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How old are you?


                                                      35%




                                                                       14 - 15
                     65%
                                                                       16+




Prior to giving out the questionnaire I made sure no one was older than 19.
65% of the audience that filled in the questionnaire we’re 16+. As my survey results have
clearly showed a division in age, I have decided that my demographic will be between the
ages of 16 – 19.
What gender are you?



                           40%



                                                             60%          Female
                                                                          Male




My findings show that 60% of the people I asked were female. As I don’t want to limit my
audience for my magazine I have decided that the magazine will be for both male and
female.
How often do you buy a magazine?


                                  10%
                                                  25%



                                                                       Weekly
                                                           10%         Every 2 weeks
                                                                       Monthly
                       55%                                             Never




My findings show that 55% of the people I asked bought a magazine monthly. After
taking this into consideration I have decided my magazine will be a monthly issue, this
will mean that the quality will be better and the magazine will have more to offer to the
audience.
What is your average cost for a magazine?


                                   15%
                                                    30%




                                                                      £1 - £2
                                                                      £3 - £4
                                                                      £5+
                             55%




My findings show that 55% of the people would pay between £3 - £4 for a magazine. This
shows the price of the magazine I will be creating should be near this price bracket.
How often do you buy a magazine?

                                     0%

                                          10%


                     45%

                                                                   Weekly
                                                                   Monthly
                                                       45%
                                                                   Hardly ever
                                                                   Never




My findings show 45% of people hardly ever buy a magazine. Also another 45%
people of people never buy a magazine, this shows that there could not be a
magazine which interests them.
What music magazine would you prefer to buy?

                                   0%   0%
                                                        0%
                                             10%

                                                                     Rolling Stones
                                                               20%
                                                                     Billboard
                                                                     NME
                  55%
                                                                     Kerrang
                                                                     Vibe
                                                             15%
                                                                     The Source
                                                                     Q
                                                                     None

                                                   0%




My findings show that 55% of the people who took part in this survey do not
prefer to buy any music magazines. The most popular music magazine amongst
those I asked was Vibe magazine.
What genre of music do you like?
                                       0%   0%     0%
                                  0%



                         30%                            25%

                                                                     Pop
                                                                     RnB
                                                                     Hip Hop
                                                                     Classsical
                                                                     Rock

                                                 45%                 Dance
                                                                     Other




The genre of music most popular amongst those I asked was R&B, the second
most popular is Hip Hop. I can used both of these genres as an overlap to create
my music magazine around what is most popular and interests the target
audience.
What feature would you like the most in a music
                                    magazine?

                                       0%
                                  3%
                           10%
                                                            Interviews
                   10%
                                                  47%       Concert reviews
                                                            Concert /Album release dates
                                                            Album reviews
                 20%
                                                            Pictures
                                                            Competitions
                                 10%
                                                            Other




My findings show that the most popular feature is interviews and then
concert/album release dates.
Would you buy a magazine for free gifts?


                                 15%




                                                                       Yes
                                                                       No

                                                  85%




My findings show that 85% of the target audience would buy a magazine for free gifts.
How important do you think interviews are to a
                                 music magazine?
                                      0%




                                                                     A lot
                                                                     Not a lot


                                     100%




All of the target audience thinks that interviews are important to a music
magazine.

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Graphs

  • 1.
  • 2. How old are you? 35% 14 - 15 65% 16+ Prior to giving out the questionnaire I made sure no one was older than 19. 65% of the audience that filled in the questionnaire we’re 16+. As my survey results have clearly showed a division in age, I have decided that my demographic will be between the ages of 16 – 19.
  • 3. What gender are you? 40% 60% Female Male My findings show that 60% of the people I asked were female. As I don’t want to limit my audience for my magazine I have decided that the magazine will be for both male and female.
  • 4. How often do you buy a magazine? 10% 25% Weekly 10% Every 2 weeks Monthly 55% Never My findings show that 55% of the people I asked bought a magazine monthly. After taking this into consideration I have decided my magazine will be a monthly issue, this will mean that the quality will be better and the magazine will have more to offer to the audience.
  • 5. What is your average cost for a magazine? 15% 30% £1 - £2 £3 - £4 £5+ 55% My findings show that 55% of the people would pay between £3 - £4 for a magazine. This shows the price of the magazine I will be creating should be near this price bracket.
  • 6. How often do you buy a magazine? 0% 10% 45% Weekly Monthly 45% Hardly ever Never My findings show 45% of people hardly ever buy a magazine. Also another 45% people of people never buy a magazine, this shows that there could not be a magazine which interests them.
  • 7. What music magazine would you prefer to buy? 0% 0% 0% 10% Rolling Stones 20% Billboard NME 55% Kerrang Vibe 15% The Source Q None 0% My findings show that 55% of the people who took part in this survey do not prefer to buy any music magazines. The most popular music magazine amongst those I asked was Vibe magazine.
  • 8. What genre of music do you like? 0% 0% 0% 0% 30% 25% Pop RnB Hip Hop Classsical Rock 45% Dance Other The genre of music most popular amongst those I asked was R&B, the second most popular is Hip Hop. I can used both of these genres as an overlap to create my music magazine around what is most popular and interests the target audience.
  • 9. What feature would you like the most in a music magazine? 0% 3% 10% Interviews 10% 47% Concert reviews Concert /Album release dates Album reviews 20% Pictures Competitions 10% Other My findings show that the most popular feature is interviews and then concert/album release dates.
  • 10. Would you buy a magazine for free gifts? 15% Yes No 85% My findings show that 85% of the target audience would buy a magazine for free gifts.
  • 11. How important do you think interviews are to a music magazine? 0% A lot Not a lot 100% All of the target audience thinks that interviews are important to a music magazine.