Evaluation task 2
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The document discusses how various promotional materials for a musical artist are interlinked: - Shots from the music video reference layout and locations used in the artist's digipack. - A pose and effect used in an advertisement is nearly identical to a pose in the music video, allowing recognition between the pieces. - Both the music video and an advertisement feature the artist singing into a microphone, highlighting their professionalism. - Shots of the artist at a drum kit are reused from the music video and CD cover, but with slightly different angles, drawing resemblance between the pieces. - An obscured shot from the CD cover is prominently featured in the music video, referencing the artist's
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The document summarizes a student's music video project for the song "Goner" by Twenty One Pilots. The student used close-ups and mid shots of the singer to focus on his performance and movement. Shots were in monochrome to convey sadness and drained emotions. The student aimed to use conventional elements like the singer's casual style outfit and guitar/piano props. Additional products like a digipak and poster were created following conventions of simple layouts, clear album info, and consistent color schemes to tie the pieces together.
Question 2 evaluation
The document discusses how effectively the main artist is represented across a music video and accompanying promotional materials (ancillary task). Both pieces consistently depict the artist as a grime artist through costume, props, typography and shared visual elements like color palettes and locations. However, the representation could be more cohesive by including a female character and narrative elements from the video across all materials. Using similar artistic shots, angles and locations in both pieces effectively shows they were intended to be combined.
Evaluation q 2
The document discusses how a music artist and their team effectively combined a music video with ancillary promotional materials like CD covers and magazine ads. They maintained consistency in typography, costumes, colors, and inclusion of balloons to create a cohesive brand identity across materials. Typography, costumes, and limited colors like black, white, and red were used to represent the artist in a way conventional to the soul/jazz genre. Balloons were a key prop and symbol in both the video and ancillary materials to link the pieces together.
Evaluation question 2
The document evaluates how effectively the main music video product and accompanying materials work together. Both represent the artist as unconventional for the grime genre through visuals and poses in some elements, but more conventional in others. Consistent elements include the costumes, props, typography and color palette used, helping to create a cohesive brand identity across the pieces. However, the narrative and female character from the music video could have been better incorporated into the accompanying materials to strengthen the connection between the works. A variety of shots and locations were used across the music video and materials.
Digipak and advert analysis
The digipak design summarizes the artist's music video through its front, inside, and back cover designs. The front cover depicts the main character in three stages of life represented in the video. The inside spreads feature a kaleidoscope effect photo edited to match the red and blue theme. The back cover again features the main character to link his everyday and nightlife depicted throughout the designs. The advert uses the same color scheme and imagery as the inside spread to consistently brand the project and draw connections between the products.
Evaluation activity 2
This document analyzes the effectiveness of combining a music video with ancillary texts like a digipak and poster for a singer named Ameli. The logo, black and white color scheme, 1920s costumes and art deco style are consistent across all elements. This helps establish Ameli's glamorous identity and creates intertextuality that will allow audiences to connect the music video, digipak and poster as promoting the same artist and album. Location shots in the music video featuring 1920s-style store displays further reinforce the theme and were influential in designing the ancillary texts.
Digipack final outcome powerpoint re editing
The document discusses editing and redesigning the front cover of an album. The artist is adjusting lighting, colors, and effects in Photoshop to make the image of the artist on the cover stand out against a dark background and convey a sense of madness. They are also experimenting with copying and adjusting layers of the image and text to create effects that relate to the theme of insanity. Font choices and consistency between products are addressed to clearly communicate the artist's branding.
Question 2 evaluation
The document discusses the evaluation of ancillary texts for a music project. It summarizes that both ancillary texts portray the rock genre through edited sepia-toned images. The majority of images are establishing shots of locations from the music video rather than the band, to strengthen the narrative. While the individual images can look good edited separately, the author initially struggled to make them all look consistent together. They overcame this by applying a heated sepia tone to each image to unite the ancillary designs.
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Transcript
The document summarizes a student's music video project for the song "Goner" by Twenty One Pilots. The student used close-ups and mid shots of the singer to focus on his performance and movement. Shots were in monochrome to convey sadness and drained emotions. The student aimed to use conventional elements like the singer's casual style outfit and guitar/piano props. Additional products like a digipak and poster were created following conventions of simple layouts, clear album info, and consistent color schemes to tie the pieces together.
Question 2 evaluation
The document discusses how effectively the main artist is represented across a music video and accompanying promotional materials (ancillary task). Both pieces consistently depict the artist as a grime artist through costume, props, typography and shared visual elements like color palettes and locations. However, the representation could be more cohesive by including a female character and narrative elements from the video across all materials. Using similar artistic shots, angles and locations in both pieces effectively shows they were intended to be combined.
