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Using Balanced Scorecard to Build a
                               Project Focused IT Organization
                                          Driving high performance teams
                                          with Balanced Scorecard and a
                                          Program Management Office




Thank you for the invitation to speak today on Balanced Scorecard and
project management




                                                                           1
Our Customer Is Not Your Normal Commercial Business Producing
          Household Items, Consumer Products, Or Business Equipment

              The Nuclear Weapons Complex (NWC) is a nationwide group of
              government–owned and contractor operated laboratories and
              production plants operated by the National Nuclear Security
              Administration under the U.S. Department of Energy.
              Rocky Flats Environmental Technology Site (RFETS) was one of
              those plants.
                  It was shut down in 1989 in order to bring it in line with
                  environmental regulations.
                  It never restarted
                  Clean up and closure has been its mission since then
              This effort has been managed by Kaiser–Hill Company LLC
              Closure is scheduled for late 2005


                                                                               2/38




Much of the discussion of Balanced Scorecard is around improvements in
profitability, market share, share holder value and the like. We have some of
those metrics, but before that comes the mission of closing a former nuclear
weapons site with a fixed budget, unknown technical risks, and the spot light
of the government and the public stakeholders.




                                                                                      2
Rocky Flats Environmental Technology Site, Golden Colorado




Rocky Flats Environmental Technology Site (RFETS) is located along
Colorado Highway 93 between Golden and Boulder.
It is a pristine piece of the front range, surrounded by Metro Denver, and its
suburbs.




                                                                                 3
The Nuclear Weapons Complex Sites Which Produced “Devices” From
        WWII To The Late 1980’s. The Cleanup Is Now The National Priority




                                                                            4/38




Rocky Flats is one of 114 former and active weapons sites in the continental
United States. Cleanup of these sites is now the primary mission of the
Department of Energy. The National Nuclear Security Administration (NNSA)
budget for FY 04 is $8.835 Billion. The budget for Environmental
Management (EM) is $7.2 Billion. Since inception in 1989, $60 Billion has
been spent without a corresponding reduction in risk.
Prior to 2001, $220 Billion was programmed for cleanup. Accelerated
cleanup will save $50 Billion to $100 Billion (as a stretch goal).


Of all this our puny contract is funded to the tune of $663,959,000 for FY 04.




                                                                                   4
A Distributed Production and Assembly Systems has Created A
        Distributed Cleanup Problem, Without a Shared Strategy at the IT Level




                                                                                 5/38




Many states, counties, and cities have a vested interest in both cleaning up
these sites as well as preserving the job base created by the Weapons
Complex.




                                                                                        5
A Quick Background Of Our Business Environment, Clients And
           Business Model

               CH2M HILL is a $2.2B project completion services firm
               Our current engagement is a $12M annual IT services contract with
               the Department of Energy
               We provide information and communication technology (ICT) services
               to Rocky Flats Environmental Technology Site
                    The closure mission supports D&D efforts for all waste clean up
                    All activities are mission critical
               Steady reduction in budget and staff in support of
               closure is our “normal” business environment
                    Closure projects have accelerated cost
                    reduction budgets until they reach ZERO
                    Our goal is to turn Rocky Flats into dirt, prairie
                    dogs, and 10TB of data

                                                                                      6/38




I come to Balanced Scorecard not as a business executive but as a Program
Management Officer My role in our IT organization is to turn our strategy into
actionable outcomes. I participate in the development of strategy as a
member of the executive management team. In the end though the PMO is
on the delivery end of the objectives, portfolios and projects that make up the
portfolios.
Our work environment is unique from the experience of most of you here. Our
business is to go out of business – we manage the IT processes for DOE
weapons plant closure projects. There 114 of these sites in the continental
US, ranging from 650 square miles to small rooms in the basements of
university physics departments.
These projects are like construction projects but in reverse. All the buildings,
nuclear and chemical wastes, all the infrastructure, and any remnants of the
site are removed, shipped to various sites or disposed of in some way. For
our site at Rocky Flats all that will be left in 2005 is 6,500 acres of clean dirt,
prairie dogs, and 10 TB of data.




                                                                                             6
Information and Communication Technology (ICT), Balanced
          Scorecard, and Program Management

              ICT provides
                  Server and network operations
                  Applications
                  Desktop support
                  Telecommunications
              Core ICT strategies
                  Use technology in place of labor
                  Never be an impediment to progress toward site closure
                  Withdraw services that follow closure processes




                                                                           7/38




The connection between our ICT operations at Rocky Flats and other closure
sites and Balanced Scorecard involves our mission – close the site with the
least cost, fastest schedule, without injuring or killing anyone, and without
being on the critical path for any other project task.
This goal could easily be met with simple seat of the pants project
management and maintenance and operations IT processes. The problems
arise when our customers – those doing the physical removal of the site
materials – come into the picture.
Like any real construction project, changing requirements is an everyday
occurrence. Adapting to change is the mantra of any IT organization. But in
order to adapt to change a foundation from which to make change is needed.
This is usually called “governance.” But governance alone is not enough. A
strategy for adapting to change is required. This strategy needs to consider
not only technologies and customers, but also the broader mission of the ICT
function – why are we here?




                                                                                  7
Inverting The Balanced Scorecard Pushes Strategy Down Into The
          Organization To The Project Management Level

              Many speakers here will be talking about using Balanced
              Scorecard to implement strategy up and down the organization
              Our approach includes the above, but also the use of BSC to
              improve the performance of a project based organization
              This is a Program Management Office view of BSC rather than a
              CXO view
                This closes the gap between “vision” and
                “execution”
                Where should dollars be invested to achieve
                value?
                How can this delivery be measured?
                How can investments be connected to strategy
                as well as the tactical side of PM?

                                                                              8/38




Our approach to balanced Scorecard is most likely different than others. We
did not start with a broad business goal like – grow this company to a larger
size. Our goals started with the question “how can we provide more with
less?”

Since we live in a project based operation, the second question was “how
can we better deliver our projects to meet the strategic needs of our
customers?”

This was an inside out view of Balanced Scorecard.




                                                                                     8
Program Management View of Balanced Scorecard
                                                                 Performance metrics
                                                                 Actual cost
                                       Earned Value
                                        Earned Value




                  Performance
                   Performance           Project
                                          Project                           Risk
                                                                             Risk
                  Management
                   Management          Management
                                        Management                       Management
                                                                          Management


                 Balanced Scorecard                                      Risk related project data
                 Direction                                               Strategic data
                 Strategic metrics
                                          Lessons
                                           Lessons
                                          Learned
                                           Learned

                                      Strategy is a hypothesis
                                      Metrics are the data for
                                      testing the hypothesis


                                                                                                     9/38




The forces on project management are show here. Let’s take a quick tour for
those not familiar with government contracting performance management
practices. By the way these practices are applicable to any project
management environment not just DOE and DoD. Especially in the software
development world, where the question “when will we be done and how much
will it cost” is asked everyday.
•Performance management is our balanced scorecard. I’ll show one version
later in the presentation
•Earned value management is the core processes for managing projects. It
asks and answers the question what is the cost at completion, when will be
we be done, and what have you delivered in terms of value for the money
you’ve spent.
•Risk management is how adults do project management.
•Lesson learned is a core process improvement process. With looking back
and asking free and frank questions about improvements, moving forward is
difficult.




                                                                                                            9
Talking about project driven organizations means walking the walk
           as well.
           The Project Driven Organization
                                                                                 Strategy                                             Stakeholders
                                Balanced
                                Scorecard

                                                                                                                Objectives                                              Requirements

                            Governance
                                                       Methods


                      Business                                                                                                                                                                    Scope
                     Organization
                                                                                 Processes                                                   Deliverables


                                            Teams                                                              Portfolios
                   Activities
                                                                                                                                                             Milestones                                        Risks


                                                                                    Techniques



                                                                         Roles
                          Responsibilities
                                                                                                                                             Projects
                                                                                                             Resources

                                                                    Skills                                                                                             Models
                                                                                                                                                                                                          Budget



                                                                                                      Data
                                                                                                                                                     Costs
                          Locations
                                                                                                                            Applications                                  Earned Value


                                                                                                 Databases
                                   Hardware

                                                                                                                                     Tools                                               One Up Reviews
           Exec                                                                                               Standards
                                 Servers                 Desktops
            Entr
           PMO
           Apps
                                                    Telecomm                       Networks                                                                 Security
            All




                                                                                                                                                                                                                       10/38




First lets look at the processes involved in managing a project inside an IT
organization. What at first seems like a straight forward tasks of “get the
projects out the door on time, on budget,” involves many people and
processes.




