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The Next Web Keynote by Adam Richardson, frog design

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Presentation at The Next Web conference in Amsterdam, April 28, by Adam Richardson, Creative Director at frog design. Looks at the collision of the web and the physical objects, and what the future may hold for "webjects".

Published in: Design

The Next Web Keynote by Adam Richardson, frog design

  1. 1. Adam Richardson Email: adam.richardson@frogdesign.com Next Web 2010 April 28, 2010 Book: www.innovationxbook.com Blog: www.frogdesign.com/amphibious Twitter: @richardsona
  2. 2. The Wolsztyn Experience
  3. 3. We conform to trains
  4. 4. Cars conform to us
  5. 5. Telephone
  6. 6. phone MEX: Personalization
  7. 7. phone? MEX: Personalization
  8. 8. phone? MEX: Personalization © 2007 frog design. Confidential & Proprietary.
  9. 9. Ce n’est pas un phone
  10. 10. Past: We conformed to computers
  11. 11. Past: We stepped into the computer’s world (Tron, 1982)
  12. 12. Next: Computers step into our world
  13. 13. Past: We conformed to the web
  14. 14. Mac Fuminazu | http://petitinvention.wordpress.com Wikitude World Browser Next: Traditional browser will become less important relative to other access points
  15. 15. Our interactions with the web become more fluid as the web gets better at interacting with the physical world
  16. 16. We can now walk inside the “browser”
  17. 17. “I can see through satellites now” Warren Ellis & Adi Granov, Iron Man, 2008
  18. 18. We know how that feels, right?
  19. 19. OBJECTS WEB Past: Objects and web were separate
  20. 20. Today: Intersecting
  21. 21. OBJECTS WEB Today: Intersecting
  22. 22. frog design, e-monitors, 2009
  23. 23. “ So what happens when the device that records your medical status is the same device you use to update your social connections? Lee Maguire, 2009
  24. 24. Today: Nike +
  25. 25. Next: Completely blended
  26. 26. OBJECTS WEB Next: Completely blended
  27. 27. Next: Webjects
  28. 28. Next: Webjects
  29. 29. Webject Type 1: Object inside the Web
  30. 30. Zipcar
  31. 31. Services Objects Web/Software Zipcar Ecosystem
  32. 32. Webjects #2: Web inside the object
  33. 33. Intel Point-of-Sale Kiosk
  34. 34. Intel Augmented Reality Retail Touchscreen
  35. 35. BERG: “Metal Phone” http://berglondon.com/blog/2006/06/22/metal- phone/ What does “Form Follows Function” mean today?
  36. 36. Do objects still matter?
  37. 37. Or is it just about the screen?
  38. 38. flickr: chrisheuer
  39. 39. We are still at the horseless carriage stage of understanding webjects
  40. 40. Or to put it another way, at the stage of figuring out how people could use PCs
  41. 41.
  42. 42. “ The present should be a beta of the future we want to live in. Fabio Sergio
  43. 43. Adam Richardson Email: adam.richardson@frogdesign.com Book: www.innovationxbook.com Blog: www.frogdesign.com/amphibious Twitter: @richardsona

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