3. • Every Team-Member must touch the pen once to
transform it into a magical pen!
• The pen must not touch the floor!
• The pen must not be passed on to the direct neighbor!
• No 2 or more team-members can touch the pen at the
same time!
• Start = End > the first person who touches the pen
must be the last as well!
Goal
Create as many magical pens as possible!
Become and stay market leader!
The velocity game
20. Task 1: Conceive a
unique idea for a
business
Task 2: Identify market
opportunities for a new
business
Task 3: Plan a new
business
Task 4: Write a
formal business plan
Task 5: Raise money to start a
business
Task 6: Convince others to
invest in your business
Task 7: Convince bank to lend
you money to start business
Task 8: Convince others to
work in your new business
Task 9: Manage a small
business
Task 10: Grow a
successful business
Cox, Mueller, and Moss (2002)
Entrepreneurial Process
33. Creation Logic
Novelty and complexity limits
predictability of situation
Prediction Logic
Goals predetermined, issues clear,
cause-and-effect understood in
situation
• Action
• Discovery
• Creation
• Gather data
• Use historical trends
• Model Reality
34. Prediction Logic
Goals predetermined, issues clear,
cause-and-effect understood in
situation
• Gather data
• Use historical trends
• Model Reality
Dominant logic in
management
35. Creation Logic
Novelty and complexity limits
predictability of situation
• Action
• Discovery
• Creation
Dominant logic in
entrepreneurship
42. • Willingness to experiment
• Ability to act value-oriented
• Ability to embrace learning opportunities
• Ability to bound uncertainty by defining boundaries
and actions independently
Entrepreneurial Mindset…
59. To create appreciable value for a customer,
entrepreneurs must design offerings which
are meaningful within the customer’s
particular context.
Key Insight
60. To create value, you must understand your
customer’s context.
In other words…
63. J-T-D
Context 1: J-T-D
The person will have some form
of “job” or task that needs to be
done and for which they may
require a solution.
The question here is:
How well does a offering serve
the job to be done (J-T-D)?
Human-Centred Perspective (HCP)…
64. J-T-DExperience
Context 2: Experience
The person has a particular way
of experiencing the world and
themselves.
The question here is:
How is an offering
experienced by the
customer? How does it affect
and transform their being in
the world and experience of
themselves?
Human-Centred Perspective (HCP)…
65. J-T-D
Fit
Experience
Context 3: Fit
The person will be embedded in a
physical and material context /
environment that may enable or
constrain her.
The question here is:
How does an offering affect the
customer’s environment? How
is it effected by the
environment?
Human-Centred Perspective (HCP)…
66. J-T-D
FitCommunity
Experience
Context 4: Community
The person will be related to
people, ideas, beliefs, visions,
and values that surround them.
The question here is:
How does an offering enable
sharing and participation?
How does it enable feelings of
belonging to a community,
ethos, or vision?
Human-Centred Perspective (HCP)…
70. J-T-D
FitCommunity
Experience
Value Context
Venture
value in experience value in use
value in relationship value in embeddedeness
Economic
Impact on performance,
productivity, and progress
Well-being
Impact on human health and
psycho-spiritual well-being
Sustainability: HCP in Context…
71. J-T-D
FitCommunity
Experience
Value Context
Venture
value in experience value in use
value in relationship value in embeddedeness
Economic
Impact on performance,
productivity, and progress
Well-being
Impact on human health and
psycho-spiritual well-being
Environment
Impact on social and
ecological systems
Sustainability: HCP in Context…
72. J-T-D
FitCommunity
Experience
Value Context
Venture
value in experience value in use
value in relationship value in embeddedeness
Economic
Impact on performance,
productivity, and progress
Well-being
Impact on human health and
psycho-spiritual well-being
Environment
Impact on social and
ecological systems
Culture
Impact on values and
lines of belonging
Sustainability: HCP in Context…
73. Meaningful, Sustainable Value Creation
J-T-D
FitCommunity
Experience
Value Context
EconomicWell-being
EnvironmentCulture
Impact Context
Venture
value in experience value in use
value in relationship value in embeddedeness
Impact on performance,
productivity, and progress
Impact on social and
ecological systems
Impact on values and
lines of belonging
Impact on human health and
psycho-spiritual well-being
IVC Framework (our own)
83. CONNECTED BRAINS
BUILD ON THE
IDEAS OF OTHERS
DEFER JUDGEMENT
ONE CONVERSATION
AT A TIME
STAY FOCUSSED
BE VISUAL
FAIL EARLY AND OFTEN
ENCOURAGE WILD IDEAS
LOVE YOUR IDEAS AND
KILL YOUR DARLINGS
Design Thinking Culture