Cosmetics Advert Planning

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Cosmetics Advert Planning

  1. 1. Cosmetics advert Planning by Ann Imaginary Student
  2. 2. Product <ul><li>Perfume/ fragrance </li></ul>
  3. 3. Target audience <ul><li>Is… </li></ul><ul><li>15-19 female </li></ul><ul><li>Individual/ Reformer </li></ul><ul><li>Very feminine/ girly </li></ul><ul><li>Arty </li></ul><ul><li>Demographic group: B/ C1 </li></ul><ul><li>Down to earth/ natural </li></ul><ul><li>Interests: photography; music; shopping in boutiques/ independent shops </li></ul><ul><li>Vegetarian </li></ul><ul><li>Aspires to go to university/ art college </li></ul><ul><li>Wears mostly natural fabrics </li></ul><ul><li>Is not… </li></ul><ul><li>Mainstream </li></ul><ul><li>Clubby </li></ul><ul><li>Sporty </li></ul><ul><li>Loud </li></ul>
  4. 4. Appeal and Connotations <ul><li>Relaxed </li></ul><ul><li>Summery </li></ul><ul><li>Happy </li></ul><ul><li>Individual </li></ul><ul><li>Dreaming </li></ul><ul><li>Youth </li></ul><ul><li>Feminine </li></ul>
  5. 5. Concept board/ Moodboard
  6. 6. Fonts <ul><li>I used dafont.com to experiment with different typefaces. I found that sans serif fonts suited better the feminine style I was trying to create. I felt the script fonts were too traditionally feminine and ‘girly’, whereas the Riesling font was more sophisticated and elegant, whilst also being very feminine. I decided to use a font that created these connotations. </li></ul>

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