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BMA349 Assessment Item 2

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National Marketing Solutions Australia BMA349 ADVERTISING AND PROMOTION ASSESSMENT ITEM 2: CAMPAIGN PITCH PRESENTATION GEORGINA MOODY 396384
Who We Are  Australia’s leading marketing consultancy company for medium-large businesses  Achieve goals and foster growth  Lead companies through all stage of marketing process
Our team  Trained in all facets of marketing  Ensure right advice and strategies  Dedicated marketing manager
Your commitment  Reducing the impact of diabetes  Trust, respect, compassion  Achieve strategic directions  Create awareness of diabetes and promote prevention
Target market  Target families for early prevention of risk factors  Goals achieve by targeting families  Current channels and market  Proposed channels and tools
Tools to reach target market  Newspaper  Brochures and pamphlets  Internet banners  In-house video advertising  Social media  Why use these tools?
Purpose of campaign  Cost effective  Promote awareness and prevention at community level  Integration of strategic directions  Make name more widely known
Thank you for your time gmoody@NMSA.com.au 03 6222 1234

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Moody Assessment item 2

  • 1. National Marketing Solutions Australia BMA349 ADVERTISING AND PROMOTION ASSESSMENT ITEM 2: CAMPAIGN PITCH PRESENTATION GEORGINA MOODY 396384
  • 2. Who We Are  Australia’s leading marketing consultancy company for medium-large businesses  Achieve goals and foster growth  Lead companies through all stage of marketing process
  • 3. Our team  Trained in all facets of marketing  Ensure right advice and strategies  Dedicated marketing manager
  • 4. Your commitment  Reducing the impact of diabetes  Trust, respect, compassion  Achieve strategic directions  Create awareness of diabetes and promote prevention
  • 5. Target market  Target families for early prevention of risk factors  Goals achieve by targeting families  Current channels and market  Proposed channels and tools
  • 6. Tools to reach target market  Newspaper  Brochures and pamphlets  Internet banners  In-house video advertising  Social media  Why use these tools?
  • 7. Purpose of campaign  Cost effective  Promote awareness and prevention at community level  Integration of strategic directions  Make name more widely known
  • 8. Thank you for your time gmoody@NMSA.com.au 03 6222 1234