                                                                                                                                                                                                                               10
One Critical Understanding Missing From Many Strategy Discussions Is
           – “What Is Strategy In The Context Of IT Delivery Projects?”

              Strategy creates fit among a firms activities
              The success of strategy depends on doing many things well, not
              just a few
              All things that are done well must operate within a close knit
              system
              If there is no fit, there is no strategy
              Management then becomes the search for
              operational excellence
              Improving operational excellence is
              necessary but it is not the same as strategy



                                                                               11/38




The approach to strategy usually starts with the Mickey Rooney school of
management from “Broadway Kids.” “Hey gang let’s put on a show.” Let’s go
get a strategy. This is clearly not the right approach, but it happens more than
you think.
First off the definition of “strategy” is not well understand in the IT domain.
People talk about architectural strategy, network deployment strategy, shared
services strategy.
Defining strategy in terms of hardware, software, and processes is not
strategy – it’s operational effectiveness. Confusing these two is a common
practice.




                                                                                       11
So What Is Strategy And How Can It Be Deployed In A Project
          Management Context?

              Operational effectiveness involves continual improvements that
              have no trade off opportunities
              The operational effectiveness agenda is the proper place for
              constant change, flexibility, and relentless efforts to achieve best
              practices
              The strategic agenda in the place for making clear tradeoffs and
              strengthening the fit between the business components
              Strategy involves the continual search for ways to reinforce and
              extend a firms position in the market place
                  This includes the IT “firm” within the business firm
                  As well as a department within the IT organization



                                                                                     12/38




The difference between strategy and operational effectiveness is critical to
the deployment of Balanced Scorecard and the management of projects that
fulfill the strategy.




                                                                                             12
Strategy Is About Creating Fit Among The Various Components,
           Participants, And Forces Driving An IT Organization

              Fit creates incentives and
              pressure to improve
              Poor fit means poor performance
              Weaknesses are exposed by this
              poor performance
              Increasing fit improves
              performance in other areas as
              well as at the source of the
              improvement
              Strategy is making a hypothesis about a desired outcome,
              constructing the measures to test the hypothesis, and
              deploying the experiment to test the hypothesis


                                                                            13/38




The concept of strategy as a hypothesis and the experiments to test the
hypothesis may be new to many. But this approach puts strategy in a
different light.
Strategy is not something you do then go off to execute the plan. It is a
continuous feedback process. Always testing the strategy with metrics
derived from projects.




                                                                                    13
A Framework For IT Strategy In The Absence Of Balanced
           Scorecard Fails To Answer Many Questions Needed For Success

            What ––is the system made of?
             What is the system made of?               Who ––does what relative to these
                                                        Who does what relative to these
            How ––does the system work?                system components?
                                                        system components?
             How does the system work?
            Where ––are the components of              When ––do things happen in the
                                                        When do things happen in the
             Where are the components of               system?
            the system located relative to one
             the system located relative to one         system?
            another?
             another?                                  Why ––are various system
                                                        Why are various system
                                                       choices being made?
                                                        choices being made?


                       What is the information systems strategy?
                        What is the information systems strategy?
                       How is the information technology strategy deployed?
                        How is the information technology strategy deployed?
                       Who owns is the information management strategy?
                        Who owns is the information management strategy?
                       Why is the organizational strategy seen as viable?
                        Why is the organizational strategy seen as viable?



                                                                                           14/38




One place to start building an IT strategy framework is with the following
structure.
By asking these questions, it search for strategy is started. Many of these
questions will not have answers in the beginning. But as the strategy
develops and the BSC evolves, answers will become for focused.




                                                                                                   14
There Are Four Elements Of IT Strategy That Must Be Present To
             Fully Assess The Connection Between Objectives And Projects

         Organizational Strategy – WHY                       Information Technology Strategy – HOW
         The wherefore and rational for the strategy         The mechanism of the strategy
         Organizational components – choose the structure    Scope – which technologies are to be formally
         or design, management control systems and formal    included in the information strategy.
         policies.                                           Architecture – the technology framework which
         Business Components – the corporate strategy        drives, shapes, and control the Information
         concerned with mission. Strategic business unit     technology strategy.
         strategy concerned with competitive advantage.

         Information Systems Strategy – WHAT                 Information Management Strategy – WHO
         The components of the strategy                      The participants in the strategy
         Alignment – identify the applications required to   Roles – who has what responsibility for information
         support the business strategy.                      resources and policies and actions.
         Opportunity – search for innovative uses of IT to   Relationships – how are relationships built between
         enable business to perform better.                  the CIO and others to assure success over time.




                                                                                                                   15/38




There are four elements of elements of an IT strategy show here.
1. Why
2. How
3. What
4. Who
Answering these questions is the starting point for building a strategy. But
   answering them alone is necessary but not sufficient. Turning these
   answers into actionable outcomes the sufficient part. Delivering on the
   actionable outcomes is the role of project and program management.




                                                                                                                           15
The BIG Question of Strategic Fit Becomes The Focus of the
           Alignment Process

               If strategy and structure must fit each other, then what is not
               stated is:
                   Which aspects are to fit with other aspects?
                   Business / Information relationships?
                   Information / Business relationships?
               The answer to these should be obvious, but the consequences of
               the answer needs to be understood:
                   The business strategy “drives” the IT Strategy
                   The IT Strategy drives the Technology Strategy
                   A loop must be created between the technology strategy and the
                   business strategy before any measurable value can be created.



                                                                                    16/38




The real question though is how to define “fit” in terms of strategy.
How does the IT strategy “fit” with other business strategies?
What if the other business units don’t have a strategy?
What if other business units don’t really know what you’re talking about when
you speak of strategy?




                                                                                            16
Balanced Scorecard And Project Management Are Natural “Soul
         Mates” In An IT Organization, But Connecting Them Is Difficult

             Balanced Scorecard provides a strategy focused view of the IT
             operation
             Projects and Project Management provide a tactical view of the IT
             operation
             Putting these two together creates a synergy not found in the
             individual views
                 Tactics enable the fulfillment of strategy
                 Strategy validates tactical decisions




                                                                             17/38




By combining Balanced Scorecard and Project Management strategy and
tactics can be combined




                                                                                     17
Project Management Is More Than Managing Projects, It’s About
Managing The Right Projects, And Dropping The Wrong Ones

   Traditional view of a “project”
        Defined start and end
        Defined resources, cost, and delivered value
        Define the customer, technology, and delivery processes
   Balanced Scorecard view of a “project”
        What objective of the strategy does this project support?
        If the project were implemented, what goals would be fulfilled?
        When will the cost of the project be earned back by a specific
        objective in the strategy?
   These questions and their answers are also found in project
   portfolio management


                                                                          18/38




                                                                                  18
Project Portfolio Management Is A Continuous Process Of
     Assessment, Corrections To Plans, And Reassessment

                             Identification
                              Identification
                              • •Needs
                                  Needs
                              • •Source of ideas
                                  Source of ideas




Timing
 Timing                              Project
                                      Project          Evaluation
                                                        Evaluation
 • •Competitiveness
     Competitiveness                Portfolio
                                     Portfolio
                                                        • •Feasibility
                                                            Feasibility
 • •Resource Availability
     Resource Availability                              • Benefits
 • •Logical sequence              Management
                                   Management
                                                          • Benefits
                                                        • Evaluation Criteria
     Logical sequence                                     • Evaluation Criteria




