The document discusses perception and defines it as the process of receiving, selecting, organizing, interpreting, checking, and reacting to sensory stimuli or data. It describes perception as the overall process of sensing and organizing sensory data into meaningful images. It outlines the perceptual process, including perceptual inputs, organization, selection, interpretation, perceptual outputs, and behavior. It discusses factors that influence perception, including characteristics of the perceiver and perceptual mechanisms. [/SUMMARY]
2. PERCEPTION CAN BE DEFINED AS THE PROCESS OF
RECIEVING , SELECTING , ORGANISING, INTERPRETING ,
CHECKING AND REACTING TO SENSORY STIMULI OR
DATA
PERCEPTION
DEFINITION
OVERALL PROCESS OF SENSING AND ORGANISING
SENSORY DATA INTO MEANINGFUL IMAGES
15. 15
Intensity
The intensity of an external stimulus
determines its probability of being
perceived.
Example:
Light Colour Bright Colour
16. 16
Size:
A larger object is more likely to be noticed
than a smaller object.
Example:
Which you can read fast?
God is great God is great
External Attention Factors
17. 17
Contrast: According to the principles of
contrast, the stimuli that contradict most with
the background or the expectations of people
receive maximum attention.
Example: Which white square is smaller?
External Attention Factors
18. 18
Motion:
People gives more attention to moving
objects than the stationery objects.
Example:
Moving object Stationery object
External Attention Factors Contd…
19. 19
Repetition
The more number of
times a stimulus is
repeated, the more it
is likely to be noticed
Novelty and
Familiarity:
New objects in a
familiar situation or
familiar objects in a
new situation draw
the perceiver’s
attention.
External Attention Factors Contd…
20. 20
Internal Set Factors
The primary motives:
Hunger and Thirst
The secondary motives:
The need for power, The need for affiliation and The need for
achievement
Personality and Perception:
Personality of a person influence perception
24. 24
An individual tends to group several
stimuli together into a recognizable
pattern.
Various forms
Closure
Continuity
Proximity
Similarity
Perceptual Grouping
25. 25
The perception of elements like size,
shape, color, brightness and location of
an object remains constant and does
not change from individual to
individual.
Example: Photograph
Perceptual Context
It provides meaning and value to
objects, events, situation and other
people in the environment.
Perceptual Constancy
26. 26
Social Perception
It is directly concerned with how one
individual perceives other individuals;
how we get to know others.
Factors affecting
Social
perception
Attribution Stereotyping The Halo Effect
28. 28
Stereotyping
It is the tendency to perceive
another person as belonging to a
single class or category
Halo effect
The person is perceived on the basis
of one trait or event.