Evaluation q 2
The document discusses how a music artist and their team effectively combined a music video with ancillary promotional materials like CD covers and magazine ads. They maintained consistency in typography, costumes, colors, and inclusion of balloons to create a cohesive brand identity across materials. Typography, costumes, and limited colors like black, white, and red were used to represent the artist in a way conventional to the soul/jazz genre. Balloons were a key prop and symbol in both the video and ancillary materials to link the pieces together.
Evaluation question 2
The document evaluates how effectively the main music video product and accompanying materials work together. Both represent the artist as unconventional for the grime genre through visuals and poses in some elements, but more conventional in others. Consistent elements include the costumes, props, typography and color palette used, helping to create a cohesive brand identity across the pieces. However, the narrative and female character from the music video could have been better incorporated into the accompanying materials to strengthen the connection between the works. A variety of shots and locations were used across the music video and materials.
Digipak and advert analysis
The digipak design summarizes the artist's music video through its front, inside, and back cover designs. The front cover depicts the main character in three stages of life represented in the video. The inside spreads feature a kaleidoscope effect photo edited to match the red and blue theme. The back cover again features the main character to link his everyday and nightlife depicted throughout the designs. The advert uses the same color scheme and imagery as the inside spread to consistently brand the project and draw connections between the products.
Evaluation activity 2
This document analyzes the effectiveness of combining a music video with ancillary texts like a digipak and poster for a singer named Ameli. The logo, black and white color scheme, 1920s costumes and art deco style are consistent across all elements. This helps establish Ameli's glamorous identity and creates intertextuality that will allow audiences to connect the music video, digipak and poster as promoting the same artist and album. Location shots in the music video featuring 1920s-style store displays further reinforce the theme and were influential in designing the ancillary texts.
Digipack final outcome powerpoint re editing
The document discusses editing and redesigning the front cover of an album. The artist is adjusting lighting, colors, and effects in Photoshop to make the image of the artist on the cover stand out against a dark background and convey a sense of madness. They are also experimenting with copying and adjusting layers of the image and text to create effects that relate to the theme of insanity. Font choices and consistency between products are addressed to clearly communicate the artist's branding.
Question 2 evaluation
The document discusses the evaluation of ancillary texts for a music project. It summarizes that both ancillary texts portray the rock genre through edited sepia-toned images. The majority of images are establishing shots of locations from the music video rather than the band, to strengthen the narrative. While the individual images can look good edited separately, the author initially struggled to make them all look consistent together. They overcame this by applying a heated sepia tone to each image to unite the ancillary designs.
Evaluation task 1 music video
This document compares the conventions used in the student's music video to those used in Florence and the Machine's music video for "Dog Days Are Over." Both videos used close-ups of the artist to create intimacy with the audience. However, the student's video used a more mysterious backdrop rather than a plain white one. The costumes in both videos complemented the backgrounds and fit with the alternative genre's focus on style. While Florence and the Machine used special effects, the student opted for a more realistic portrayal of the artist and music. Makeup and direct audience address were also conventions employed to draw the viewer's attention.
Evaluation task 1
The document compares the conventions used in the author's music video to those used in Florence and the Machine's music video for "Dog Days Are Over." Both videos utilized close-ups of the artist to create a connection with the audience. However, the author's video used a more mysterious backdrop while Florence's used a plain white background. The costumes, makeup, and performances in both videos were chosen to fit the alternative genre's emphasis on artistic style and direct audience engagement.
Evaluation task 1
The document compares the conventions used in the music video being evaluated and Florence and the Machine's music video for "Dog Days Are Over." Both videos use close-ups of the artist to connect with the audience. However, the evaluated video uses a more mysterious approach without a plain white background. The costumes, makeup, and performances in both videos fit with the alternative music genre's emphasis on style and drawing attention to the eyes. The evaluated video does not use special effects but does include cross-fading transitions to match the dreamy sound. It only focuses on the single artist rather than including extra characters.
Tommyc123
The document discusses various conventions used in the production of the group's music video. It describes using lip syncing to match the singer's mouth movements to the words of the song, to make it look realistic. It also includes using a narrative and scenes that relate to the song lyrics. The music video features the singer playing guitar to represent the acoustic genre of the song. The document compares the music video to Bruno Mars' "Grenade" video that also depicts the singer constantly carrying his instrument. The group's digipak and magazine advertisement use conventions like featuring the artist and using consistent branding to promote the album release.
