Assignment Analysis of the Walt Disney Company Read the article, “The Walt Disney Company: A Corporate Strategy Analysis.” Evaluate the external environment (industry, market, and the general environment), and the internal situation (core competencies, brand reputation and loyalty, and customer-value proposition) of the Walt Disney company. Then, conduct a SWOT analysis detailing on the strengths, weaknesses, opportunities, and threats that may affect the organization. Finally, choose three or four areas from your SWOT analysis and explain why these areas are essential. (NOTE: This will become part of your final paper). Your paper must include an introduction, a well-developed body, and a proper conclusion. Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center. The paper · Must be six to eight double-spaced pages in length (not including title and references pages) and formatted according to APA. · Must include a separate title page with the following: · Title of paper · Student’s name · Course name and number · Instructor’s name · Date submitted · Must use at least three scholarly sources in addition to the course text. · Must document all sources in APA style. Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. Carefully review the Grading Rubric below for the criteria that will be used to evaluate your assignment. Grading Rubric Total Possible Score: 7.00 Evaluates the External Environment and the Internal Situation of the Walt Disney Company Total: 2.00 Distinguished - Thoroughly evaluates the external environment and the internal situation of the Walt Disney Company. The evaluation is fully supported with reference to the article and other scholarly sources. Proficient - Evaluates the external environment and the internal situation of the Walt Disney Company. The evaluation is supported with reference to the article and other scholarly sources, but it is slightly underdeveloped. Basic - Partially evaluates the external environment and the internal situation of the Walt Disney Company. The evaluation is minimally supported with reference to the article and other scholarly sources. The evaluation is underdeveloped. Below Expectations - Attempts to evaluate the external environment and the internal situation of the Walt Disney Company; however, the evaluation is not supported with reference to the article and other scholarly sources and/or is significantly underdeveloped. Non-Performance - The evaluation of the external environment and the internal situation of the Walt Disney Company is either nonexistent or lacks the components described in the assignment instructions. Conducts a SWOT Analysis Detailing the Strengths, Weaknesses, Opportunities, and Threats That May Affect the Organization Total: 1.00 Distinguished - Conducts a comprehensive SWOT analysis detailing the strengths, weaknesses, opportunit.