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From design thinking to design doing

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Louise Klinker's Slide on the MorgenBooster: From Design Thinking to Design Doing

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From design thinking to design doing

  1. 1. From Design Thinking to Design Doing Good morning 1508™
  2. 2. A story about moving in together ?
  3. 3. My name is Louise I am a designer by heart
  4. 4. New World 00:00:10/00:00:09/00:00:08/ ?
  5. 5. Strategizing in an ivory tower is over 😊 😎
  6. 6. New Mindset
  7. 7. Design Doing
  8. 8. Everything around us is designed More or less Products Services processes Organizations Systems
  9. 9. Empathize Hypothesize Experiment (ideate, prototype, test) Validate & Build Design Doing is a process
  10. 10. …and Formulating hypothesis and focus on the ones that can have the biggest impact turning assumptions about the future into something we can act on
  11. 11. Think Create Build Proof by Design
  12. 12. Think Create Build Design doing Build, test, learn Research Understand Distill Focus Purpose Why How might we? Ideate Concept / experiment Create design backlog Fold out
  13. 13. Think Create Build What’s the problem really? How might we [verb]…? How might we build this in a way where we create value and get it launched (fast)? Design doing practitioners
  14. 14. EMPATHY WITH THE PEOPLE WE ARE SOLVING A PROBLEM FOR Behavior
  15. 15. IDEATION Behavior
  16. 16. ADOPT A HANDS ON ATTITUDE Behavior
  17. 17. EXPERIMENTATION Behaviour
  18. 18. Everyone should prototype See the world through Prototypes
  19. 19. A prototype Prototype
  20. 20. Sketches for Velliv Could be anything • Sketch A prototype is anything that
  21. 21. Storyboard for BBC Jobs Could be anything • Storyboard A prototype is anything that
  22. 22. Acting out new voice mail service for Vodaphone Could be anything • An experience you roleplay or act out A prototype is anything that
  23. 23. Experience prototype made in couple of days A prototype is anything that Could be anything • Video
  24. 24. Clickable prototypes in different fidelity A prototype is anything that Could be anything • Clickable prototype
  25. 25. Embracing a prototype mindset
  26. 26. Leadership Insights Discover and Define Experiments Prototype and test MVP We keep updating
  27. 27. Insights Hypothesis: We can inspire and share knowledge without being salesy Action: Morgenbooster Platform 1508 – Business development
  28. 28. Insights Hypothesis Action 1508 – Business development
  29. 29. DR – Product Discovery Insights Discover and Define Protype, test, learn 3 x prototype and test Recommendation Continue development
  30. 30. Velliv (Nordea Liv og Pension) Begin digital transformation journey Develop new digital product Launch first product MVP After 4 iterations and a development phase
  31. 31. Velliv (Nordea Liv og Pension) Begin digital transformation journey Develop new digital product Protype, test, learn, launch. Repeat, Repeat, Repeat… Practice Design Doing Launch first product MVP After 4 iterations and a development phase
  32. 32. Velliv (Nordea Liv og Pension) The experiment becomes the standard Design thinking is the way of working
  33. 33. Business thinking Powered by Design doing
  34. 34. Businesses are embracing Design Thinking September 2015 October 2018 Ongoing…
  35. 35. xxxx However, It takes more than learning a method and buying some bean bags and post-it…
  36. 36. Design doing to go broader than just a ”successful project”
  37. 37. Proof by Design Focus Prioritize Organize Govern Measure Cultivate
  38. 38. Proof by Design Focus Prioritize Organize Govern Measure Cultivate
  39. 39. Design doing has huge potential to solve problems in any industry Design Doing as facilitator
  40. 40. Design doing is good for business and good for change Design Doing to inform strategy
  41. 41. Imagine solving the important problems in this world with Design Doing… Design Doing as strategy
  42. 42. Next time you are solving a problem, Build a prototype and test it. Will you do that? See the world through prototypes
  43. 43. Thank you 1508™

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