Ancillary
The document discusses the typography, mise-en-scene, and color choices for both a music video project and accompanying ancillary texts designed to resemble jazz/soul genre conventions of the 1960s. For both, a simple white typography was used against backgrounds to look eye-catching but not complicated. Natural lighting and outfits were employed to seem realistic. Black and white was dominant with hints of color on album covers relating to an uplifting color scene at the video's end. Conventions from artists like John Coltrane informed the designs' old-fashioned aesthetic.
Ancillary
The document discusses the typography, mise-en-scene, and color choices for both a music video project and accompanying ancillary texts (album covers, advertisements, etc). For both, a simple white typography was used to relate to the jazz/soul genre. Natural lighting and positioning the actress in the center were employed to represent the genre authentically. Black and white was largely used throughout to reflect mood, with hints of color on covers to connect to an uplifting final scene in the video. Conventions from real jazz/soul artists were considered to achieve the closest representation of the genre across all elements.
Evaluation Question 1
The document discusses how the music video challenges some conventions while following others. It challenges conventions like lip syncing by showing the band recording instead of performing, and direct address by not having characters look at the camera. It follows conventions like synchronizing editing to the song pace and matching visuals to lyrics. The document also discusses how the digipak and magazine ad challenge and follow conventions, like the digipak showing both direct and indirect character looks at the camera, and the ad creating synergy between products through shared design elements.
Past student music video express yourself
This document provides an analysis of a student-created music video for the song "Express Yourself" by Labrinth. It summarizes the camerawork, editing, mise-en-scene, strengths, weaknesses, representation, and type of music video. The analysis finds that the video effectively uses a variety of shots, transitions, costumes, props, and locations to tell a narrative story about a teenager learning to express himself while also including performance elements of dancing and singing. Some minor weaknesses in shot variety and narrative clarity are also noted.
how effective is the combination of your main
The document discusses the effectiveness of combining a music video with two ancillary texts (a Digipak and album poster) for the band Two Door Cinema Club.
[1] The music video, Digipak, and poster were designed to clearly link the three texts and show they were all featuring the same artist. A triangular symbol was used across the texts to promote an "indie" image.
[2] Similar urban locations were used in the music video and on the Digipak to portray the band as "grungy" and alternative. Photos of the band were also featured inside the Digipak sleeves and in the music video.
[3] In the author's view,
Music video research
This document summarizes and analyzes the codes and conventions of music videos in different genres, including pop, indie rock, and hip hop. For the pop song "Counting Stars" by One Republic, the summary notes its dual narrative structure showing the band practicing in a basement while a church meeting occurs above, representing heaven and hell. For the indie rock song "Paradise" by Coldplay, the summary discusses its narrative of Chris Martin as an elephant searching for his family and its use of live performance footage. For the hip hop song "Azonto" by Fuse ODG, the summary highlights its various location shots and use of close-ups of the artist to promote him.
Evaluation
The ancillary projects for the artist's album used conventions of electronic dance music, including bright neon colors for text and imagery. The music video setting recreated a club environment with a stage and lighting. Camera shots focused on close-ups and mid-shots to give the impression of a larger crowd. The ancillary projects helped design consistency elements for the video, such as backdrops with the artist's name and logo, drawing from conventions used by other artists. Different media programs like Photoshop, Premiere, and Prezi were used at various stages of construction, planning, filming, and evaluation. Practice with test footage and sequences helped improve skills with camera settings, editing techniques, and program functions.
Question 1*
The document discusses the music video's use of conventions from real music videos. It establishes the relationship between artist and audience through shots in a studio and outdoor performances. Rapid cuts, close-ups, and performance shots create a "star image" and relate to the target audience. Minimal storyline and fragmented narrative are achieved through flashbacks on screen. Editing techniques are inspired by other music videos and use rapid cuts to compliment the music and give a sense of disorientation.
Evaluation task 1 final
The document compares conventions used in the music video being evaluated to those used in videos by Florence and the Machine and Daughter. Specifically:
- Camera work focuses on close-ups of the artist to connect with audiences while maintaining some mystery.
- Costumes and sets are coordinated to create an aesthetic and focus attention on the artist.
- Editing uses techniques like cross-fading to set mood and emphasize the artist.
- Makeup draws eyes to the artist's face while reflecting their style and helping the audience remember them.
- Performance shots showcase the artist's talent and reinforce the music's authenticity.