                             Selection
                              Selection
                              • Performance Metrics
                               • Performance Metrics
                              • Strategy connection
                               • Strategy connection




                                                                                  19/38




                                                                                          19
Project Portfolio Management Is An “Implementation Process,” But
Alone It Is Not Sufficient To Answer The Strategy Questions

   PPM has many of the tools to answer the previous questions
   PPM alone is not sufficient to assure success
        Project selection criteria are typically financial and technical
        Strategic impact analysis is needed as well
   What are the units of measure of the “strategic impact?”
        Economic value added?
        “Real options” exercisable value?
        Market opportunities?
   The business situation defines the units of measure
   But most importantly connecting strategy and tactics can be done
   through projects


                                                                           20/38




                                                                                   20
Projectizing IT Organizations Is Harder Than It Looks, Everyone
Has “Enlightened Self Interest” For The Use Of Their Budget

    The curse of the “level of effort” project
         “Train watching” is a common term
         As time passes resources are consumed, services delivered, but
         delivered value is not always measured
    How to measure “value” of a project
         Expected Monetary Value (EMV)
         Project “profit,” ROI, IRR, etc.
         Opportunity costs
    These all have static monetary units of measure with little or no
    connection to strategy
         It’s the interaction between “value” and ”strategy” that must be
         evaluated


                                                                            21/38




                                                                                    21
What Is The “Value” Of Fulfilling A Specific Strategy And How Can
This Value Be Monetized In The Same Units As Development Costs?

   There are many ways of measuring “value”
        Expected Monetary Value         Return On Assets
        Earned Value                    Payback Period
        Real Options                    Return On Investment
        Internal Rate Of Return         Economic Value Added
   All these methods are useful, but care needs to be taken not to
   put too much “faith” in the absolute numbers
   The “value” aspects not only need to fit the strategic needs, they
   need to be acceptable to both the finance team as well as the
   customers




                                                                        22/38




                                                                                22
Our Method Of Measuring “Value” Involves Discovering The Expected
Cost Of The Project With A Degree Of Certainty: Earned Value

 $1,000K                            Authorized Budget = $1,000K
                                                                       This is a simple project in which the first
                                                                        This is a simple project in which the first
                                                                       reporting period has completed.
                                                                        reporting period has completed.
   $750K                                                               $300K was planned to be spent, $300K
                                                                        $300K was planned to be spent, $300K
                                                                       was actually spent, but only $200K of
                                                                        was actually spent, but only $200K of
            Planned Cost = BCWS= $300K
                                                                       physical progress has been made.
                                                                        physical progress has been made.
   $500K                                                               In the traditional project management
                                                                        In the traditional project management
                                                                       method, “we’ve spent to our plan,” so
                                                                        method, “we’ve spent to our plan,” so
                                     Actual Cost = ACWP = $300K        we’re right on track. We’re OK.
                                                                        we’re right on track. We’re OK.
   $250K                             Earned Value = BCWP = $200K       In EV “we’ve spent to plan, but under–
                                                                        In EV “we’ve spent to plan, but under–
                                                                       delivered, by $100K. We’re in trouble.
                                                                        delivered, by $100K. We’re in trouble.
                1               2                 3                4   Now we need to increase our efficiency
                                                                        Now we need to increase our efficiency
                                                                       just to get back on track and increase even
                                                                        just to get back on track and increase even
           Traditional Project Management
           Traditional Project Management                              more to stay ahead.
                                                                        more to stay ahead.
                                                                       By reducing the reporting period to finer
                                                                        By reducing the reporting period to finer
                                                                       and finer granularity, software
                                                                        and finer granularity, software
               Planned Cost = $300K                   Variance from    development methods like Extreme
                                                                        development methods like Extreme
                                                                       Programming and SCRUM can be laid
                                                                        Programming and SCRUM can be laid
                Actual Costs = $300K                  Plan = ($0K)     over the Earned Value system. Adding
                                                                        over the Earned Value system. Adding
                                                                       Testable requirements to these methods
                                                                        Testable requirements to these methods
                                                                       re-connects EV with software
                                                                        re-connects EV with software
           Earned Value Project Management
           Earned Value Project Management                             development, closing the loop between
                                                                        development, closing the loop between
                                                                       traditional and agile management
                                                                        traditional and agile management
                                                                       processes.
                                                                        processes.
Planned Cost = $300K
                                SV = BCWP – BCWS: Schedule variance from Plan = (–$100K)
Earned Value = $200K
                                CV = BCWP – ACWP: The true cost variance = (–$100K)
 Actual Cost = $300K


                                                                                                               23/38




                                                                                                                       23
Our Balanced Scorecard, Based On A Strategy Of “Going Out Of
Business” On December 15th, 2005

   Getting all participants accountable for the outcome is critical
        Strategy is developed both top down and bottom up
        Matrixed approach to projects, portfolios, and metrics – not
        dictated by management but collaborative development
   Projectizing all activities with specific measurements creates a
   focused team, but metrics must match the underlying behavior of
   the process
        Bottom up cost and schedule estimates
        Deliverables management continuous rather than stages




                                                                       24/38




                                                                               24
Turning Strategy Into Tactics Connects The Strategic Planning Process
With The Delivery On That Strategy Using the PMO
                                                                                                    The Strategy Focused
                                                                                                       IT Organization



                             Mobilization Phase
Initiate the Process of Change – Gain Consensus and Momentum from Participants


                                                                Migration Phase
                                      Create Focus – Create Focus and Establish New Performance Culture


                                                                                      Management Phase
                                                           Institutionalize Change – Deploy Changes and New Management Processes
                                                                                                                                                                        BALANCED PROJECT
                                                                                                                                                                        MANAGEMENT CYCLE
   Strategies                   Objectives                    Measures                        Targets                    Initiatives
                                                                                                                                                                          Business Case

            Strategic                       Critical Success                 Performance                     Performance
            Objectives                           Factors                       Drivers                        Indicators
                                                                                                                                                                        Project Objectives

                                      Balanced Scorecard                                                                   PMO
       Business                      Project                  Process                        Growth                                                                   Critical Success Factors
                                                                                                                           EVMS
       Outcome                       Needs                  Improvement                      Training

                                                                                                                                                                       Performance Metrics
                             Balanced Scorecard Database                                                                  Proj Srvr                                   (Drivers and Indicators)
   Budget  Customer   CSS      SQA      SNO      Skill                                                                    Project
  Measures Measures Measures Measures Measures Measures                                                                  Portfolio(s)                                                            PROJECT PLANNING
                                                                                                                                                                       Targets and Budgets       AND BUDGETING
                                                                                                                                                   Project Managers

                                                             Participants
                                                                                                                                                                      Project Implementation
           IT                      Functional                                                                             Project                                                                PERFORMANCE AND
                                                                  CRMs                      Supervisors                                                                                          APPRAISAL PROCESS
       Directors                   Managers                                                                              Managers                  Internal and
                                                                                                                                                   External           Performance Evaluation
                                                                                                                                                   Communications

                                                                             Dec 15, 2002                 Jan 30, 2003              Mar 31, 2003
                                                                                                                                                                          Value Delivery




                                                                                                                                                                                                              25/38




                                                                                                                                                                                                                      25
Assembling The Components Of Strategy And Tactics

      Turning the strategy into projects requires a project oriented
      organization
      Project organizations start with changing the role of the functional
      managers
          Self directed teams
          Project Manager led teams
          Functional manager led teams = level of effort teams
      Cascading strategy to the functional managers
          Ownership of objectives now a a low level
          Roll up the objectives from the bottom
          Combine top down and bottom up



                                                                         26/38




                                                                                 26
Organizing Around “Project Driven” Processes Means A Matrix Structure
With Teams, Functional Managers, And Project Management

Balanced Score Card + Portfolios + Teams = High Performance Organization

                                   Business Domain
                                                                                                                                                                          Operations
                                                                                                                                                                                                                                                         Manager
                                                                                                                                                                                                                                                        (Caterham)




