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PERCEPTION
1
WHAT THE PERCEPTION IS?
Perception is our sensory experience of the world around us and involves both the
recognition of environmental stimuli and actions in response to these stimuli
The perceptual process allows us
to experience the world around us
Perception is a process by which individuals organize and interpret their sensory
impressions in order to give meaning to their environment.
2
INFLUENCING FACTORS
PERCEPTION
Factors in the situation
Time
Work
Social settings
Factors in the Perceiver
Attitude
Motives
Interests
Experience
Expectations
Factors in the target
Novelty
Motion
Sounds
Size
Background
Proximity
Similarity
3
OBSTACLES WITH PERCEPTION
4
OBSTACLES WITH PERCEPTION
Selective Perception: tendency to be influenced by our own interests.
Stereotypes: Judgments of others based on group membership
Halo effect: A general impression about an individual on the basis of single characteristic.
Projection: tendency to ascribe our own feelings and attributes to others
Perceptual Distortion: perception on the basis of ego or illusion
Contrast effect: evaluation of person characteristics through comparison with others
5
PERCEPTION & DECISION MAKING: LINKAGE
Perception
•Understanding of people
•Determination of work force
•Evaluation of problem
•What is work?
•What are people?
Individual Decision-making
•Managing people
•Determination of skills/competencies
•Reaction to a problem
•How to do that work?
•How to deal with other people
6

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Lecture 03 Perception.ppt

  • 2. WHAT THE PERCEPTION IS? Perception is our sensory experience of the world around us and involves both the recognition of environmental stimuli and actions in response to these stimuli The perceptual process allows us to experience the world around us Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. 2
  • 3. INFLUENCING FACTORS PERCEPTION Factors in the situation Time Work Social settings Factors in the Perceiver Attitude Motives Interests Experience Expectations Factors in the target Novelty Motion Sounds Size Background Proximity Similarity 3
  • 5. OBSTACLES WITH PERCEPTION Selective Perception: tendency to be influenced by our own interests. Stereotypes: Judgments of others based on group membership Halo effect: A general impression about an individual on the basis of single characteristic. Projection: tendency to ascribe our own feelings and attributes to others Perceptual Distortion: perception on the basis of ego or illusion Contrast effect: evaluation of person characteristics through comparison with others 5
  • 6. PERCEPTION & DECISION MAKING: LINKAGE Perception •Understanding of people •Determination of work force •Evaluation of problem •What is work? •What are people? Individual Decision-making •Managing people •Determination of skills/competencies •Reaction to a problem •How to do that work? •How to deal with other people 6