Question two evaluation
The document discusses the relationship between the artist's music video and two ancillary texts: a digipak and magazine advert. There are clear themes that link all three products, including featuring the same location and protagonist as the music video. Images on the digipak and magazine advert depict the artist in a similar style as the music video, holding a guitar in an outdoor setting, reinforcing the song's theme. The products also share a dimensional editing style of the images to further strengthen their relationship and build the artist's brand identity.
Q2
The document discusses how the creator of a music video, website, and poster synergized the narratives, representations, and genres across the different pieces. They looked to existing music videos for influences. Specifically, they replicated the slow motion side tracking shot from Listener's "Wooden Heart" video to parallel the aimless lyrics. For the album cover, they photographed a model dressed as a degenerate clown in Manchester to align the surreal visual with the video's tone. They also drew inspiration from Green Day's simple, solo performance in "Good Riddance" for focusing on the singer. The poster uses sophisticated fonts to represent the gravitas of the music. The website continues the understated style through fonts while making it
Advanced portfolio evaluation1
The document discusses the conventions of music videos, albums, and magazine advertisements across different genres and how the created works break some of these conventions. Specifically, it describes a music video for the song "City Life" that features an acoustic indie artist alongside parkour artists performing in Birmingham. It also discusses the album cover and magazine advertisement created to promote the single that feature the artist in a city setting with a consistent theme and style while drawing attention to the artist. The works are said to effectively portray the theme and genre while showing parkour in a new light for the target acoustic indie audience.
Photos
The group decided to film their music video in their school's drama studio to avoid being distracted by a specific location. The drama studio can be completely blacked out using curtains, allowing them to light specific areas or make shots a certain color without interference from outside light. Two actresses would wear tight black dresses to look provocative and be part of a party or in the artist's mind. The main artist would wear an unbuttoned shirt to look smart in shots. A smoke machine would be used to help create illusions of being in the artist's imagination. Balloons would also be incorporated to reference The Weeknd's album covers and create a party atmosphere. A realistic poker game between the girls would show who wins the attention
In what ways does your media product use
The document discusses how the media product, a music video, uses and develops conventions of real music videos. It conforms to conventions such as having a relationship between lyrics/music and visuals, using close-ups of the artist, and demonstrating genre characteristics. It was inspired by and uses clips from Bruno Mars' "Grenade" video. It challenges the convention of including voyeuristic female imagery as the song does not involve women. The document also discusses how a magazine ad and digipak for the album follow conventions by maintaining theme/color consistency and including the artist, song titles, and purchase details.
Question2
The document discusses how consistency across ancillary products like posters and CD covers can help promote a music artist. It analyzes how the group created consistency in the costume, typography/logo, representation of the artist, use of colors, and locations featured between the music video and ancillary materials for their artist. This consistency helped convey the artist as an introspective yet masculine R&B star and make all the products easy for audiences to associate with one another and the artist's brand.
Leanne greens ancillary feedback
Leanne Green collected feedback from the target audience on a film poster and magazine cover created to promote a film trailer. The audience felt the ancillary tasks were typical of their formats and caught attention through color and imagery. However, the poster could have included more text and the magazine cover showed less information than typical. While the products effectively conveyed the film title and genre, the magazine cover was seen as somewhat plain and could be strengthened by adding more details.
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Imperialism began in the 19th century and continued into the 20th century as powerful nations like the UK, France, Germany, Italy, Japan, and the US extended their rule over other countries and built large empires. Key figures who advanced imperialism included Cecil Rhodes, Theodore Roosevelt, and William McKinley. Significant events supporting imperialism were World War I and World War II, while the Opium War weakened China and allowed Britain to gain economic and political control. While imperialism spread technology and fueled industrialization, it also exploited resources and denied rights to colonized peoples.
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Evaluation task 1 music video
This document compares the conventions used in the student's music video to those used in Florence and the Machine's music video for "Dog Days Are Over." Both videos used close-ups of the artist to create intimacy with the audience. However, the student's video used a more mysterious backdrop rather than a plain white one. The costumes in both videos complemented the backgrounds and fit with the alternative genre's focus on style. While Florence and the Machine used special effects, the student opted for a more realistic portrayal of the artist and music. Makeup and direct audience address were also conventions employed to draw the viewer's attention.
Evaluation task 1
The document compares the conventions used in the author's music video to those used in Florence and the Machine's music video for "Dog Days Are Over." Both videos utilized close-ups of the artist to create a connection with the audience. However, the author's video used a more mysterious backdrop while Florence's used a plain white background. The costumes, makeup, and performances in both videos were chosen to fit the alternative genre's emphasis on artistic style and direct audience engagement.