                                        IT Management
                                                              Business Units                                                                         Portfolio                                               Architecture              Business                    Policy &                                           Purchasing
                                                                                                                                                                                                                                                                                                                                           Project
                                                                                                                                                                                                                                                                                                                                                            Administration
                                                                                                                                                                              IT Leadership                                           Development                Administration            Governance                                    Accounting
                                                                                                                                                    Management                                                Controls                                                                                                 (Murray)                              (Bontempo)
                                               Customer                                                                                                                                                                                                                                                                                 (Ploughman)




                                                               Communications




                                                                                     Stewardship
                                                                 Enterprise
                                               Advisory




                                                                                                   Services
                                                                                                   Shared
                                                                                        Data
                                                Group                                                                                               Hittelman
                                                (CAG)                                                                                                                     Caterham Oshinski
                                                                                                                                                      Martin                                                   Alleman                                                Guthner                Alleman
                                                                                                                                                                          Alleman   Guthner                                             Oshinski
                                                                                                                                                      Radley                                                   Guthner                                               Bontempo                Oshinski
                                                                                                                                                                          Barefield Hittelman                                            Alleman
                                                                                                                                                    Henderson                                                  Oshinski                                                 Gwin                 Barefield
                                                                                                                                                                          Radley    Martin                                               Guthner
                                                                                                                                                      Conan                                                    Barefield                                             Teegarden              Henderson
                                                                                                                                                                          Conan     Swanson                                             Caterham
                                                                                                                                                     Barefield                                                  Martin                                               Ploughman               Guthner
                                                                                                                                                                          Teegarden Henderson
                                                                                                                                                     Swanson


                                          Senior Management   PMO                                             Enterprise
                                              Managing Dir                                                        Applications
                                                                       Architecture &
                                                                                                                  Management                                                                       Manager                                                       CTO                                                                                    Manager
                                                                        Governance                                                                                                                (Alleman)                                                    (Guthner)                                                                               (Oshinski)
                                             Business Dev
Customer & Stakeholder Community




                                                 CTO                      Project &
                                                                                                                  Infrastructure
                                                                          Portfolio
                                                                                                                  Management
                                            Program Mgmnt                Management                                                                                                                                                    Safety              Telecommunications       Administration       Deputy CTO                     Applications   Business       Customer
                                                                                                                                                                                                                                      (Lewis)                    (Conan)              (Gwinn)             (Barefield)                     Solutions    Solutions     Relationship
                                                                                                              Enterprise                                                                                                                                                                                                                (Henderson)    (Martin)       Managers




                                                                                                                                                                                                                                                                                         Network            Cyber            Server
                                                                                                                                                                                                     SQA                      CM                CSS            Telecommunications
                                                                                                                                                                                  PMO                                                                                                   Operations         Security        Operations
                                                                                                                                                                                                   (Trivett)                (Simon)              (3)                (Lindsey)
                                                                                                                                                                                                                                                                                        (Goldberg)         (Weber)          (Russo)
                                                Vision                           Mission                              Culture

                                                                                                                                                                                                                                                                                         Network            Cyber           Server      Applications   Business
                                                                                                                                                                                                 SQA/SV&V                    CM                 CSS            Telecommunications
                                                                                                                                                                                                                                                                                        Operations         Security        Operations    Solutions     Solutions
                                                                                                                                                                                                   Staff                     Staff              Staff                 Staff
                                                                                                                                                                                                                                                                                          Staff             Staff            Staff         Staff         Staff




                                                                                                                                                                                      Project Delivery Team

                                                                                                                                   Initiatives             Portfolio(s)
                                                                                                                                                                                     Project Delivery Team
                                                                                                                    Measures
                                                                                                                                    Initiative(s)
                                                                                                                                                                                      Project Delivery Team
                                                                                                                                                           Portfolio(s)
                                              Strategies                        Objectives                                                                                           Project Delivery Team

                                                                                                                                    Initiative(s)
                                                                                                                                                                                      Project Delivery Team

                                                                                                                     Targets                               Portfolio(s)
                                                                                                                                                                                     Project Delivery Team



                                                                                                                                                                                  Individual Business Units
                                       Balanced Scorecard

                                                                                                                                                                                       Individual Business Units




                                                                                                                                                                                                                                                                                                                                                                                    27/38




                                                                                                                                                                                                                                                                                                                                                                                            27
Balanced Scorecard And Project Management Can Be Blended Together
To Build A Powerful Tool For Managing IT Projects

      The Balanced Scorecard components are necessary but not
      always sufficient for success
      Matrix of components
          Strategy map – tells the strategy story in one page
          Objectives – describes the deliverables from the strategy
          Measures – indicators of success
          Targets – goals
          Initiatives – collections of work efforts
          Projects – tactical work packages




                                                                      28/38




                                                                              28
The Hard Part Is When We’re Asked To Manage Projects That
Don’t Fulfill A Strategy

   Connecting project costs with strategic value is critical
        Two different units of measure
        Two different spheres of influence – one looks outward, one looks
        inward
   Making visible the project’s “value” to the strategy
   Making the “value” of a project visible beyond cost and schedule
   One approach is to use “earned value” to manage IT projects
   EV is commonly found in construction, aerospace and
   government contracting environments
        But in IT development?
   The Balanced Scorecard is the place to start as well as end


                                                                            29/38




                                                                                    29
Alignment Means “Actions Have Consequences”

                    Alignment Actions     Alignment Consequences
      Full engagement with the            Servicing the customer is a
      “customers” at the detailed level   “strategy”
      Aligning in “stages” by sorting     Identifying the value of each
      out “going forward” applications    application
      Shared strategic objectives that    Capturing needs is a continuous
      start with the “customers” needs    process
      Short–term tactical success can     Continuous building on success
      mean long–term strategic            is a difficult and fulltime job
      success
      Knowing about the business,         Having the customer “inside” the
      but not making the business         process, rather than as an
      decisions, this belongs to the      external source of information.
      “customers”



                                                                             30/38




                                                                                     30
Our Balanced Scorecard Follows

      This is a “traditional” Balanced Scorecard
          Four levels
          Bubbles, but no connecting lines of a map (too confusing)
          Some partitioning of functions on a horizontal scale
      There are other ways to represent the BSC
          Simple lists with metrics and goals
          Quadrants with everything on one page
      A current way is to list the objectives in a table, with metrics
          Assign portfolios of projects
          Cascade the Scorecard down to the functional manager level
          Tie “every thing” to an objective even the level of effort projects


                                                                                31/38




                                                                                        31
“Do the right things, do them well, do them with less, to…”



 Business
  Results
                        ……reduce overall
                        ……reduce overall                          …enable profitable
                                                                  …enable profitable                        …enable firm to accelerate
                                                                                                            …enable firm to accelerate
                       operating costs -- R2
                       operating costs R2                          operations -- R1
                                                                   operations R1                             market deployment -- R3
                                                                                                             market deployment R3

Expectations                            Competency
                                        Competency                      Credibility                    Contribution
                                                                                                       Contribution
  Project


                         “Keep my
                          “Keep my                   “Manage to
                                                      “Manage to                “Understand my              “Implement timely and cost-
                                                                                 “Understand my              “Implement timely and cost-
                     systems running”
                     systems running”              corporate goals”
                                                   corporate goals”              operation” -- E3              effective solutions” -- E4
                                                                                  operation” E3                effective solutions” E4
                            -- E1
                               E1                        -- E2
                                                            E2

                         Operational Excellence
                         Operational Excellence                            Project // IT Alignment
                                                                           Project IT Alignment                  Solutions Leadership
                                                                                                                 Solutions Leadership
                          Reduce the cost of
                           Reduce the cost of                         Provide appropriate technology to
                                                                      Provide appropriate technology to               Provide innovative
                                                                                                                      Provide innovative
                        providing services -- P1
                        providing services P1                               enable success -- P2
                                                                             enable success P2                          solutions -- P3
                                                                                                                        solutions P3
Internal Processes




