By Isabel Smart

1. From my research on colours chose three
colours, which are conventional that I felt were
suitable for my magazine, I chose purple, this
colour represents wealth and it is mainly
attractive towards the niche audience of
females, the dark purple I have used is a more
dominant and striking colour this makes the
colour purple much more appealing for the
male readers.
I used the colour purple on my drafts of my
front cover and I decided to change it after I
felt the colours looked to feminine, I
developed this further and used a gold as my
main colour this I felt made the magazine
appear more masculine and bolder as an
overall piece. I did still use orange and purple,
my contrasting colours but I used them
limitedly this created the words to appear
more forward on the magazine and it helped
to strengthen my magazine as a whole.

2. I think the unusual colours I have picked; gold,
orange & purple have instantly drawn
immediate attention to my magazine and from
others with the usual; red, black & white
colours. As I am in some way breaking these
conventions and using different and unique
colours, this shows the ideology of my magazine
to be edgy, and rebellious this ties male readers
in especially as they are always fighting to be
the most dominant.
The model I have chosen does in fact listen to
rap and hip hop music, this is one of the main
reasons why I chose him, I also wanted to
address the audience of my magazine that is it
not just stereotypical black rappers that are
really impressive, one of the most famous
rappers is white; Eminem who came from a bad
background and has made a better life for
himself and this model I have chosen has
reflected that view. This model is shows some
conventions I asked him to wear a black beanie
and I especially chose the top so I could create
strong realism and I could connect ‘IBIZA’ on his
to the tour he is going on in 2014.

3. I have broken some conventions as it felt I
didn’t need to dress him up in jewellery and to
make him look like the stereotypical rapper, I
wanted to make him look like he was his own
artist. The strong facial expression I used
because I felt it created an intense atmosphere
and it helped the genre come alive through the
magazine. The magazine is breaking a lot of
conventions and I felt like this helps emphasis
the genre, it also attracts my audience because
many people between 16-25 go through a
rebellious stage and I wanted to reflect this
through my magazine through the facial
expression and the unique colour scheme.

4. Language such as ‘trippy’, ‘boss’, ‘homies’
which I have used on my magazine is in the
vocabulary of people to tend to listen the rap/
hip hop music, this directly tells the mass
audience of this magazine that this has music
they like in it and it helps with the sales of my
product.
I have included in my magazine festival shots
and a recent rap battle these are events that
the target audience of my magazine are highly
interested in and this helps perhaps new
readers into the rap/ hip hop sub culture.

5. I feel the prevalence of the mise en scene is
vital to make my magazine appeal the mainly
black Americans, this is why I have included
baggy tops, jewellery, and graffiti walls, this is
conventional for my target audience and they
would relate to this magazine a lot more than
if I haven’t included this in my magazine.
The magazine name itself it also addressing my
target audience as the meaning of ‘Homie’ is
an acquaintance from one's own town or
neighbourhood, or from the same social
background. This links everyone who reads my
magazine to be all together as a unit and it
makes the audience feel like a friend of the
culture this helps people who don’t usually
read the magazine feel secure and it helps
make the magazine feel more personal and to
feel like a community.

6. The way I have used social media also helps to
address my audience as it helps others who
read the magazine hashtag, and share their
thoughts from a reason article or new album
and it helps the audience interact with one
another and to create strong synergy.
Overall I feel my magazine offers a huge
amount of attraction to the audience and from
this it helps them come back to read this
magazine on a weekly basis, it addresses the
audience like a friend and its content is specific
to the genre from my personal and researched
knowledge.