Evaluation task 1
The document compares the conventions used in the music video being evaluated and Florence and the Machine's music video for "Dog Days Are Over." Both videos use close-ups of the artist to connect with the audience. However, the evaluated video uses a more mysterious approach without a plain white background. The costumes, makeup, and performances in both videos fit with the alternative music genre's emphasis on style and drawing attention to the eyes. The evaluated video does not use special effects but does include cross-fading transitions to match the dreamy sound. It only focuses on the single artist rather than including extra characters.
Tommyc123
The document discusses various conventions used in the production of the group's music video. It describes using lip syncing to match the singer's mouth movements to the words of the song, to make it look realistic. It also includes using a narrative and scenes that relate to the song lyrics. The music video features the singer playing guitar to represent the acoustic genre of the song. The document compares the music video to Bruno Mars' "Grenade" video that also depicts the singer constantly carrying his instrument. The group's digipak and magazine advertisement use conventions like featuring the artist and using consistent branding to promote the album release.
Ancillary
The document discusses the typography, mise-en-scene, and color choices for both a music video project and accompanying ancillary texts designed to resemble jazz/soul genre conventions of the 1960s. For both, a simple white typography was used against backgrounds to look eye-catching but not complicated. Natural lighting and outfits were employed to seem realistic. Black and white was dominant with hints of color on album covers relating to an uplifting color scene at the video's end. Conventions from artists like John Coltrane informed the designs' old-fashioned aesthetic.
Ancillary
The document discusses the typography, mise-en-scene, and color choices for both a music video project and accompanying ancillary texts (album covers, advertisements, etc). For both, a simple white typography was used to relate to the jazz/soul genre. Natural lighting and positioning the actress in the center were employed to represent the genre authentically. Black and white was largely used throughout to reflect mood, with hints of color on covers to connect to an uplifting final scene in the video. Conventions from real jazz/soul artists were considered to achieve the closest representation of the genre across all elements.
Evaluation Question 1
The document discusses how the music video challenges some conventions while following others. It challenges conventions like lip syncing by showing the band recording instead of performing, and direct address by not having characters look at the camera. It follows conventions like synchronizing editing to the song pace and matching visuals to lyrics. The document also discusses how the digipak and magazine ad challenge and follow conventions, like the digipak showing both direct and indirect character looks at the camera, and the ad creating synergy between products through shared design elements.
Past student music video express yourself
This document provides an analysis of a student-created music video for the song "Express Yourself" by Labrinth. It summarizes the camerawork, editing, mise-en-scene, strengths, weaknesses, representation, and type of music video. The analysis finds that the video effectively uses a variety of shots, transitions, costumes, props, and locations to tell a narrative story about a teenager learning to express himself while also including performance elements of dancing and singing. Some minor weaknesses in shot variety and narrative clarity are also noted.
how effective is the combination of your main
The document discusses the effectiveness of combining a music video with two ancillary texts (a Digipak and album poster) for the band Two Door Cinema Club.
[1] The music video, Digipak, and poster were designed to clearly link the three texts and show they were all featuring the same artist. A triangular symbol was used across the texts to promote an "indie" image.
[2] Similar urban locations were used in the music video and on the Digipak to portray the band as "grungy" and alternative. Photos of the band were also featured inside the Digipak sleeves and in the music video.
[3] In the author's view,
Music video research
This document summarizes and analyzes the codes and conventions of music videos in different genres, including pop, indie rock, and hip hop. For the pop song "Counting Stars" by One Republic, the summary notes its dual narrative structure showing the band practicing in a basement while a church meeting occurs above, representing heaven and hell. For the indie rock song "Paradise" by Coldplay, the summary discusses its narrative of Chris Martin as an elephant searching for his family and its use of live performance footage. For the hip hop song "Azonto" by Fuse ODG, the summary highlights its various location shots and use of close-ups of the artist to promote him.
Evaluation
The ancillary projects for the artist's album used conventions of electronic dance music, including bright neon colors for text and imagery. The music video setting recreated a club environment with a stage and lighting. Camera shots focused on close-ups and mid-shots to give the impression of a larger crowd. The ancillary projects helped design consistency elements for the video, such as backdrops with the artist's name and logo, drawing from conventions used by other artists. Different media programs like Photoshop, Premiere, and Prezi were used at various stages of construction, planning, filming, and evaluation. Practice with test footage and sequences helped improve skills with camera settings, editing techniques, and program functions.