                                                    Deliver solutions
                                                    Deliver solutions                      Manage
                                                                                            Manage                       Leverage
                                                                                                                          Leverage
                         Improve
                          Improve                                                     requirements -- P7
                                                    on schedule -- P6
                                                    on schedule P6                     requirements P7                knowledge and
                                                                                                                      knowledge and
                      processes for
                      processes for
                        efficiency                                                                                  best practices -- P10
                                                                                                                    best practices P10
                        efficiency
                       and quality --
                       and quality                     Centralize IT
                                                       Centralize IT                  Enhance customer
                                                                                      Enhance customer
                            P4
                             P4                      resources -- P5
                                                      resources P5                    relationships -- P9
                                                                                       relationships P9

                                                      Strategically deploy services -- P8
                                                      Strategically deploy services P8
People and




                       Develop and
                        Develop and                                                    Recognize team
                                                                                        Recognize team           Provide employees with
                                                                                                                  Provide employees with
  Tools




                                               Build a high performance
                                               Build a high performance
                       retain critical
                        retain critical                                                  and individual
                                                                                         and individual          the tools and knowledge
                                                                                                                  the tools and knowledge
                                                      culture -- S2
                                                      culture S2
                         skills -- S1
                          skills S1                                                    performance -- S3
                                                                                       performance S3                  they need -- S4
                                                                                                                        they need S4




                                                                                                                                            32/38




                                                                                                                                                    32
Lessons Learned From A “Fresh” Assessment Of Our Current
Balanced Scorecard – Continued Training And Consulting Is Needed

   Some of the goals are hard to create metrics for
        “Manage requirements?”
        Who gets to say we’re managing requirements?
   The customer wording is too soft at times, since the metrics for
   satisfaction are hard to come by in our environment
   “Strategically deploy services”
        This is a tautology
   “Deliver solutions on schedule”
        This is easy, and having a program office makes it easier
   “Keep my systems running”
        This can be measured everyday


                                                                      33/38




                                                                              33
The Risks To This Approach Are Numerous,
Our Experience Includes …

   Lack of time for the decision makers to focus on strategy
       Having strategy sessions on a continuous basis is difficult
       Running the business always comes first
   Confusion between operational efficiency and strategy
       This is a continual problem
       Always ask “do I have options?” if so then it’s strategy
   Difficulty in creating well defined metrics and connecting them to
   deliverables
       Scalar metrics with defined “units of measure”
   Cascading the objectives down to the staff that can deliver the
   results
       This is the hardest and where there is the most resistance

                                                                        34/38




                                                                                34
The Risks To This Approach Are Numerous,
Our Experience Includes …

   Once the strategy has been defined, loosing the picture focus and
   delving into the details
        Continuous re-visiting of the strategy to test the hypothesis
        Adjusting metrics and measures to increase the confidence in the
        hypothesis tests
   Becoming enamored with the “pretty pictures, charts and graphs”
        The real measure is the improvement in the operational
        effectiveness of the organization
        This is the other half of strategy that needs to be delivered as well
        if not better
   Facing the reality that this is much harder than it looks
        Strong convictions are needed to overcome objections
        In the end delivery of the results MUST be done

                                                                                35/38




                                                                                        35
The Balanced Scorecard School Of Management Is Not For The
Faint Of Heart

   The individuals and teams should:
       Be committed to making the scorecard process work across all
       levels of the organization
           Buy-in has to be gained up and down the organization
           Keeping the commitment is a full time job
       Seek to close any gaps that open in the process in the same way
       they manage their daily activities
           Make BSC a “project” like any other
           Plans, budget, and deliverables
       Understand that without the commitment and dedication, not only
       will Balanced Scorecard fail, the underlying business process will
       suffer as well



                                                                            36/38




                                                                                    36
The Balanced Scorecard School Of Management Is Not For The
Faint Of Heart …

   The scorecard should:
       Measure performance against goals
       Determine if the goals are appropriate
       Determine if the strategy or measures should be changed
       Provide direct measurable outcomes traceable to the actions of
       individuals and teams
   These measures and metrics should
       Have scalar units of measure: dollars, defects/1000, percentiles,
       etc.
       Have metrics that are first order derivatives from the work process:
       quality, response time, budget compliance
       Have independent variables that can be controlled which are
       connected to the dependent variables

                                                                          37/38




                                                                                  37
A Final Thought

    “One of the most dangerous forms of
    human error is forgetting what one is
    trying to achieve.”
    – Paul Nitze




                                            38

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Using balanced scorecard to build a project focused org (no logo)

