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The Social Media Revolution and What it Means to Your Business


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A brief outline of Social Media, where it comes from, where it sits in the broader Marketing and Communication environment, and what it means to your business.

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The Social Media Revolution and What it Means to Your Business

  1. 1. Product Name
  2. 2. Categories of Communication Interpersonal Communication Mass Communication  Two way (e.g. Personal Selling)  Internal relative high cost per capita  High reception  Prompt response to feedback  One way  Low cost per capita  Low reception  Can get lost in the noise  Response to feedback not immediate Marketing Communication
  3. 3. Informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Combination of promotion tools used to reach the target market and fulfill the organization’s overall goals. Includes: The Promotional Strategy is… Promotion… Promotion is part of the Marketing Mix  Advertising  Public Relations  Personal Selling  Sales Promotion  Social Media And includes…
  4. 4. Social Media Marketing is becoming a discipline per se, such as public relations and advertising, with its own rules, models, and specialists. *Social Media Marketing – A strategic approach, Melissa Barker, International Edition Social Media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. by non-employees of Facebook) Social Media Marketing describes the use of social networks, online communities, bogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.
  5. 5.  Outstanding potential audience reach and influence  Improved brand awareness through positive and relevant content sharing  Increased customer loyalty and trust  Word of mouth advertising  Reduced cost of advertising  Budget efficiency  Detailed reporting and forecasting  Helps brands staying competitive  Improved SEO and SEM via social activity directed to your website  Eco friendly Marketing Why Social Media Marketing?
  6. 6. Traditional Advertising Internet and Social Media Advertising  Impersonal  Numbers driven  Unquantifiable consumer behavior  Low cost per capita  High total cost  One way communication  Response to feedback is not immediate  Personal  Direct communication  Feedback driven  Engaged  Highly visible communication  Immediate response available
  7. 7. Youtube reaches 2.4 times more people thanTV…and it’s growing  Higher production costs  Cannot be tracked accurately  One way communication tool  Localized by geographic area  Declining among young audiences  Lower production costs  Can be tracked  2 ways communication  Global potential reach  Growing popularity among demographics VS
  8. 8. Total Users: 13,2M users Penetration of Population: 58.2% Gender Split (M/F): 46.2%/53.8% Largest Age Segment: 25-34 (26.9%) 3 Most Like Brands 1.Skittles (987,984) 2.Pringles (963,021) 3.McDonald's Australia (949,081) * Statistics are current as of 30 June 2014 ** Statistics sourced from: Australia Facebook Statistics
  9. 9. Youtube 12.7M users (consuming) LinkedIn: 3,7M users Twitter: 2,5M users Pinterest: 380K users Google+: 65K users Facebook 13,2M users Statistics are current as of 30 June 2014 ** Statistics sourced from: Australia Social Media Statistics
  10. 10. MJ Social MJ Social is Western Australian social marketing agency that focuses on Social Media Management. Our aim is to help the business community to prosper using social media channels, optimizing their marketing strategies, integrating digital and traditional marketing tools, to increase their visibility and ROI in the long term in a modern and engaging way.
  11. 11. Federica is the person that makes the magic happen. She has over 10 years of experience in Hospitality and Marketing and a passion for all things digital. Federica is our Social Marketing Manager and will be working with you to create and implement a strategy that will make the difference. She will keep an eye on the market to make sure that your brand is represented in the best possible way, according to the latest digital trends, and manage engagement with your audience in a professional and modern way. Wouter is our Business Manager and the person that makes the impossible happen. Wouter previously worked in the Catering Supply industry, and gained meaningful insides and relationships in the business community. Responsible for client liaison and general business management, Wouter works closely with Federica to ensure you always have a point of contact and all parties are on the same page. MeettheTeam
  12. 12. MJ Social Social Marketing Agency Ph: 08 6363 5360 E: Federica Marchesini Social Marketing Manager Ph: 0447 663 546 E: Wouter Jellema Business Manager Ph: 0447 663 608 E: