Young female artists in music videos are often objectified and used for their sex appeal to gain popularity. Their videos tend to focus on the image being sold of the artist. Young male artists like Justin Bieber are depicted as carefree teenagers doing stereotypical activities like gaming with friends. Their videos also show women sexually attracted to the artist. Younger artists in general are portrayed as living freely without worries, partying with friends to promote a desirable star image. Older artists' videos more accurately represent their lives, as their songs often address struggles, and the purpose is demonstrating the narrative not promoting an image.

1. Representation of age in music
videos

2. Female Artists
Normally, young female artist who is either a teenager or in her early
twenties would most probably become objectified into becoming a
sexual object. An artist such as Miley Cyrus has been used for her looks
to gain herself and her music more popularity in the music industry.
Young female artists music videos have a tendency to focus on the star
image they are selling, the voyeurism has a key part to play in selling
the image to the audience

3. Male Artists
Young male artists such as Justin Bieber are shown, in their music
videos, to the audience as if they are a care-free teenager. In his music
videos he is seen doing stereotypical teenage activities such as playing
video games and hanging out with his friends. Another way in which
male artists are perceived is that women are sexually attracted to the
artist in the video. This is shown in one of Jason Derulo’s when a
women can be seen lying across his lap. This use of voyeurism would
sell the star image in a way that the producers want the artist to be
seen

4. Young vs Old
The general view of younger people in music videos is one what
suggests that they are living life to the full, how they want to and
without any cares or worries. A lot of music videos consists of the
artists partying or going out with their friends. This all creates a star
image that the company and the artist would want to promote and sell
to the audience
Whereas older artists music videos tend to be more of an accurate
representation of their life, as many of their songs are to do with
struggles and problems they may be facing. The videos purpose is to
demonstrate the narrative rather than to promote the star image.