Evaluation write up q4

1. Q4. How did you use media technologies in the research, construction and
evaluation?
First and foremost, I had to do the institutional research, which was predominantly done
using web 2.0, as it was the best place for me to get information from. For the institutional
research I used Google a lot as everything I needed to know was more or less online. In my
institution research I looked for the history of BBC2, what they play on the channel, what
they wanted to improve on as an institution. These were the 3 main things I wanted to
research about because I felt that it would be the most beneficial to me if I knew more
about these areas. I think it was important to know this because I could then incorporate
these things into my work.
The blog is a technology we used throughout every stage of the work. We used the website
‘www.wordpress.com’ and then all the documentation from Word we uploaded into Slide
Share and then put that into the blog so that you could access it on the blog
In order to research about the trailers we had to watch many different types and examples
so that we got the right idea about what we need to do in ours. To do this I used YouTube to
watch them whenever I wanted. I also see trailers by watching channels like 103 on sky and
so this helped because there is soap advertising in a lot of places. The more I watch the
better it would make the work, as it would be a good representation of the soap genre.
YouTube played a big part in the research, as without YouTube my group and me wouldn’t
of been able to watch it whenever we wished which is something we needed to do.
Another use of technology was when we used Microsoft Word and PowerPoint. This was
where we put everything we found in to documentation in this format. It allowed us to take
down our research and go into a deeper analysis on it. A lot of our work was computer
generated, the only parts really that was a thing like the hand drawn drafts etc. was not
done using technology. Other than a computer we also used our mobile phones, using
things such as messaging services to such as SMS and WhatsApp in order to get through to
my group. We created a group chat via WhatsApp so that we could organise when we would
meet up and also just general things about what we have found in our research so that we
could share the information we had gathered. I also used the camera on my phone when we
were doing the filming so that I could take pictures whilst we were in action.
During the construction stages where we were now doing everything we had planned from
our research stage. So, this is where programs such as Adobe Premier and Photoshop come
into play. Before I got round to using Premier, I had to first film everything. I filmed using a
Canon Camera DSLR; this is the camera, which would give me the best quality for my trailer.
On the camera we used the settings a few times to edit it from being the standard setting to
something a bit different so for example when we filmed outside and it was very bright we
would put it on a less bright seeing so that it wouldn’t be so over powering. Whilst filming
we also had to use a Boom Mic so that we captured the best sound possible. With the

2. boom mic, depending on where we were would change how we used the boom mic, so for
example if we were out in a noisy open area, we left the sponge coating over it however
when we were in doors and it was not noisy, we would take the coat off of it so that the
sound sounded the best it could.
Once we had done this, and all the filming was complete we were then able to start the
editing side of it. This is where we used Adobe Premier. Premier is a ‘timeline based video
editing software’ that we imported the clips we had chosen (after a lot of debating) into and
then began to order them into what clip goes where. We also cropped them, speed them up
or slowed them down. All these things we had planned earlier in our storyboard in the
planning stages. After 46 versions we eventually had a final version, which we uploaded
onto a YouTube, account and then up onto our blogs.
During the production work we also had to do an ancillary task, which was the poster and
the magazine front cover, for these we used Photoshop. Photoshop is where we did all the
ancillary work; the only thing about them that wasn’t Photoshop was the photos. They were
taken on a camera and then imported into the page. On Photoshop there was a range of
tools I used to get the best effect for my photos and text. With the poster, I repeated a lot of
what I saw previous soap poster affects because I didn’t want to be far off the mark with my
work. Although different effects and formats may have looked more appealing to the eye,
they wouldn’t have been the stereotypical conventions soaps already use.
Finally, with the evaluation, I used a range of media technologies to get a range of use.
Through the blog its kept quite basic so for the evaluation I wanted to branch out more. So, I
uploaded the work I done on Word onto a Prezzi, which was basically a high tech version of
PowerPoint, it moved in a more advanced way, and looked more modern.