Question 1*
The document discusses the music video's use of conventions from real music videos. It establishes the relationship between artist and audience through shots in a studio and outdoor performances. Rapid cuts, close-ups, and performance shots create a "star image" and relate to the target audience. Minimal storyline and fragmented narrative are achieved through flashbacks on screen. Editing techniques are inspired by other music videos and use rapid cuts to compliment the music and give a sense of disorientation.
Evaluation task 1 final
The document compares conventions used in the music video being evaluated to those used in videos by Florence and the Machine and Daughter. Specifically:
- Camera work focuses on close-ups of the artist to connect with audiences while maintaining some mystery.
- Costumes and sets are coordinated to create an aesthetic and focus attention on the artist.
- Editing uses techniques like cross-fading to set mood and emphasize the artist.
- Makeup draws eyes to the artist's face while reflecting their style and helping the audience remember them.
- Performance shots showcase the artist's talent and reinforce the music's authenticity.
Question two evaluation
The document discusses the relationship between the artist's music video and two ancillary texts: a digipak and magazine advert. There are clear themes that link all three products, including featuring the same location and protagonist as the music video. Images on the digipak and magazine advert depict the artist in a similar style as the music video, holding a guitar in an outdoor setting, reinforcing the song's theme. The products also share a dimensional editing style of the images to further strengthen their relationship and build the artist's brand identity.
Q2
The document discusses how the creator of a music video, website, and poster synergized the narratives, representations, and genres across the different pieces. They looked to existing music videos for influences. Specifically, they replicated the slow motion side tracking shot from Listener's "Wooden Heart" video to parallel the aimless lyrics. For the album cover, they photographed a model dressed as a degenerate clown in Manchester to align the surreal visual with the video's tone. They also drew inspiration from Green Day's simple, solo performance in "Good Riddance" for focusing on the singer. The poster uses sophisticated fonts to represent the gravitas of the music. The website continues the understated style through fonts while making it
Advanced portfolio evaluation1
The document discusses the conventions of music videos, albums, and magazine advertisements across different genres and how the created works break some of these conventions. Specifically, it describes a music video for the song "City Life" that features an acoustic indie artist alongside parkour artists performing in Birmingham. It also discusses the album cover and magazine advertisement created to promote the single that feature the artist in a city setting with a consistent theme and style while drawing attention to the artist. The works are said to effectively portray the theme and genre while showing parkour in a new light for the target acoustic indie audience.
Photos
The group decided to film their music video in their school's drama studio to avoid being distracted by a specific location. The drama studio can be completely blacked out using curtains, allowing them to light specific areas or make shots a certain color without interference from outside light. Two actresses would wear tight black dresses to look provocative and be part of a party or in the artist's mind. The main artist would wear an unbuttoned shirt to look smart in shots. A smoke machine would be used to help create illusions of being in the artist's imagination. Balloons would also be incorporated to reference The Weeknd's album covers and create a party atmosphere. A realistic poker game between the girls would show who wins the attention
In what ways does your media product use
The document discusses how the media product, a music video, uses and develops conventions of real music videos. It conforms to conventions such as having a relationship between lyrics/music and visuals, using close-ups of the artist, and demonstrating genre characteristics. It was inspired by and uses clips from Bruno Mars' "Grenade" video. It challenges the convention of including voyeuristic female imagery as the song does not involve women. The document also discusses how a magazine ad and digipak for the album follow conventions by maintaining theme/color consistency and including the artist, song titles, and purchase details.
Question2
The document discusses how consistency across ancillary products like posters and CD covers can help promote a music artist. It analyzes how the group created consistency in the costume, typography/logo, representation of the artist, use of colors, and locations featured between the music video and ancillary materials for their artist. This consistency helped convey the artist as an introspective yet masculine R&B star and make all the products easy for audiences to associate with one another and the artist's brand.
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Similar to Evaluation task 2
Question two evaluation
The document discusses the relationship between a music video and two ancillary texts: a digipak and magazine advert. There are clear themes that link all three products, including featuring the same location and protagonist from the music video. Images on the digipak and advert depict the artist in a similar style and wearing the same clothing as in the video. Camera angles, props, and overall themes are also consistent across products to reinforce the brand identity and make the relationship between the pieces obvious to audiences. Maintaining cohesion of visual elements and themes across a main product and ancillary texts is important for effectively communicating the artist's brand.
A2 media studies evaluation
The document provides an evaluation of a media studies assignment where the student created a music video and accompanying marketing materials for an artist. The summary analyzes how the student's project used and developed conventions of real music videos and marketing products. Feedback from audiences helped the student improve the relationship between lyrics and visuals, and the intertextuality across the different products. The student also reflects on using various media technologies in creating, researching, planning and evaluating their project, and what they would change for next time, such as choosing a more upbeat song.
