Delta Airlines and Trainer Refinery Case 19 Answer the following questions in a three to five page APA style paper, supported with the concepts outlined in your text and from your previous classes. Describe the current state of the airline industry and analyze what an airline can do to be successful in the current industry climate especially considering the relationship airlines have with refineries. Perform a SWOT analysis for Delta Airlines. Assess the competitive position of Delta Airlines by completing a competitor profile for Delta airlines and at least two of its major competitors. What alternatives does Delta Airlines face to address the problem of declining financial performance? Please use two more sources in addition to the case study. Reminder . Capstone Project – Week Three . By the end of Week Three, you should have completed your Capstone Project research overview and the environmental scan and industry analysis Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Reference: Pearce, J.A. & Robinson, R.B. (2011). Strategic management: Formulation, implementation and control (12th ed.). New York: McGraw-Hill. Grading Rubric Total Possible Score : 5.00 Evaluates Current State of the Airline Industry Total: 0.80 Distinguished - Comprehensively evaluates the current state of the airline industry, taking into consideration the relationship airlines have with refineries. The evaluation substantially uses many relevant examples. Proficient - Evaluates the current state of the airline industry, taking into consideration the relationship airlines have with refineries. The evaluation uses relevant examples. Basic - Minimally evaluates the current state of the airline industry, taking into consideration the relationship airlines have with refineries. The evaluation uses few relevant examples. Below Expectations - Attempts to evaluate the current state of the airline industry, while attempting to take into consideration the relationship airlines have with refineries. The evaluation fails to use relevant examples. Non-Performance - The current state of the airline industry is either nonexistent or lacks the components described in the assignment instructions. Performs SWOT Analysis of Delta Airlines Total: 0.80 Distinguished -  Comprehensively performs a SWOT analysis of Delta Airlines. The analysis substantially uses many relevant examples. Proficient - Performs a SWOT analysis of Delta Airlines. The analysis uses many relevant examples. Basic - Performs a limited SWOT analysis of Delta Airlines. The analysis partially uses relevant examples. Below Expectations - Attempts to perform a SWOT analysis of Delta Airlines. The analysis lacks the uses relevant examples. Non-Performance - The SWOT analysis of Delta Airlines is either nonexistent or lacks the components described in the assignment instructions. Assessment of the Competitive Advantage of Delta Airline.

1. Delta Airlines and Trainer Refinery Case 19
Answer the following questions in a three to five page APA
style paper, supported with the concepts outlined in your text
and from your previous classes.
Describe the current state of the airline industry and analyze
what an airline can do to be successful in the current industry
climate especially considering the relationship airlines have
with refineries.
Perform a SWOT analysis for Delta Airlines.
Assess the competitive position of Delta Airlines by completing
a competitor profile for Delta airlines and at least two of its
major competitors.
What alternatives does Delta Airlines face to address the
problem of declining financial performance?
Please use two more sources in addition to the case study.
Reminder
.
Capstone Project – Week Three
. By the end of Week Three, you should have completed your
Capstone Project research overview and the environmental scan
and industry analysis
Carefully review the
Grading Rubric
for the criteria that will be used to evaluate your assignment.
Reference:
Pearce, J.A. & Robinson, R.B. (2011). Strategic management:
Formulation, implementation and control (12th ed.). New York:

2. McGraw-Hill.
Grading Rubric
Total Possible Score
: 5.00
Evaluates Current State of the Airline Industry
Total: 0.80
Distinguished - Comprehensively evaluates the current state of
the airline industry, taking into consideration the relationship
airlines have with refineries. The evaluation substantially uses
many relevant examples.
Proficient - Evaluates the current state of the airline industry,
taking into consideration the relationship airlines have with
refineries. The evaluation uses relevant examples.
Basic - Minimally evaluates the current state of the airline
industry, taking into consideration the relationship airlines have
with refineries. The evaluation uses few relevant examples.
Below Expectations - Attempts to evaluate the current state of
the airline industry, while attempting to take into consideration
the relationship airlines have with refineries. The evaluation
fails to use relevant examples.
Non-Performance - The current state of the airline industry is
either nonexistent or lacks the components described in the
assignment instructions.

3. Performs SWOT Analysis of Delta Airlines
Total: 0.80
Distinguished - Comprehensively performs a SWOT analysis of
Delta Airlines. The analysis substantially uses many relevant
examples.
Proficient - Performs a SWOT analysis of Delta Airlines. The
analysis uses many relevant examples.
Basic - Performs a limited SWOT analysis of Delta Airlines.
The analysis partially uses relevant examples.
Below Expectations - Attempts to perform a SWOT analysis of
Delta Airlines. The analysis lacks the uses relevant examples.
Non-Performance - The SWOT analysis of Delta Airlines is
either nonexistent or lacks the components described in the
assignment instructions.
Assessment of the Competitive Advantage of Delta Airlines
Total: 0.80
Distinguished - Comprehensively assesses the competitive
advantage of Delta Airlines by completing a competitor profile
of Delta Airlines and two of its major competitors. The
competitive assessment uses all relevant information.
Proficient - Assesses the competitive advantage of Delta
Airlines by completing a competitor profile of Delta Airlines
and two of its major competitors. The competitive assessment

4. uses some relevant information.
Basic - Assesses the competitive advantage of Delta Airlines by
completing a competitor profile of Delta Airlines and two of its
major competitors. The competitive assessment uses partially
relevant information.
Below Expectations - Attempts to assess the competitive
advantage of Delta Airlines by completing a competitor profile
of Delta Airlines and two of its major competitors. The
competitive assessment lacks the use of relevant information.
Non-Performance - The assessment of the competitive
advantage of Delta Airlines is either nonexistent or lacks the
components described in the assignment instructions.
Outline of
Solution
s for Delta Airlines to Address Declining Financial Performance
Total: 0.80
Distinguished - Comprehensively outlines solutions for Delta
Airlines that addresses declining financial performance. The
outline substantially uses relevant examples and information.

