MGT450.W5A1.06.2014 Description: Total Possible Score: 19.00 Selects an Organization and Describes Its History, Products, and Major Competitors Total: 2.50 Distinguished - Selects an organization and thoroughly describes its history, products, and major competitors. Proficient - Selects an organization and describes its history, products, and major competitors. Minor details are missing. Basic - Selects an organization and partially describes its history, products, and major competitors. Relevant details are missing. Below Expectations - Selects an organization and attempts to describe its history, products, and major competitors; however, significant details are missing. Non-Performance - The description of the selected organization’s history, products, and major competitors is either nonexistent or lacks the components described in the assignment instructions. Explains the Current Situation of the Organization in the Market Total: 2.00 Distinguished - Thoroughly explains the current situation of the organization in the market. Proficient - Explains the current situation of the organization in the market. Minor details are missing. Basic - Partially explains the current situation of the organization in the market. Relevant details are missing. Below Expectations - Attempts to explain the current situation of the organization in the market; however, significant details are missing. Non-Performance - The explanation of the current situation of the organization in the market is either nonexistent or lacks the components described in the assignment instructions. Develops a SWOT Analysis to Determine Areas That Offer Opportunities for Change Total: 4.00 Distinguished - Develops a comprehensive SWOT analysis to determine areas that offer opportunities for change. The analysis is thoroughly supported with scholarly sources. Proficient - Develops a SWOT analysis to determine areas that offer opportunities for change. The analysis is supported with scholarly sources but is slightly underdeveloped. Basic - Develops a limited SWOT analysis to determine areas that offer opportunities for change. The analysis is minimally supported with scholarly sources and/or is underdeveloped. Below Expectations - Attempts to develop a SWOT analysis to determine areas that offer opportunities for change; however, the analysis is not supported with scholarly sources and/or is significantly underdeveloped. Non-Performance - The development of SWOT analysis to determine areas that offer opportunities for change is either nonexistent or lacks the components described in the assignment instructions. Chooses at Least Three Areas From the SWOT Analysis and Explains Why the Chosen Areas are Essential to the Strategic Plan Total: 4.00 Distinguished - Chooses at least three areas from th ...