Evaluation Question 2
The combination of the main music video and ancillary texts is effective because they maintain a consistent simplistic theme and location. The digipak photos were taken in a field, like the video, and included sky images also featured. This links the products. Similarly, colors and styles were consistent to tie the pieces together uniquely. While the artist's image isn't on the ancillary texts, featuring another character from the video creates intrigue and storytelling between the products. Overall, the simplistic yet striking design approach across the board is effective at attracting the target audience.
Digipak design.
The document describes the design process for a digipak for a fictional album. It analyzes digipaks by Marina and the Diamonds and Florence and the Machine as inspiration. The front cover features a close-up shot of the artist to represent their style. Inside pages continue themes from the music video by featuring props and lyrics. Alternating pages show different sides of the artist's personality to represent the dark and light themes of the album.
How effective is the combination of your main product and ancillary texts
1) The document discusses how to effectively promote a song through various ancillary materials like a music video, album cover, and poster.
2) It describes the music video, album cover, and poster the author created to promote a song by The Saturdays.
3) The visual elements of the album cover and poster were directly taken from footage in the music video to clearly link the materials and attract an audience familiar with the song and video.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were carried over from the video to create consistency across the materials. For example, the magazine ad uses a similar shot of the artist against a wall to reference locations in the video. The CD cover also references shots and color schemes used in the video to promote the artist.
Media evaluation question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were chosen for the ancillary texts that directly connect to and promote the overall theme, locations, and artist's image and expression presented in the music video. Photos depicting the artist against walls or with stern facial expressions were consistently featured across the different media to create cohesion and tell a unified story about the artist.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were carried over from the video to create consistency across the materials. For example, the magazine ad uses a similar shot of the artist against a red backdrop as in the video. The CD cover also references shots and color schemes used in the video to promote the artist. This combination of ancillary texts helps tell the overall story and message of the music video.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were chosen for the ancillary texts that directly connect to and promote the overall theme, locations, and artist's image and expression presented in the music video. Details like facial expressions, poses, and angles replicate aspects seen in the video to create cohesion across the pieces.
Evaluation for media project question 2
The document discusses how various ancillary texts for a music video - including a CD cover, magazine advertisement, and inside liner notes - effectively combine and relate to the main music video product. Specific shots, colors, and themes were carried over from the video to create consistency across the materials. For example, the magazine ad uses a similar shot of the artist against a red backdrop as in the video. The CD cover also references shots and color schemes used in the video to promote the artist. This combination of ancillary texts helps tell the overall story and message of the music video.
A2 Media Evaluation Question 2 - MacWS
The main product was a music video for the song "Electric Feel" by MGMT, which could be narrative, conceptual, or performance-based. The ancillary products were a magazine advertisement and digipak for the music video. Research was conducted on conventions for music videos, magazine ads, and digipaks in the synth pop genre. The products were effectively linked through repeated use of shots, angles, fonts, colors, and iconography between the music video, magazine ad, and digipak. This consistency helped create a clear brand identity and connection between the products.
Evaluation Q2
The music video illustrates a narrative about a relationship struggling with romance and loneliness as the two people begin living separate lives while together. Through the use of filters and acting, the video effectively conveys this message and tone to the audience. However, the video could be improved by showing more scenarios of the relationship struggling earlier on to make the message clearer.
The ancillary texts, a digipak and promotional poster, effectively follow researched conventions and maintain a consistent house style. Taking more photos of the artist would allow for more variety if recreating the materials.
Combination of my products
Media Studies coursework
Evaluation Question 4- How effective is the combination of your main product and the ancillary texts?
Evaluation Question 2
The student created two ancillary products - a CD digipack and music advertisement poster - to accompany their final music video project. They took care to establish a consistent style across all three products using similar imagery, color scheme, fonts, and layouts. This was done to clearly link the products together and make the artist and album easily recognizable. Both ancillary products effectively promoted the music and tied into themes and scenes from the music video through the use of matching photos from the shoot. The combination of products together formed a cohesive package that portrayed the narrative of the song.
Question 1 evaluation
The document discusses various theories and conventions of real music videos, websites, and digipaks that the student considered when creating their own media products. It examines how the student's music video follows conventions related to lyrics, genre, camerawork, editing, and exhibitionism. It also analyzes how the student's digipak and website compare to common conventions in terms of layout, colors, images, and navigation while striving to be unique. Overall, the student believes their products obey many conventions to appear professional while also challenging conventions to distinguish their "brand."
