This black and white photograph of Justin Bieber uses high key lighting to make him stand out against the dark background. By looking directly at the camera and pointing, it creates a sense of addressing the viewer directly. Though his clothing seems young, the black and white contrast and direct address make him appear more mature in an effort to appeal to an older audience. His hand gesture is blurred to avoid giving a negative impression to younger fans.

1. This black and white image of Justin Bieber
uses high key lighting, which makes Justin
Bieber stand out against the black
background. The way he is pointing and
looking directly at the camera gives a direct
mode of address. The black and white
contrast well with one and other, and also
makes Justin Bieber look more mature and
reach out to a much older target audience.
The clothing Bieber is wearing is quite
young, and stereotypical of a teenage boy.
The hand gesture of a gun is quite blurred
out; this is to not give a negative
impression of Justin to his younger fans.
Justin is right in the middle of the image
which shows his dominance and power.
The low key lighting used in this
photograph of Trey Songz gives it a
seductive look, especially the fact that he
has his top off and is pouting. This
reaches out to his female fans, and also
reflects the type of music that Trey sings
which is very promiscuous. The way that
the image is only black and white, gives it
a sense of formality as they both contrast
one and other, and the tattoos on his
body give him depth. The abs on Trey
Songz body highlights how fit and
attractive Trey Songz is which is one of
the reasons why he is so popular in the
music industry.