  • 1. Using Balanced Scorecard to Build a Project Focused IT Organization Driving high performance teams with Balanced Scorecard and a Program Management Office Thank you for the invitation to speak today on Balanced Scorecard and project management 1
  • 2. Our Customer Is Not Your Normal Commercial Business Producing Household Items, Consumer Products, Or Business Equipment The Nuclear Weapons Complex (NWC) is a nationwide group of government–owned and contractor operated laboratories and production plants operated by the National Nuclear Security Administration under the U.S. Department of Energy. Rocky Flats Environmental Technology Site (RFETS) was one of those plants. It was shut down in 1989 in order to bring it in line with environmental regulations. It never restarted Clean up and closure has been its mission since then This effort has been managed by Kaiser–Hill Company LLC Closure is scheduled for late 2005 2/38 Much of the discussion of Balanced Scorecard is around improvements in profitability, market share, share holder value and the like. We have some of those metrics, but before that comes the mission of closing a former nuclear weapons site with a fixed budget, unknown technical risks, and the spot light of the government and the public stakeholders. 2
  • 3. Rocky Flats Environmental Technology Site, Golden Colorado Rocky Flats Environmental Technology Site (RFETS) is located along Colorado Highway 93 between Golden and Boulder. It is a pristine piece of the front range, surrounded by Metro Denver, and its suburbs. 3
  • 4. The Nuclear Weapons Complex Sites Which Produced “Devices” From WWII To The Late 1980’s. The Cleanup Is Now The National Priority 4/38 Rocky Flats is one of 114 former and active weapons sites in the continental United States. Cleanup of these sites is now the primary mission of the Department of Energy. The National Nuclear Security Administration (NNSA) budget for FY 04 is $8.835 Billion. The budget for Environmental Management (EM) is $7.2 Billion. Since inception in 1989, $60 Billion has been spent without a corresponding reduction in risk. Prior to 2001, $220 Billion was programmed for cleanup. Accelerated cleanup will save $50 Billion to $100 Billion (as a stretch goal). Of all this our puny contract is funded to the tune of $663,959,000 for FY 04. 4
  • 5. A Distributed Production and Assembly Systems has Created A Distributed Cleanup Problem, Without a Shared Strategy at the IT Level 5/38 Many states, counties, and cities have a vested interest in both cleaning up these sites as well as preserving the job base created by the Weapons Complex. 5
  • 6. A Quick Background Of Our Business Environment, Clients And Business Model CH2M HILL is a $2.2B project completion services firm Our current engagement is a $12M annual IT services contract with the Department of Energy We provide information and communication technology (ICT) services to Rocky Flats Environmental Technology Site The closure mission supports D&D efforts for all waste clean up All activities are mission critical Steady reduction in budget and staff in support of closure is our “normal” business environment Closure projects have accelerated cost reduction budgets until they reach ZERO Our goal is to turn Rocky Flats into dirt, prairie dogs, and 10TB of data 6/38 I come to Balanced Scorecard not as a business executive but as a Program Management Officer My role in our IT organization is to turn our strategy into actionable outcomes. I participate in the development of strategy as a member of the executive management team. In the end though the PMO is on the delivery end of the objectives, portfolios and projects that make up the portfolios. Our work environment is unique from the experience of most of you here. Our business is to go out of business – we manage the IT processes for DOE weapons plant closure projects. There 114 of these sites in the continental US, ranging from 650 square miles to small rooms in the basements of university physics departments. These projects are like construction projects but in reverse. All the buildings, nuclear and chemical wastes, all the infrastructure, and any remnants of the site are removed, shipped to various sites or disposed of in some way. For our site at Rocky Flats all that will be left in 2005 is 6,500 acres of clean dirt, prairie dogs, and 10 TB of data. 6
  • 7. Information and Communication Technology (ICT), Balanced Scorecard, and Program Management ICT provides Server and network operations Applications Desktop support Telecommunications Core ICT strategies Use technology in place of labor Never be an impediment to progress toward site closure Withdraw services that follow closure processes 7/38 The connection between our ICT operations at Rocky Flats and other closure sites and Balanced Scorecard involves our mission – close the site with the least cost, fastest schedule, without injuring or killing anyone, and without being on the critical path for any other project task. This goal could easily be met with simple seat of the pants project management and maintenance and operations IT processes. The problems arise when our customers – those doing the physical removal of the site materials – come into the picture. Like any real construction project, changing requirements is an everyday occurrence. Adapting to change is the mantra of any IT organization. But in order to adapt to change a foundation from which to make change is needed. This is usually called “governance.” But governance alone is not enough. A strategy for adapting to change is required. This strategy needs to consider not only technologies and customers, but also the broader mission of the ICT function – why are we here? 7
  • 8. Inverting The Balanced Scorecard Pushes Strategy Down Into The Organization To The Project Management Level Many speakers here will be talking about using Balanced Scorecard to implement strategy up and down the organization Our approach includes the above, but also the use of BSC to improve the performance of a project based organization This is a Program Management Office view of BSC rather than a CXO view This closes the gap between “vision” and “execution” Where should dollars be invested to achieve value? How can this delivery be measured? How can investments be connected to strategy as well as the tactical side of PM? 8/38 Our approach to balanced Scorecard is most likely different than others. We did not start with a broad business goal like – grow this company to a larger size. Our goals started with the question “how can we provide more with less?” Since we live in a project based operation, the second question was “how can we better deliver our projects to meet the strategic needs of our customers?” This was an inside out view of Balanced Scorecard. 8
  • 9. Program Management View of Balanced Scorecard Performance metrics Actual cost Earned Value Earned Value Performance Performance Project Project Risk Risk Management Management Management Management Management Management Balanced Scorecard Risk related project data Direction Strategic data Strategic metrics Lessons Lessons Learned Learned Strategy is a hypothesis Metrics are the data for testing the hypothesis 9/38 The forces on project management are show here. Let’s take a quick tour for those not familiar with government contracting performance management practices. By the way these practices are applicable to any project management environment not just DOE and DoD. Especially in the software development world, where the question “when will we be done and how much will it cost” is asked everyday. •Performance management is our balanced scorecard. I’ll show one version later in the presentation •Earned value management is the core processes for managing projects. It asks and answers the question what is the cost at completion, when will be we be done, and what have you delivered in terms of value for the money you’ve spent. •Risk management is how adults do project management. •Lesson learned is a core process improvement process. With looking back and asking free and frank questions about improvements, moving forward is difficult. 9
  • 10. Talking about project driven organizations means walking the walk as well. The Project Driven Organization Strategy Stakeholders Balanced Scorecard Objectives Requirements Governance Methods Business Scope Organization Processes Deliverables Teams Portfolios Activities Milestones Risks Techniques Roles Responsibilities Projects Resources Skills Models Budget Data Costs Locations Applications Earned Value Databases Hardware Tools One Up Reviews Exec Standards Servers Desktops Entr PMO Apps Telecomm Networks Security All 10/38 First lets look at the processes involved in managing a project inside an IT organization. What at first seems like a straight forward tasks of “get the projects out the door on time, on budget,” involves many people and processes. 10
  • 11. One Critical Understanding Missing From Many Strategy Discussions Is – “What Is Strategy In The Context Of IT Delivery Projects?” Strategy creates fit among a firms activities The success of strategy depends on doing many things well, not just a few All things that are done well must operate within a close knit system If there is no fit, there is no strategy Management then becomes the search for operational excellence Improving operational excellence is necessary but it is not the same as strategy 11/38 The approach to strategy usually starts with the Mickey Rooney school of management from “Broadway Kids.” “Hey gang let’s put on a show.” Let’s go get a strategy. This is clearly not the right approach, but it happens more than you think. First off the definition of “strategy” is not well understand in the IT domain. People talk about architectural strategy, network deployment strategy, shared services strategy. Defining strategy in terms of hardware, software, and processes is not strategy – it’s operational effectiveness. Confusing these two is a common practice. 11
  • 12. So What Is Strategy And How Can It Be Deployed In A Project Management Context? Operational effectiveness involves continual improvements that have no trade off opportunities The operational effectiveness agenda is the proper place for constant change, flexibility, and relentless efforts to achieve best practices The strategic agenda in the place for making clear tradeoffs and strengthening the fit between the business components Strategy involves the continual search for ways to reinforce and extend a firms position in the market place This includes the IT “firm” within the business firm As well as a department within the IT organization 12/38 The difference between strategy and operational effectiveness is critical to the deployment of Balanced Scorecard and the management of projects that fulfill the strategy. 12