Dan Croll Evaluation
The document describes a student's (the author's) A2 project which consisted of three related tasks: a music video, magazine advertisement, and CD digi-pack. The author created these using different software to promote an unknown artist and song. While the music video was originally planned to feature the artist in a busy city, location and timing issues led the author to film at a reservoir instead. The three pieces share a common theme of being simple, modern, and featuring the same artist, guitar, and fonts to provide continuity across the project. Effects like grain and black-and-white were also consistently applied to further tie the pieces together.
Media q
The document discusses ways in which the music video and album packaging/ancillary materials can be linked to create synergy across formats. Specifically, it mentions:
1) Featuring the same performer in both the music video and album cover to directly link the artist's personal life/story.
2) Having the performer wear the same outfit (denim jacket) in both the video and album cover to create a sense of iconography and further linkage.
3) Incorporating the same theme of time through clocks in the video and inside album packaging.
4) Using similar British locations in both the video and album cover photography.
5) Including brick walls as a symbol in both
Evaluation Question 2
The document discusses the final drafts of a poster and Digi Pak created to promote a music video. For the poster, conventions of dark, edgy rock music were used through lighting and camera angles. The poster image features the band in the location where the music video was filmed. The Digi Pak continues this dark, edgy theme with a blue, black, and white color scheme. It features the song title first on the track listing and enlarges the band logo on the inside cover to make it stand out. In conclusion, consistency across the ancillary texts and music video in terms of lighting, camera work, and character placement helps maintain genre conventions and draws attention to the main product, the music video.
How effective is the combination of your main product and ancillary texts
1) The document discusses how to effectively promote a song through various ancillary materials like a music video, album cover, and poster.
2) It describes the music video, album digipak, and poster the author created to promote a song by The Saturdays.
3) Key elements were carried over between the materials, like imagery and colors from the music video, to clearly link them and help the target audience recognize the song.
Question 3
The document discusses ways in which the performer, themes, locations, and visual elements in a music video and album covers are connected to create synergy across ancillary texts. Specifically, it notes that the performer wears the same jacket in both the video and album cover. It also discusses how clocks in the video relate to those seen in shadows on the album cover, connecting them through the common theme of time. British locations featured in the video also match the setting of the album cover. Finally, the poster and album cover use the same brick wall background and image to clearly link the two ancillary texts.
Similar to Evaluation task 2 (20)
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
Evaluation task 2
- 1. Evaluation task 2 How effective is the combination of your main product and ancillary texts?
- 2. Digi-pack There is a subtle link between the angles and lines of these shots. You can see in the digi-pack that the writing is off centre and very wacky in its placing. This is represented again in the video with this shot as the stairs are off centre and resemble the placing of the words. You can see here that the pictures that I used in my Digi-pack were actually taken in the same place that I used to film my video. This means that the audience will recognise this place and immediately link their memory to the song and artist. You can also see that the guitar that is propped up in the background of my music video scene is the actual guitar that is used inside the digi-pack.
- 3. Advert I have tried to interlink a blue theme with the inclusion of the blue drum kit pictures above in the background of the singer. We can see a clear link between the two pieces of texts. I have used an effect on the picture for the advertisement that is called “Cut-out”. This is a kind of trademark pose from the artist with his eyes closed and it really looks like he is getting passionate and cares for the song. These two poses are nearly identical and you could recognise the advert if you had seen the video as being the singers pose.
- 4. Advert There is a link between these two texts because they are both using a microphone to sing into. I thought that to include the microphone I both texts would highlight the professionalism of the artist and also draw similarities between the texts so the audience can recognise them both and it will stick in their minds. I have also decided to introduce the glasses into the music video because it adds in a certain intelligence and a smarter appeal to the artist that you wouldn’t get without them.
- 5. CD Cover Here I have added the same idea of a shot into the music video but with a slightly different angle on the drums. In the CD cover I took the picture from a kind of birds eye view angle, but now for the music video I have used the same idea with the drum kit the drum sticks and even the drum microphone being involved, but slightly changed the angle so that you are looking at it from side on. You can definitely draw a resemblance from these two shots and the audience will recognise them and link them to the artist.
- 6. CD Cover As you can see I have subtly included the exact same shot that I used in my CD cover shoot. This shot is the artist sitting in front of the bass drum on the floor of the music studio. The shot in the CD cover is hidden and can only be visible if you look for a while, so I decided to make this shot very visible and obvious to the audience. I think these shots work very well as it gives a kind of relaxed and chilled out perspective of the artist.