Value Proposition canvas- Customer needs and pains
The key for Open Innovation
1. Open Innovation
other firm’s
business
internal
technology base
new business
current business
joint project
external
technology base (*startups, universities, research institutes, etc.)
What’s the most important thing
to enjoy results from Open Innovation?
2. “What matters is to solve the right problem”
- Andreas Bechtolsheim, “The Process of Innovation”
3. Problem
This is the problem.
We solve this.
The key to unleash the power of Open Innovation is
to figure out what’s the right problem.
4. Concrete
Vision
This is our vision.
Let’s share the future
In other words, the key is to share the concrete vision.
5. If you CAN’T do it and you have to follow someone’s vision, then
what you can be, at best, is just a supporting player of the innovation.
6. “Creativity is just connecting things”
non-technology part
- Steve Jobs
internal
technology base
external
technology base
The whole point of Open Innovation is to turn the raw stones up
into top-notch innovation by connecting various elements.
7. non-technology part
How to create a solution?
internal
technology base
external
technology base
If you get the right problem, then you can lead this process.
And most probably, you will be the lead role of the innovation.
8. other firm’s
business
internal
technology base
new business
current business
joint project
external
technology base
So, the most important thing for Open Innovation is
to figure out what’s the right problem.
9. “Carefully watch how people live, get an intuitive sense as to
what they might want, and then go with it.
Don’t do market research”
- Akio Morita, Sony co-founder
