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Melbourne Marketers Connect


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Update about LinkedIn Marketing Solutions as presented at Melbourne Marketers Connect by Kae Hum, Sales Manager, LinkedIn

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Melbourne Marketers Connect

  1. 1. Melbourne Marketers Connect August 27, 2014
  2. 2. Meet the Team Matt Tindale Sales Director – Australia & NZ Michael Levine Account Director - Melbourne Colby Wong Account Manager - Melbourne Kae Hum Sales Manager - Melbourne Shane Brown Account Director - Melbourne Kate Willgoss Account Manager - Melbourne
  3. 3. 6MM Australian members
  4. 4. LinkedIn Helps Members Achieve Personal Success Identity Networks Knowledge
  5. 5. Use Identity to Target with Accuracy Company Size Location Job Title Industry Education Age / Gender
  6. 6. Networks Social Amplification
  7. 7. Networks Social Amplification
  8. 8. Networks Social Amplification
  9. 9. Networks Social Amplification
  10. 10. Knowledge The definitive professional publishing platform SlideShare Groups Pulse Influencers
  11. 11. LinkedIn Becomes the News
  12. 12. LinkedIn Becomes the News
  13. 13. Content is our core 7x More engagement with content vs. jobs
  14. 14. LinkedIn Marketing Solutions CONTENT MARKETING Leverage knowledge and networks ONLINE MEDIA Leverage professional identity Display InMail • Target with accuracy • Professional and aspirational Company page Groups Sponsored Updates • Build a community • Engage brand advocates • Social amplification Self-serve
  15. 15. Buyers are highly informed, savvy and influential Research Brand Contact Purchase Decision Consideration 60% through the decision making process
  16. 16. Content marketing is a key tactic for Australian marketers 93% Marketers plan Source: ADMA / Content Marketing Institute, November 2013 Australian marketers in 2014 Priority 69% to increase (or significantly increase) their content marketing budgets 81% Australian marketers are utilising content marketing Australian marketers are producing more content now than they did one year ago Budgets
  17. 17. Sponsored Updates Extend your reach at the moment of relevance
  18. 18. Content Marketing Success Story 1million members reached Highest source of traffic 3x engagement 5x more social interactions *Mark Murray CMO / Julie Hamiltion Content Director