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20.
Marketing
Communications
Product Creation
Product Planning
Production / Shipping
Advertising /
Distribution
21.
Marketing
Communications
Here! (Create)
Product Creation
Product Planning
Here! (Create)
Production / Shipping
Advertising /
Distribution
22.
The public does not know what is possible,
but we do.
– Akio Morita
(Sony co-founder)
23.
What can we do for
Marketing
Communications
Product Creation
Product Planning
?
24.
Carefully watch how people live, get an
intuitive sense as to what they might want
and then go with it.
Don’t do market research.
– Akio Morita
(Sony co-founder)
25.
It’s not the customer’s job to know
what they want.
– Steve Jobs
(Apple co-founder)