2. “
▹ What is Client Management?
-takes responsibility for all aspects of the
working relationship between clients and the
company to ensure the highest quality in
terms of deliverables and client satisfaction.
- to build and maintain good client
relationships, so a company can retain more
of its customers.
2
3. CUSTOMER RELATIONS
• Client
relationship
• Audience
management 3
▹ Client relationship and audience management must be
carefully observe by social media managers in doing business
and retain audience/ costumers.
▹ Teachers are social media managers serving costumers and
trying to sell the name of the school/ organization they
belong.
4. 4
combination of practices,
strategies and technologies that
companies use to manage and
analyze customer interactions and
data throughout the customer
lifecycle.
CRM systems compile customer
data across different channels, or
points of contact, between the
customer and the company, which
could include the company's
website, telephone, live chat,
direct mail, marketing materials
and social networks.
Ensures prospective student’s
queries and activities to be tracked
under a single record – even if they
use multiple channels of
communication (email, web-form,
phone call, etc.).
CRM systems can also give
customer-facing staff members
detailed information on
customers' personal information,
purchase history, buying
preferences and concerns.
Customer relationship
Management (CRM)
5. “
Social listening begins with finding
and assessing what is being said
about a company, topic, brand, or
person on social media channels.
Then, the social team takes action
based on what the analysis reveals.
5
SOCIAL LISTENING
6. “
6
SOCIAL LISTENING
Taking action could be as simple as responding to a
happy customer or as major as revising the brand
strategy.
1. Develop leads
2. Find potential influencers and advocates
3.Identify the most important social networks for your
business
4. Keep an eye on the competition
7. Set social marketing goals that
align with your overall
business objectives.
• Learn everything you can about your audience
• Research your competition
• Conduct a social media audit
• Set up your social accounts and optimize your existing
profiles
• Find inspiration from other brands that are doing
great things on social
• Create a social media content calendar
• Test your strategy, then evaluate and adjust as needed
8. Client Management on Social Media Classroom
8
Managing people requires constant adjustment to their unique
needs, strengths, and weaknesses.
Use differentiated instruction: the art of educating an
individual based on his/her learning style, not your
teaching style.
For many clients, you’ll have to get used to going out
of your comfort zone to find theirs.
Present information in a personalized, goal-oriented
context for higher retention and better understanding.
Build trust and a personal relationship.
9. Touch Points to Better
Serve Clients in Education
9
Be
Responsive
Be
Available
Be
Service
Oriented