  • 13. Strategy Is About Creating Fit Among The Various Components, Participants, And Forces Driving An IT Organization Fit creates incentives and pressure to improve Poor fit means poor performance Weaknesses are exposed by this poor performance Increasing fit improves performance in other areas as well as at the source of the improvement Strategy is making a hypothesis about a desired outcome, constructing the measures to test the hypothesis, and deploying the experiment to test the hypothesis 13/38 The concept of strategy as a hypothesis and the experiments to test the hypothesis may be new to many. But this approach puts strategy in a different light. Strategy is not something you do then go off to execute the plan. It is a continuous feedback process. Always testing the strategy with metrics derived from projects. 13
  • 14. A Framework For IT Strategy In The Absence Of Balanced Scorecard Fails To Answer Many Questions Needed For Success What ––is the system made of? What is the system made of? Who ––does what relative to these Who does what relative to these How ––does the system work? system components? system components? How does the system work? Where ––are the components of When ––do things happen in the When do things happen in the Where are the components of system? the system located relative to one the system located relative to one system? another? another? Why ––are various system Why are various system choices being made? choices being made? What is the information systems strategy? What is the information systems strategy? How is the information technology strategy deployed? How is the information technology strategy deployed? Who owns is the information management strategy? Who owns is the information management strategy? Why is the organizational strategy seen as viable? Why is the organizational strategy seen as viable? 14/38 One place to start building an IT strategy framework is with the following structure. By asking these questions, it search for strategy is started. Many of these questions will not have answers in the beginning. But as the strategy develops and the BSC evolves, answers will become for focused. 14
  • 15. There Are Four Elements Of IT Strategy That Must Be Present To Fully Assess The Connection Between Objectives And Projects Organizational Strategy – WHY Information Technology Strategy – HOW The wherefore and rational for the strategy The mechanism of the strategy Organizational components – choose the structure Scope – which technologies are to be formally or design, management control systems and formal included in the information strategy. policies. Architecture – the technology framework which Business Components – the corporate strategy drives, shapes, and control the Information concerned with mission. Strategic business unit technology strategy. strategy concerned with competitive advantage. Information Systems Strategy – WHAT Information Management Strategy – WHO The components of the strategy The participants in the strategy Alignment – identify the applications required to Roles – who has what responsibility for information support the business strategy. resources and policies and actions. Opportunity – search for innovative uses of IT to Relationships – how are relationships built between enable business to perform better. the CIO and others to assure success over time. 15/38 There are four elements of elements of an IT strategy show here. 1. Why 2. How 3. What 4. Who Answering these questions is the starting point for building a strategy. But answering them alone is necessary but not sufficient. Turning these answers into actionable outcomes the sufficient part. Delivering on the actionable outcomes is the role of project and program management. 15
  • 16. The BIG Question of Strategic Fit Becomes The Focus of the Alignment Process If strategy and structure must fit each other, then what is not stated is: Which aspects are to fit with other aspects? Business / Information relationships? Information / Business relationships? The answer to these should be obvious, but the consequences of the answer needs to be understood: The business strategy “drives” the IT Strategy The IT Strategy drives the Technology Strategy A loop must be created between the technology strategy and the business strategy before any measurable value can be created. 16/38 The real question though is how to define “fit” in terms of strategy. How does the IT strategy “fit” with other business strategies? What if the other business units don’t have a strategy? What if other business units don’t really know what you’re talking about when you speak of strategy? 16
  • 17. Balanced Scorecard And Project Management Are Natural “Soul Mates” In An IT Organization, But Connecting Them Is Difficult Balanced Scorecard provides a strategy focused view of the IT operation Projects and Project Management provide a tactical view of the IT operation Putting these two together creates a synergy not found in the individual views Tactics enable the fulfillment of strategy Strategy validates tactical decisions 17/38 By combining Balanced Scorecard and Project Management strategy and tactics can be combined 17
  • 18. Project Management Is More Than Managing Projects, It’s About Managing The Right Projects, And Dropping The Wrong Ones Traditional view of a “project” Defined start and end Defined resources, cost, and delivered value Define the customer, technology, and delivery processes Balanced Scorecard view of a “project” What objective of the strategy does this project support? If the project were implemented, what goals would be fulfilled? When will the cost of the project be earned back by a specific objective in the strategy? These questions and their answers are also found in project portfolio management 18/38 18
  • 19. Project Portfolio Management Is A Continuous Process Of Assessment, Corrections To Plans, And Reassessment Identification Identification • •Needs Needs • •Source of ideas Source of ideas Timing Timing Project Project Evaluation Evaluation • •Competitiveness Competitiveness Portfolio Portfolio • •Feasibility Feasibility • •Resource Availability Resource Availability • Benefits • •Logical sequence Management Management • Benefits • Evaluation Criteria Logical sequence • Evaluation Criteria Selection Selection • Performance Metrics • Performance Metrics • Strategy connection • Strategy connection 19/38 19
  • 20. Project Portfolio Management Is An “Implementation Process,” But Alone It Is Not Sufficient To Answer The Strategy Questions PPM has many of the tools to answer the previous questions PPM alone is not sufficient to assure success Project selection criteria are typically financial and technical Strategic impact analysis is needed as well What are the units of measure of the “strategic impact?” Economic value added? “Real options” exercisable value? Market opportunities? The business situation defines the units of measure But most importantly connecting strategy and tactics can be done through projects 20/38 20
  • 21. Projectizing IT Organizations Is Harder Than It Looks, Everyone Has “Enlightened Self Interest” For The Use Of Their Budget The curse of the “level of effort” project “Train watching” is a common term As time passes resources are consumed, services delivered, but delivered value is not always measured How to measure “value” of a project Expected Monetary Value (EMV) Project “profit,” ROI, IRR, etc. Opportunity costs These all have static monetary units of measure with little or no connection to strategy It’s the interaction between “value” and ”strategy” that must be evaluated 21/38 21
  • 22. What Is The “Value” Of Fulfilling A Specific Strategy And How Can This Value Be Monetized In The Same Units As Development Costs? There are many ways of measuring “value” Expected Monetary Value Return On Assets Earned Value Payback Period Real Options Return On Investment Internal Rate Of Return Economic Value Added All these methods are useful, but care needs to be taken not to put too much “faith” in the absolute numbers The “value” aspects not only need to fit the strategic needs, they need to be acceptable to both the finance team as well as the customers 22/38 22
  • 23. Our Method Of Measuring “Value” Involves Discovering The Expected Cost Of The Project With A Degree Of Certainty: Earned Value $1,000K Authorized Budget = $1,000K This is a simple project in which the first This is a simple project in which the first reporting period has completed. reporting period has completed. $750K $300K was planned to be spent, $300K $300K was planned to be spent, $300K was actually spent, but only $200K of was actually spent, but only $200K of Planned Cost = BCWS= $300K physical progress has been made. physical progress has been made. $500K In the traditional project management In the traditional project management method, “we’ve spent to our plan,” so method, “we’ve spent to our plan,” so Actual Cost = ACWP = $300K we’re right on track. We’re OK. we’re right on track. We’re OK. $250K Earned Value = BCWP = $200K In EV “we’ve spent to plan, but under– In EV “we’ve spent to plan, but under– delivered, by $100K. We’re in trouble. delivered, by $100K. We’re in trouble. 1 2 3 4 Now we need to increase our efficiency Now we need to increase our efficiency just to get back on track and increase even just to get back on track and increase even Traditional Project Management Traditional Project Management more to stay ahead. more to stay ahead. By reducing the reporting period to finer By reducing the reporting period to finer and finer granularity, software and finer granularity, software Planned Cost = $300K Variance from development methods like Extreme development methods like Extreme Programming and SCRUM can be laid Programming and SCRUM can be laid Actual Costs = $300K Plan = ($0K) over the Earned Value system. Adding over the Earned Value system. Adding Testable requirements to these methods Testable requirements to these methods re-connects EV with software re-connects EV with software Earned Value Project Management Earned Value Project Management development, closing the loop between development, closing the loop between traditional and agile management traditional and agile management processes. processes. Planned Cost = $300K SV = BCWP – BCWS: Schedule variance from Plan = (–$100K) Earned Value = $200K CV = BCWP – ACWP: The true cost variance = (–$100K) Actual Cost = $300K 23/38 23
  • 24. Our Balanced Scorecard, Based On A Strategy Of “Going Out Of Business” On December 15th, 2005 Getting all participants accountable for the outcome is critical Strategy is developed both top down and bottom up Matrixed approach to projects, portfolios, and metrics – not dictated by management but collaborative development Projectizing all activities with specific measurements creates a focused team, but metrics must match the underlying behavior of the process Bottom up cost and schedule estimates Deliverables management continuous rather than stages 24/38 24