5. Proficient - Outlines solutions for Delta Airlines that addresses
declining financial performance. The outline uses many relevant
examples and information.
Basic - Minimally outlines solutions for Delta Airlines that
addresses declining financial performance. The outline uses
somewhatrelevant examples and information.
Below Expectations - Attempts to outline solutions for Delta
Airlines that addresses declining financial performance. The
outline lacks the use relevant examples and information.
Non-Performance - The outline of solutions for Delta Airlines
to address declining financial performance is either nonexistent
or lacks the components described in the assignment
instructions.
Written Communication: Context of and Purpose for Writing
Total: 0.50
Distinguished - Demonstrates methodical application of
organization and presentation of content. The purpose of the

6. writing is evident and easy to understand. Summaries, quotes,
and/or paraphrases fit naturally into the sentences and
paragraphs. Paper flows smoothly.
Proficient - Demonstrates sufficient application of organization
and presentation of content. The purpose of the writing is, for
the most part, clear and easy to understand. There are some
problems with the blending of summaries, paraphrases, and
quotes. Paper flows somewhat smoothly.
Basic - Demonstrates a limited understanding of organization
and presentation of content in written work. The purpose of the
writing is somewhat evident but may not be integrated
throughout the assignment. There are many problems with the
blending of summaries, paraphrases, and quotes. Paper does not
flow smoothly in all sections.
Below Expectations - Organization and presentation of content
are extremely limited. The purpose of the writing is unclear.
There is little or no blending of summaries, paraphrases, and
quotes. Paper does not flow smoothly when read.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.

7. Quantitative Literacy: Communication
Total: 0.50
Distinguished - Uses quantitative information in association
with the argument or purpose of the work, presents it in an
effective format, and explains it accurately and with meaning.
Proficient - Uses quantitative information in association with
the argument or purpose of the work, though data is presented
in a less than completely effective format or some parts of the
explanation may be uneven.
Basic - Uses quantitative information, but does not effectively
associate it to the argument or purpose of the work.
Below Expectations - Attempts to present an argument for
which quantitative evidence would be pertinent, but does not
provide adequate explicit numerical support.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.

8. Written Communication: Control of Syntax and Mechanics
Total: 0.20
Distinguished - Displays meticulous comprehension and
organization of syntax and mechanics, such as spelling and
grammar. Written work contains no errors and is very easy to
understand.
Proficient - Displays comprehension and organization of syntax
and mechanics, such as spelling and grammar. Written work
contains only a few minor errors and is mostly easy to
understand.
Basic - Displays basic comprehension of syntax and mechanics,
such as spelling and grammar. Written work contains a few
errors which may slightly distract the reader.
Below Expectations - Fails to display basic comprehension of
syntax or mechanics, such as spelling and grammar. Written
work contains major errors which distract the reader.
Non-Performance - The assignment is either nonexistent or

9. lacks the components described in the instructions.
Written Communication: APA Formatting
Total: 0.20
Distinguished - Accurately uses APA formatting consistently
throughout the paper, title page, and reference page.
Proficient - Exhibits APA formatting throughout the paper.
However, layout contains a few minor errors.
Basic - Exhibits limited knowledge of APA formatting
throughout the paper. However, layout does not meet all APA
requirements.
Below Expectations - Fails to exhibit basic knowledge of APA
formatting. There are frequent errors, making the layout
difficult to distinguish as APA.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.

10. Written Communication: Page Requirement
Total: 0.20
Distinguished - The length of the paper is equivalent to the
required number of correctly formatted pages.
Proficient - The length of the paper is nearly equivalent to the
required number of correctly formatted pages.
Basic - The length of the paper is equivalent to at least three
quarters of the required number of correctly formatted pages.
Below Expectations - The length of the paper is equivalent to at
least one half of the required number of correctly formatted
pages.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.
Written Communication: Resource Requirement

11. Total: 0.20
Distinguished - Uses more than the required number of
scholarly sources, providing compelling evidence to support
ideas. All sources on the reference page are used and cited
correctly within the body of the assignment.
Proficient - Uses the required number of scholarly sources to
support ideas. All sources on the reference page are used and
cited correctly within the body of the assignment.
Basic - Uses less than the required number of sources to support
ideas. Some sources may not be scholarly. Most sources on the
reference page are used within the body of the assignment.
Citations may not be formatted correctly.
Below Expectations - Uses an inadequate number of sources
that provide little or no support for ideas. Sources used may not
be scholarly. Most sources on the reference page are not used
within the body of the assignment. Citations are not formatted
correctly.
Non-Performance - The assignment is either nonexistent or
lacks the components described in the instructions.