"Empathy is at the heart of design", - - - how to get it?

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TAKA KONDO

Business Technology

Design Thinking

Ideate

Test

Empathize
Deﬁne

Prototype

How ?
“Empathy is at the heart of design”
- Tim Brown, CEO at IDEO

Design Thinking

Ideate

Test

Empathize
Deﬁne

Prototype

Various of tools and practices exist for these processes
(you may have already experienced some of them).

Design Thinking

Ideate

Test

Empathize
Deﬁne

Prototype

For consumer businesses, the problem is
how to practice this...

Design Thinking

Empathize

For consumer businesses, the problem is
how to practice this in the era of globalization.

Empathize

We’re striving to create a solution for this.

We’re building a platform which
enhances businesses to empathize
with target people globally.

The truth is, we all have far more creative potential
waiting to be tapped.
- Tom Kelly & David Kelly, founder, IDEO & Stanford D. School

Visit tansalink.com

Taka Kondo
Founder and CEO, tansalink llc

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