  • 25. Turning Strategy Into Tactics Connects The Strategic Planning Process With The Delivery On That Strategy Using the PMO The Strategy Focused IT Organization Mobilization Phase Initiate the Process of Change – Gain Consensus and Momentum from Participants Migration Phase Create Focus – Create Focus and Establish New Performance Culture Management Phase Institutionalize Change – Deploy Changes and New Management Processes BALANCED PROJECT MANAGEMENT CYCLE Strategies Objectives Measures Targets Initiatives Business Case Strategic Critical Success Performance Performance Objectives Factors Drivers Indicators Project Objectives Balanced Scorecard PMO Business Project Process Growth Critical Success Factors EVMS Outcome Needs Improvement Training Performance Metrics Balanced Scorecard Database Proj Srvr (Drivers and Indicators) Budget Customer CSS SQA SNO Skill Project Measures Measures Measures Measures Measures Measures Portfolio(s) PROJECT PLANNING Targets and Budgets AND BUDGETING Project Managers Participants Project Implementation IT Functional Project PERFORMANCE AND CRMs Supervisors APPRAISAL PROCESS Directors Managers Managers Internal and External Performance Evaluation Communications Dec 15, 2002 Jan 30, 2003 Mar 31, 2003 Value Delivery 25/38 25
  • 26. Assembling The Components Of Strategy And Tactics Turning the strategy into projects requires a project oriented organization Project organizations start with changing the role of the functional managers Self directed teams Project Manager led teams Functional manager led teams = level of effort teams Cascading strategy to the functional managers Ownership of objectives now a a low level Roll up the objectives from the bottom Combine top down and bottom up 26/38 26
  • 27. Organizing Around “Project Driven” Processes Means A Matrix Structure With Teams, Functional Managers, And Project Management Balanced Score Card + Portfolios + Teams = High Performance Organization Business Domain Operations Manager (Caterham) IT Management Business Units Portfolio Architecture Business Policy & Purchasing Project Administration IT Leadership Development Administration Governance Accounting Management Controls (Murray) (Bontempo) Customer (Ploughman) Communications Stewardship Enterprise Advisory Services Shared Data Group Hittelman (CAG) Caterham Oshinski Martin Alleman Guthner Alleman Alleman Guthner Oshinski Radley Guthner Bontempo Oshinski Barefield Hittelman Alleman Henderson Oshinski Gwin Barefield Radley Martin Guthner Conan Barefield Teegarden Henderson Conan Swanson Caterham Barefield Martin Ploughman Guthner Teegarden Henderson Swanson Senior Management PMO Enterprise Managing Dir Applications Architecture & Management Manager CTO Manager Governance (Alleman) (Guthner) (Oshinski) Business Dev Customer & Stakeholder Community CTO Project & Infrastructure Portfolio Management Program Mgmnt Management Safety Telecommunications Administration Deputy CTO Applications Business Customer (Lewis) (Conan) (Gwinn) (Barefield) Solutions Solutions Relationship Enterprise (Henderson) (Martin) Managers Network Cyber Server SQA CM CSS Telecommunications PMO Operations Security Operations (Trivett) (Simon) (3) (Lindsey) (Goldberg) (Weber) (Russo) Vision Mission Culture Network Cyber Server Applications Business SQA/SV&V CM CSS Telecommunications Operations Security Operations Solutions Solutions Staff Staff Staff Staff Staff Staff Staff Staff Staff Project Delivery Team Initiatives Portfolio(s) Project Delivery Team Measures Initiative(s) Project Delivery Team Portfolio(s) Strategies Objectives Project Delivery Team Initiative(s) Project Delivery Team Targets Portfolio(s) Project Delivery Team Individual Business Units Balanced Scorecard Individual Business Units 27/38 27
  • 28. Balanced Scorecard And Project Management Can Be Blended Together To Build A Powerful Tool For Managing IT Projects The Balanced Scorecard components are necessary but not always sufficient for success Matrix of components Strategy map – tells the strategy story in one page Objectives – describes the deliverables from the strategy Measures – indicators of success Targets – goals Initiatives – collections of work efforts Projects – tactical work packages 28/38 28
  • 29. The Hard Part Is When We’re Asked To Manage Projects That Don’t Fulfill A Strategy Connecting project costs with strategic value is critical Two different units of measure Two different spheres of influence – one looks outward, one looks inward Making visible the project’s “value” to the strategy Making the “value” of a project visible beyond cost and schedule One approach is to use “earned value” to manage IT projects EV is commonly found in construction, aerospace and government contracting environments But in IT development? The Balanced Scorecard is the place to start as well as end 29/38 29
  • 30. Alignment Means “Actions Have Consequences” Alignment Actions Alignment Consequences Full engagement with the Servicing the customer is a “customers” at the detailed level “strategy” Aligning in “stages” by sorting Identifying the value of each out “going forward” applications application Shared strategic objectives that Capturing needs is a continuous start with the “customers” needs process Short–term tactical success can Continuous building on success mean long–term strategic is a difficult and fulltime job success Knowing about the business, Having the customer “inside” the but not making the business process, rather than as an decisions, this belongs to the external source of information. “customers” 30/38 30
  • 31. Our Balanced Scorecard Follows This is a “traditional” Balanced Scorecard Four levels Bubbles, but no connecting lines of a map (too confusing) Some partitioning of functions on a horizontal scale There are other ways to represent the BSC Simple lists with metrics and goals Quadrants with everything on one page A current way is to list the objectives in a table, with metrics Assign portfolios of projects Cascade the Scorecard down to the functional manager level Tie “every thing” to an objective even the level of effort projects 31/38 31
  • 32. “Do the right things, do them well, do them with less, to…” Business Results ……reduce overall ……reduce overall …enable profitable …enable profitable …enable firm to accelerate …enable firm to accelerate operating costs -- R2 operating costs R2 operations -- R1 operations R1 market deployment -- R3 market deployment R3 Expectations Competency Competency Credibility Contribution Contribution Project “Keep my “Keep my “Manage to “Manage to “Understand my “Implement timely and cost- “Understand my “Implement timely and cost- systems running” systems running” corporate goals” corporate goals” operation” -- E3 effective solutions” -- E4 operation” E3 effective solutions” E4 -- E1 E1 -- E2 E2 Operational Excellence Operational Excellence Project // IT Alignment Project IT Alignment Solutions Leadership Solutions Leadership Reduce the cost of Reduce the cost of Provide appropriate technology to Provide appropriate technology to Provide innovative Provide innovative providing services -- P1 providing services P1 enable success -- P2 enable success P2 solutions -- P3 solutions P3 Internal Processes Deliver solutions Deliver solutions Manage Manage Leverage Leverage Improve Improve requirements -- P7 on schedule -- P6 on schedule P6 requirements P7 knowledge and knowledge and processes for processes for efficiency best practices -- P10 best practices P10 efficiency and quality -- and quality Centralize IT Centralize IT Enhance customer Enhance customer P4 P4 resources -- P5 resources P5 relationships -- P9 relationships P9 Strategically deploy services -- P8 Strategically deploy services P8 People and Develop and Develop and Recognize team Recognize team Provide employees with Provide employees with Tools Build a high performance Build a high performance retain critical retain critical and individual and individual the tools and knowledge the tools and knowledge culture -- S2 culture S2 skills -- S1 skills S1 performance -- S3 performance S3 they need -- S4 they need S4 32/38 32
  • 33. Lessons Learned From A “Fresh” Assessment Of Our Current Balanced Scorecard – Continued Training And Consulting Is Needed Some of the goals are hard to create metrics for “Manage requirements?” Who gets to say we’re managing requirements? The customer wording is too soft at times, since the metrics for satisfaction are hard to come by in our environment “Strategically deploy services” This is a tautology “Deliver solutions on schedule” This is easy, and having a program office makes it easier “Keep my systems running” This can be measured everyday 33/38 33
  • 34. The Risks To This Approach Are Numerous, Our Experience Includes … Lack of time for the decision makers to focus on strategy Having strategy sessions on a continuous basis is difficult Running the business always comes first Confusion between operational efficiency and strategy This is a continual problem Always ask “do I have options?” if so then it’s strategy Difficulty in creating well defined metrics and connecting them to deliverables Scalar metrics with defined “units of measure” Cascading the objectives down to the staff that can deliver the results This is the hardest and where there is the most resistance 34/38 34
  • 35. The Risks To This Approach Are Numerous, Our Experience Includes … Once the strategy has been defined, loosing the picture focus and delving into the details Continuous re-visiting of the strategy to test the hypothesis Adjusting metrics and measures to increase the confidence in the hypothesis tests Becoming enamored with the “pretty pictures, charts and graphs” The real measure is the improvement in the operational effectiveness of the organization This is the other half of strategy that needs to be delivered as well if not better Facing the reality that this is much harder than it looks Strong convictions are needed to overcome objections In the end delivery of the results MUST be done 35/38 35
  • 36. The Balanced Scorecard School Of Management Is Not For The Faint Of Heart The individuals and teams should: Be committed to making the scorecard process work across all levels of the organization Buy-in has to be gained up and down the organization Keeping the commitment is a full time job Seek to close any gaps that open in the process in the same way they manage their daily activities Make BSC a “project” like any other Plans, budget, and deliverables Understand that without the commitment and dedication, not only will Balanced Scorecard fail, the underlying business process will suffer as well 36/38 36
  • 37. The Balanced Scorecard School Of Management Is Not For The Faint Of Heart … The scorecard should: Measure performance against goals Determine if the goals are appropriate Determine if the strategy or measures should be changed Provide direct measurable outcomes traceable to the actions of individuals and teams These measures and metrics should Have scalar units of measure: dollars, defects/1000, percentiles, etc. Have metrics that are first order derivatives from the work process: quality, response time, budget compliance Have independent variables that can be controlled which are connected to the dependent variables 37/38 37
  • 38. A Final Thought “One of the most dangerous forms of human error is forgetting what one is trying to achieve.” – Paul Nitze 38