This document analyzes the effectiveness of combining a music video with ancillary texts like a digipak and poster for a singer named Ameli. The logo, black and white color scheme, 1920s costumes and art deco style are consistent across all elements. This helps establish Ameli's glamorous identity and creates intertextuality that will allow audiences to connect the music video, digipak and poster as promoting the same artist and album. Location shots in the music video featuring 1920s-style store displays further reinforce the theme and were influential in designing the ancillary texts.

1. Evaluation
Activity 2:
How effectiveis thecombinationof yourmainproductandancillarytexts
By Ellena Moore & George Lawrence

2. To the left is a screenshot of the first shot
from the Ameli, If I Ain’t Got You music
video. Clearly, the main focus of this shot is
the large logo of our artist placed in the
foreground. This logo is very relevant to our
accompanying ancillary tasks as it appears
throughout in the background of our theatre
location, the front cover of our digipak and
numerous other times on different panes. It
is also a main focus on our promotional
poster, helping to establish our artists
persona. Kits simple, elegant design makes it
easily recognisable but is also very adaptable
making it easy to seamlessly merge within
any context.
You can see as this shot progresses the push-pull focus
begins to introduce the location in the background. The
black and white colour scheme is reflected throughout all of
our accompanying forms of media such as the poster and
digipak and helps to portray the glamorous identity of
Ameli.
To the left is the digipak design. A large feature of this design
and the front cover is our artists logo. This intertextuality will
make it easy for the general public to forge a connection
between these three elements and identify that they all work
together in promoting this artist and album. We have
continued to use black and white imagery for continuity
purposes which I feel works well. The vast black curtain
background from this establishing shot from our music video is
replicated in the black backgrounds employed throughout our
digipak panes.
Examples of
the logos
adaptability.

3. Her identity within the mise en scene was extremely important as
we aimed to portray her as glamorous, and for her audience to
aspire to being like her, which is helped heavily by how she looks.
It also helps to establish the artist’s identity, which is continued
throughout the digipak and poster, as we felt that the connection
with the audience and the artist could only be developed through
using images of the artist’s face giving direct address to the
audience in order to institute an artist/audience relationship.
This screenshot
represents the
strong link our
music video has
with the ancillary
texts, as the
artist, Ameli,
who is placed in
the foreground
and centre
frame of this mid
shot, is in the
same costume,
hair, and
makeup as she is
in both the front
cover and inside
panes of the
digipack, as well
as in the image
on the poster.
The costume also links with the 1920’s theme we established within the artist’s identity
and throughout the music video, with other elements of mise en scene such as props (in
the theatre location with the male’s hat, and the microphone) and in the digipak and
poster (with the use of art deco gold lines around both the ancillary texts, and the fonts
used).

4. We were fortunate enough to be
shooting at a time when Harrods,
located in one of our key locations in
London, happened to be displaying a
continued 1920’s theme throughout
all of their window displays. This also
supports our use of this art deco
theme throughout all of our ancillary
tasks, as it shows that it is extremely
relevant in the fashion and
commercial industry at the moment,
something that we also found in
films such as ‘The Artist’ and ‘Great
Gatsby’. These window displays
were of scenes within a train
carriage, the furniture and patterns
used helped us a lot in visualising the
designs of our ancillary tasks with a
big emphasis on golden metal lined
borders and geometric flourishing
shapes.
This mid eye-line shot tracking the artist on the left on the frame,
walking towards the camera, creates an art deco mise en scene. This
is achieved by the displays in the shop (Harrods) windows having
mannequins dressed in 1920’s style clothing, and props used which
emerge in the continuation of this tracking shot at different points in
the video.
This connects to our digipak with the overall theme we used in
the various panes, especially with the art deco font used in our
theme and in the track listing on the reverse pane, as well as
the gold lines representative of this period of history, that we
have used throughout the Digipak and on the poster. This shot
also shows how we successfully linked the theme and
entwined it into both the location, the costume, and the colour
scheme of black and white – all of them encompassing a 1920’s
theme and artist identity.