave me the main topic I
should make my paper- That is written in read. My whole paper

should be focused on that topic in red.
Notes and Graphs
The Professor gave us a survey – from that survey she wants us
to pick questions to make a research paper. All the answer were
pulled from SPSS and I made a copy of the graphs. What I need
help with
· Using my topic that I made with assistance from the professor
I need to write a 3 page paper—NO MORE NO LESS
· The most important thing is to follow the directions on the
instruction paper (attached)
· She wants me to use marketing and research vocabulary thru
out the entire paper (list of words attached)
· The Focus group I chose is Age Groups and how age groups
view travel to the UK
· My Choice In Topic For Paper- LOOKING AT THE ROLE
THAT AGE PLAYED IN EMOTIONAL CONNOTATION AND
ENTERTAINMENT ACTIVATES.
· PAPER SHOULD BE FOCUSING ON AGE GROUP –
· I HAVE to have 1 graph and two tables IN the context of the
paper
· I HAVE to continuously refer BACK to the graphs and tables
thru out the paper to show where I am getting my data from.
Use examples like (go to Graph 1) next to text. This needs to be
an easy read for anyone
I went to see the professor to get assistance and direction on the
paper to know exactly what she is looking for. The Below
information is what she told me to focus on my paper or add
into my paper.
Start paper by showing how many women were in the sample
compared to how many men
These were all about US Students, anyone that was not a US
student was excluded from the Survey

MENTION THEY Filled out a 4 page survey
New Variable- Age Categories
France
63.3% In the age group of 18-21 states that France is a luxury
location
10% less in the age group 22-30 says it is
Spain-
39.9 % says Spain is a luxury location
35.6 In the 22-30 says it is
UK
34.8 % says UK is in age group – 18-21
31.1%
The younger people stand out and see France as a luxury
location
According to the age group research has found it seems that the
age group between 18-22 see all three countries see France,
Spain and UK as a luxury location
I asked the Professor- do I have to show it PERCENTAGES in
a graph?
PROFESSOR VOGTs Response- if you present something in a
table or graph you do have to have text. But some things used in
a text you don’t have to have a graph. I like parenthesis, of
Table one- you are telling the reader to go to Table or Graph
you are referencing. MAKE SURE YOU DO THAT
So that’s question 1
Age groups- run or show percent’s
That’s what in the graphs
Make two tables and a Pie Chart
Pie Chart would be brief about Gender at the beginning
Show a cross tab younger vs old
But if you choose to do a mean rather than having percentages
and frequencies then you would do a T test

Asha- What can I do for a T test for my paper
Vogt- you could on activities rather than a cross tab you can run
a t test to get you a mean of what is the highest
You need one graph and two tables
Asha your paper would consist of Entertainment and Emotional
Connotation for Different Age Groups- That is your title
Make a bar graph off questions 9 and 10
Do a cross tab for Age
8% of the younger are very likely to go to France in the next
year
8% of the older are very likely to go to Spain in the next year
Asha- with my paper- trying to understand which age group
would cater to which country
Vogt- what sort of emotional words are they conjuring
Your paper should focus around this
· This is what my head is thinking
· This is what my interests are
· This is how likely I am to go
THE HEAD- EMOTIONAL CONOTATION- QUESTION 5
HEART- WOULD BE ENTERTAINMENT-
ACTION- WOULD BE QUESTION 9 AND 10
Marketers look at – HEAD TO HEART TO WHAT ARE THEY
ACTUALLY GOING TO DO
MOST IMPORTANT ADVICE FROM PROFESSOR- HOW
EVER YOU WRITE YOUR PAPER MAKE SURE IT MAKES
SENSE TO THE READER

2. LAST BUT NOT LEAST- I HAVE ATTACHED A SAMPLE
PAPER OF ANOTHER STUDENT FROM LAST SEMESTER -
TO SHOW WHAT THE PAPER SHOULD LOOK LIKE

Original Survey.docx1. Original Survey Orginal Survey Front .docx

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